What does a sales support analyst do?
A sales support analyst provides analytical services to optimize a company's sales support procedures, ensuring efficiency and client satisfaction. They gather and analyze extensive data from internal and external parties, using the findings to develop and recommend strategies for optimal services. They must also oversee issues and complaints and come up with solutions to maintain a strong client base. Most of the time, a sales support analyst works in a team setting, which requires an active communication line for a smooth and efficient workflow.
Sales support analyst responsibilities
Here are examples of responsibilities from real sales support analyst resumes:
- Develop, manage and oversee implementation of SEO content strategy for CouponMob.com.
- Analyze and design POS reports and sales representative commission processes.
- Run prewritten SQL quire's for research on back end software.
- Calculate sales representative commissions base on POS reports.
- Monitored/Maintain opportunity records in CRM to ensure accurate forecast and pipeline reporting.
- Plan and coordinate corporate breakfasts/luncheons and develop PowerPoint presentations for relate meetings.
- Perform market and category sales analysis utilizing IRI syndicate data; communicate findings to managers.
- Work cross functionally to build and implement processes for CRM data management to improve operational efficiency.
- Utilize SAS programming and mathematical modeling techniques to select potential customers for products and marketing programs.
- Facilitate departmental training presentations utilizing PowerPoint software.
- Maintain, modify, and update SharePoint site to keep store documents within size limits of the site.
- Issue RMA's and call tags.
- Prepare and monitor KPI, statistics, presentations, freight audits and international shipping business process.
- Design performance appraisal tools, KPI's, sales force recruitment process, questionnaires, rankings, and surveys.
- Provide customer management with trade spending support and ROI analysis to improve profitability.
Sales support analyst skills and personality traits
We calculated that 14% of Sales Support Analysts are proficient in Sales Support, Salesforce, and CRM. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Sales Support Analysts that have these skills listed on their resume here:
- Sales Support, 14%
Assist Regional Commercial Manager and District Sales Managers in day-to-day operations including inside sales support and forecasting.
- Salesforce, 10%
Prepared written and graphical presentations, reports, trend analysis and executive summaries Lead project manager for the implementation of SalesForce.com
- CRM, 7%
Worked cross functionally to build and implement processes for CRM data management to improve operational efficiency.
- Sales Process, 4%
Developed and implemented new sales process to support growing business opportunities.
- Access Database, 4%
Collected and analyzed utility usage data in Access database for pricing commercial customer accounts.
- Account Executives, 4%
Prepared and published sales proposals and presentations for eight account executives.
Most sales support analysts use their skills in "sales support," "salesforce," and "crm" to do their jobs. You can find more detail on essential sales support analyst responsibilities here:
Detail oriented. One of the key soft skills for a sales support analyst to have is detail oriented. You can see how this relates to what sales support analysts do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a sales support analyst resume shows how sales support analysts use detail oriented: "completed various projects for data clean-up and account mapping to appropriate sales reps. documented detailed work procedures, task descriptions. "
Analytical skills. Many sales support analyst duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a sales support analyst will need this skill often in their role. This resume example is just one of many ways sales support analyst responsibilities rely on analytical skills: "work with internal it staff to review and use erp data for analysis. "
Communication skills. This is an important skill for sales support analysts to perform their duties. For an example of how sales support analyst responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a sales support analyst: "included order processing support, inventory control, marketing communications support, travel and meeting planning. ".
The three companies that hire the most sales support analysts are:
- Bath & Body Works156 sales support analysts jobs
- Wells Fargo30 sales support analysts jobs
- Highmark30 sales support analysts jobs
Choose from 10+ customizable sales support analyst resume templates
Build a professional sales support analyst resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your sales support analyst resume.Compare different sales support analysts
Sales support analyst vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
These skill sets are where the common ground ends though. The responsibilities of a sales support analyst are more likely to require skills like "sales support," "crm," "sales process," and "access database." On the other hand, a job as a marketing internship requires skills like "digital marketing," "powerpoint," "facebook," and "marketing campaigns." As you can see, what employees do in each career varies considerably.
Marketing interns tend to make the most money working in the technology industry, where they earn an average salary of $33,333. In contrast, sales support analysts make the biggest average salary, $68,720, in the technology industry.The education levels that marketing interns earn slightly differ from sales support analysts. In particular, marketing interns are 3.1% less likely to graduate with a Master's Degree than a sales support analyst. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Sales support analyst vs. Marketing coordinator
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that sales support analyst responsibilities requires skills like "sales support," "salesforce," "sales process," and "access database." But a marketing coordinator might use other skills in their typical duties, such as, "digital marketing," "marketing campaigns," "powerpoint," and "email campaigns."
Marketing coordinators earn a lower average salary than sales support analysts. But marketing coordinators earn the highest pay in the technology industry, with an average salary of $53,831. Additionally, sales support analysts earn the highest salaries in the technology with average pay of $68,720 annually.marketing coordinators earn similar levels of education than sales support analysts in general. They're 2.2% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for sales support analysts in the next 3-5 years?
Associate Professor, University of Oregon
Sales support analyst vs. Analyst sales
Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a sales support analyst is likely to be skilled in "account executives," "client facing," "sales reports," and "technical support," while a typical analyst sales is skilled in "strong analytical," "pivot tables," "sales performance," and "advanced computer."
Analyst sales earn the highest salary when working in the finance industry, where they receive an average salary of $80,458. Comparatively, sales support analysts have the highest earning potential in the technology industry, with an average salary of $68,720.Most analyst sales achieve a similar degree level compared to sales support analysts. For example, they're 1.7% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Sales support analyst vs. Pricing analyst
Pricing analysts are responsible for examining competitors' pricing strategies and industry standards to aid businesses in determining and setting competitive pricing. These professionals study consumer habits and behavior to gauge their willingness to pay for products and examine consumer spending. They conduct impact and mathematical analyses, and large-scale research to come up with their conclusions. Other duties and responsibilities include developing revenue forecasts and statistical models, monitoring industry trends, and developing pricing tools that can quickly respond to the rapidly changing market trends and needs.
Types of sales support analyst
Updated January 8, 2025











