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Sales Specialist skills for your resume and career

Updated June 25, 2024
8 min read
Quoted Experts
Adry S. Clark Ph.D.,
Jim McClenahan
Sales Specialist Example Skills

A sales specialist needs a strong foundation in hard skills, such as knowledge of sales processes, the ability to find potential customers, and the ability to build business relationships. They should also be skilled in handling customer complaints, using customer relationship management (CRM) tools, and meeting sales goals. Furthermore, they must possess an abundance of product knowledge regarding the items they are selling.

On the other hand, a sales specialist's success also hinges on their soft skills. They need strong communication skills to effectively connect with customers and resolve any issues that may arise. Customer service skills are also crucial, as they need to consistently communicate with customers and ensure their satisfaction. As Cynthia Krom, Associate Professor and Department Chair at Franklin and Marshall College's Business, Organizations, and Society Department, states, "You have to keep current in your field, whether or not continuing professional education is required."

Below we've compiled a list of the most critical sales specialist skills. We ranked the top skills for sales specialists based on the percentage of resumes they appeared on. For example, 10.3% of sales specialist resumes contained building relationships as a skill. Continue reading to find out what skills a sales specialist needs to be successful in the workplace.

15 sales specialist skills for your resume and career

1. Building Relationships

Building relationships is the act of creating and maintaining connections with others. Sales specialists use this skill to maximize sales, retain clients, and improve customer satisfaction. They do this by regularly connecting with established clients and building relationships with prospective customers. As Ken Corbit Ph.D., Assistant Professor of Professional Practice in Marketing at Texas Christian University, puts it, "Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights."

Here's how sales specialists use building relationships:
  • Maximize sales by regularly connecting with established clients and building relationships with prospective customers.
  • Increase overall business by building relationships, retaining clients and improving customer satisfaction.

2. Customer Complaints

Customer complaints are concerns or issues customers have with a product or service. Sales specialists use customer complaints to improve customer satisfaction and loyalty. They handle these issues by listening to the problem, investigating, and finding a solution. They also inform management of any recurring complaints to help prevent them in the future.

Here's how sales specialists use customer complaints:
  • Handled customer complaints with home installations through on-site project inspections with contractors and through computer generated customer complaint systems.
  • Position required the provisioning of quality customer service through the promotion of wireless services and resolution of customer complaints.

3. Customer Orders

Customer orders are specific requests from customers for specific products or services. Sales specialists use customer orders by managing the process from start to finish. They accept orders, complete required paperwork, and ensure timely delivery. They also handle customer inquiries and issues related to orders. They work closely with vendors and warehouse managers to fulfill orders accurately and on time.

Here's how sales specialists use customer orders:
  • Accepted individual customer orders and special orders for delivery, completing all required paperwork accurately and completely.
  • Represented organization through catalog shows, managed customer orders and records, advertised specials and shared business opportunity

4. Product Knowledge

Product knowledge is the understanding and familiarity with a company's products, their features, and their uses. Sales specialists use product knowledge by providing customers with professional attention and exemplary service. They also use this knowledge to solve problems for customers and make sound recommendations. As Hank Boyd, Assistant Dean for Civic Engagement & Clinical Professor of Marketing at the University of Maryland, puts it, "While product knowledge used to be a cardinal skill, today's salesforce relies heavily on networking. Great people skills often trump wonkish knowledge about the product line."

Here's how sales specialists use product knowledge:
  • Provided exemplary consultative selling, and product detailing, using product knowledge and pharmaceutical background experience.
  • Provided outstanding customer service through extensive and progressive responsibilities in both product knowledge and customer support.

5. Patients

Patients are individuals who receive medical care or treatment. Sales specialists interact with patients in various ways, such as educating them on the proper use of medical products, verifying their insurance benefits, and providing ongoing customer service. They also work closely with medical professionals to identify patients who need specific services. As Margie Bernard MBA, Faculty - Graduate Healthcare Administration at Saint Xavier University - Chicago, IL, puts it, "Understanding how to listen is vital since patients tell us about their needs through words and unspoken gestures, such as nods of agreement. Leaders under pressure to increase quality, reduce costs and eliminate errors want new hires who grasp work instructions quickly before medical emergencies happen."

Here's how sales specialists use patients:
  • Acted as educator and spokesperson displaying exceptional professional ability to establish strong relationships with medical health professionals and their patients.
  • Mastered delivering technical product information to doctors on training and teaching proper injection technique to achieve optimal results for patients.

6. Sales Process

Sales process is the series of steps involved in selling a product or service. Sales specialists use the sales process to identify opportunities, communicate with customers, and close deals. They participate in every stage, from prospecting to implementation, and continuously improve their approach to meet customer needs and exceed sales goals.

Here's how sales specialists use sales process:
  • Worked closely with manufacturer's sponsor to identify new business opportunities and routinely participated in the sales process and product services.
  • Helped redesign the sales process eliminating unnecessary steps & eliminating group presentations.

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7. CRM

Customer Relationship Management (CRM) is a system that helps manage interactions with customers and potential customers. Sales Specialists use CRM to keep track of customer interactions, manage sales calls, and monitor sales pipelines. They also use CRM to maintain customer progress reports, manage customer memberships, and log all inbound sales calls.

Here's how sales specialists use crm:
  • Performed acceptance testing of customized Microsoft Dynamics CRM application to report defects and identify enhancements before release to production.
  • Introduced the products from different perspectives to different customers and maintained customer relationship periodically with CRM.

8. Customer Service

Customer service is the act of helping and supporting customers before, during, and after a purchase. Sales specialists use customer service by building relationships with clients, providing exceptional service, and solving customer problems. They also use it to collect required information from customers, assist in order entry, and resolve complaints. They provide consistent and effective outreach and follow-up, and even help resolve other customers' issues.

Here's how sales specialists use customer service:
  • Develop relationships with commercial and residential clients to provide exceptional customer service including special order, deliveries and installation services.
  • Provided exceptional customer service and collected required information from the customer on every call resulting in the sale of reservations.

9. Plumbing

Plumbing is the system of pipes, fixtures, and appliances installed for the distribution and use of water in a building. Sales specialists use plumbing by providing expertise and knowledge in this area, including kitchen and bathroom remodeling, installations, and repairs. They also maintain the plumbing department according to company merchandising standards and store operations policies. They often create and maintain relationships with area plumbing contractors, serve as a sales specialist in the plumbing business, and assist in maintaining display integrity for plumbing-related products.

Here's how sales specialists use plumbing:
  • Performed stocking, arranged product placement, provided outstanding customer service, handled other responsibilities in Plumbing Department.
  • Provided expertise and knowledge in the Plumbing Department which included kitchen/bathroom remodeling, installations and repairs.

10. Business Development

Business development involves identifying and pursuing new opportunities to grow a business. Sales specialists use business development to analyze account performance, identify new opportunities, and market value-added sales offerings. They also use it to manage all aspects of wealth management and investment products, focusing on profiling, analysis, and implementation. This can involve designing and structuring new sales departments, collaborating with team members, and implementing business development strategies into specific initiatives.

Here's how sales specialists use business development:
  • Analyzed account performance, identified new business development opportunities, marketed value-added sales offerings, and increased account volume and profitability.
  • Fast-paced sales leadership and business development position with an emphasis on new business expansion, project management and sales training/team leadership.

11. PowerPoint

PowerPoint is a presentation software used to create and display content in a slide show format. Sales specialists use PowerPoint to create sales support materials, conduct training programs, and present information to customers. They also use it to prepare presentations for account executives and introduce new products to potential members. For example, one sales specialist used PowerPoint to provide registered nurses and surgeons with equipment information and research data.

Here's how sales specialists use powerpoint:
  • Conducted PowerPoint presentations to the sales force for increased productivity.
  • Prepared PowerPoint presentations for Account Executives.

12. Customer Issues

Customer issues are problems or complaints that customers have with a product or service. Sales specialists use customer issues to identify and resolve problems, often through effective communication and problem-solving. They listen to customer concerns, understand the issue, and provide a solution that satisfies the customer. This helps build strong customer relationships and fosters loyalty.

Here's how sales specialists use customer issues:
  • Completed transformation of under producing territory by identifying long standing customer issues, communication, problem solving and follow-through.
  • Assisted Account Managers and Territory Sales Representatives in resolving customer issues through product knowledge and order placement.

13. Work Ethic

Work ethic is a set of values centered on the importance of hard work and diligence. Sales specialists use work ethic to excel in their job by consistently delivering excellent customer service, taking on tasks requested by leadership, and exceeding sales goals. They also maintain a professional demeanor and motivate coworkers by setting a strong example.

Here's how sales specialists use work ethic:
  • Led the store in customer service and exhibited a strong work ethic, carrying out every task requested by store leadership.
  • Hired as seasonal associate but quickly promoted to elevated associate due to experience, skills, and work ethic.

14. Azure

Here's how sales specialists use azure:
  • Focus on cloud solutions, Office365 and Azure.
  • Subject market expert in core platform technologies: System management, SQL, Azure Cloud services, BI.

15. Client Relationships

Here's how sales specialists use client relationships:
  • Build client relationships and responsible for identifying customers needs, making product recommendations, advising on promotional opportunities and demonstrating products.
  • Managed existing and Created new client relationships-Generated on average sales for 8- 12 catering events-Managed, delegated, and coordinated contract caterers
top-skills

What skills help Sales Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Sales Specialist resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn Profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Sales Specialists possess?

Jim McClenahan

Director of Career and Corporate Outreach, University of Nevada, Reno

As I said, soft skills are desired more than ever. Angela Duckworth describes Grit as "Perseverance, effort, and skill." We can teach the skill; the other two have to come with the new hire. Empathy is important as someone grows in their career-you can't be an effective leader and not have empathy in your skillset.

What hard/technical skills are most important for Sales Specialists?

Joe Conto

Associate Professor, Paul Smith's College of Arts & Sciences

As a hiring manager in high-end hotels and country clubs, I paid little attention to most technical skills. If an applicant possesses the soft skills outlined above, I was typically certain that training could provide the necessary technical skills. Therefore, I always advise students to "work on purpose" during internships and other work experiences in order to not only learn hard skills but also develop the soft skills listed above.

What Sales Specialist skills would you recommend for someone trying to advance their career?

Matthew NaglerMatthew Nagler LinkedIn Profile

Professor and Chair, The City College of New York

A gap year might be the right move for some students, especially if the online environment is not for them. Fortunately, I know of students who have obtained great online internships, jobs, and other opportunities that allow them to grow their experience during the pandemic. Many companies are seeking online talent to build out products and marketing strategies.

What type of skills will young Sales Specialists need?

Michael MikitkaMichael Mikitka LinkedIn Profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a Sales Specialist stand out to employers?

Linda HajecLinda Hajec LinkedIn Profile

Assistant Teaching Professor of Accounting, Associate Chair, Student Recruitment, Retention and Outreach, Penn State Behrend

I think the basics are still important - the feedback from employers still says that they want to see excellent skills in Excel - but if we are talking about changes as a result of the pandemic, job candidates that can also show a comfort level with remote meeting software will feel more natural and less awkward going forward. If you are going to meet on Zoom, make sure you know where to find the features on the screen and if you need to, practice with someone who knows you are just needing to mess around with the settings.

The last thing you would want to do is accidentally exit your interview halfway through because you didn't know where the "share screen" button was. Being familiar with other online collaboration software such as Teams or GoogleDocs is important, too. Even companies that are not working 100% remote are finding great use for these kind of sites, even just to house documents such as policy manuals that they want to share with a group of employees. The fact that a group can work together an collaborate asynchronously is a reality that many companies had not faced before, so the employee needs to be prepared to remember to follow up on team projects instead of waiting for a meeting to see where everything stands.

List of sales specialist skills to add to your resume

Sales Specialist Skills

The most important skills for a sales specialist resume and required skills for a sales specialist to have include:

  • Building Relationships
  • Customer Complaints
  • Customer Orders
  • Product Knowledge
  • Patients
  • Sales Process
  • CRM
  • Customer Service
  • Plumbing
  • Business Development
  • PowerPoint
  • Customer Issues
  • Work Ethic
  • Azure
  • Client Relationships
  • Strong Presentation
  • Excellent Interpersonal
  • Client Facing
  • Sales Objectives
  • Sales Floor
  • Sales Strategies
  • Customer Accounts
  • Trade Shows
  • Outbound Calls
  • Enterprise Sales
  • Sales Quota
  • Product Line
  • Customer Satisfaction
  • Installation Services
  • Sales Volume
  • Sales Presentations
  • Sales Growth
  • Pre Sales
  • Virtualization
  • Cloud Computing
  • Develop Professional Relationships
  • Sales Associates
  • Lead Management
  • Medical Sales
  • POS
  • Opportunity Management
  • Sales Techniques
  • Strong Negotiation
  • Customer Relations

Updated June 25, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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