How To Become A Sales Support And Marketing: What It Is and Career Path

What is a sales support and marketing and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Joseph Shields,

Michelle R. Eubanks

There is more than meets the eye when it comes to being a sales support and marketing. For example, did you know that they make an average of $22.38 an hour? That's $46,557 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a sales support and marketing?

Joseph Shields

Assistant Professor of Management and Marketing, Carthage College

Consider taking an entry-level sales role. Many marketing majors never consider an entry-level position in sales (especially Business-to-Business Sales), and this can be a big missed opportunity for several reasons. First, many companies require sales experience for their marketing positions, especially for mid/senior management positions. Second, sales experience will make you a better marketer, since you have intimate knowledge of the customer. Finally, who knows, you might love sales, and you will have the potential to make considerably more money than a career in marketing. Through the years, I have had dozens of my students take an entry-level sales position to leverage their experience to get a traditional marketing job, only to discover they loved sales and never pursued a career in marketing.

ScoreSales Support And MarketingUS Average

Salary

3.6

Avg. Salary $46,557

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.14%

Asian 9.54%

Black or African American 5.34%

Hispanic or Latino 12.77%

Unknown 5.04%

White 67.17%

Gender

female 64.12%

male 35.88%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a sales support and marketing

Explore sales support and marketing education requirements

Most common sales support and marketing degrees

Bachelor's

70.3 %

Associate

12.3 %

Master's

9.5 %

Start to develop specific sales support and marketing skills

Skills	Percentages
Data Entry	14.04%
Press Releases	13.46%
Trade Shows	6.34%
Event Planning	5.87%
Sales Support	5.50%

Complete relevant sales support and marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sales support and marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales support and marketing based on U.S. Bureau of Labor Statistics data and data from real sales support and marketing resumes.

Research sales support and marketing duties and responsibilities

Put in place an SEO strategy to increase sales leads and boost company reputation
Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Create and maintain company's Facebook page.
Web site design for different product lines, online advertising and SEO.

Prepare your sales support and marketing resume

When your background is strong enough, you can start writing your sales support and marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales support and marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable sales support and marketing resume templates

Build a professional sales support and marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales support and marketing resume.