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What does a sales support and marketing do?

Updated January 8, 2025
6 min read
Quoted expert
Shonna Snyder Ph.D., CHES
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Sales support and marketing responsibilities

Here are examples of responsibilities from real sales support and marketing resumes:

  • Put in place an SEO strategy to increase sales leads and boost company reputation
  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Create and maintain company's Facebook page.
  • Web site design for different product lines, online advertising and SEO.
  • Create sales proposals, RFP responses, quote creation and all other relate pre and post sales requests.
  • Request for proposals (RFP) PowerPoint presentations and information management
  • Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
  • Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.

Sales support and marketing skills and personality traits

We calculated that 14% of Sales Support And Marketing are proficient in Data Entry, Press Releases, and Trade Shows. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Sales Support And Marketing that have these skills listed on their resume here:

  • Data Entry, 14%

    Assist the IT and Purchasing Managers in data entry into the Vantage System for new parts and bills of materials.

  • Press Releases, 13%

    Composed press releases generating media attention.

  • Trade Shows, 6%

    Provided administrative support to managers of trade shows, publications and product development.

  • Event Planning, 6%

    Handled marketing tasks from community event planning to increased brand loyalty tasks.

  • Sales Support, 5%

    Provided sales support to research account managers including technical presentations and proposal preparation.

  • Sales Materials, 5%

    Create supporting sales material including training presentations, sales sheets etc.

Most sales support and marketing use their skills in "data entry," "press releases," and "trade shows" to do their jobs. You can find more detail on essential sales support and marketing responsibilities here:

Detail oriented. One of the key soft skills for a sales support and marketing to have is detail oriented. You can see how this relates to what sales support and marketing do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a sales support and marketing resume shows how sales support and marketing use detail oriented: "maintained an rfp proposal log with detailed data and tracking on all rfps. "

Analytical skills. Another essential skill to perform sales support and marketing duties is analytical skills. Sales support and marketing responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Sales support and marketing also use analytical skills in their role according to a real resume snippet: "provided data entry support with the retail incentive plans on an as-needed basis. "

Communication skills. Another skill that relates to the job responsibilities of sales support and marketing is communication skills. This skill is critical to many everyday sales support and marketing duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "learn product knowledge and develop office leadership and communication skills. "

Most common sales support and marketing skills

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Sales Support And Marketing Resume

Compare different sales support and marketing

Sales support and marketing vs. Marketing and event planning internship

A marketing and event planning intern is responsible for supporting the operations of a company's marketing department, performing administrative duties under the guidance of a direct supervisor or tenured marketing staff. Marketing and event planning interns shadow all the processes of marketing operations, assisting with events management procedures, and suggesting strategic solutions to boost the company's brand image to the public. They also analyze the current market trends, identifying business opportunities to negotiate with more clients by meeting consumer demands and needs, bringing revenues, and increasing the company's profitability.

The annual salary of marketing and event planning interns is $18,145 lower than the average salary of sales support and marketing.While their salaries may differ, the common ground between sales support and marketing and marketing and event planning interns are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like press releases, trade shows, and event planning.

There are some key differences in the responsibilities of each position. For example, sales support and marketing responsibilities require skills like "data entry," "sales support," "sales materials," and "mass mailings." Meanwhile a typical marketing and event planning internship has skills in areas such as "powerpoint," "instagram," "event logistics," and "events intern." This difference in skills reveals the differences in what each career does.

On average, marketing and event planning interns reach lower levels of education than sales support and marketing. Marketing and event planning interns are 5.5% less likely to earn a Master's Degree and 0.0% more likely to graduate with a Doctoral Degree.

Sales support and marketing vs. Marketing and communication consultant

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

On average, marketing and communication consultants earn a $45,660 higher salary than sales support and marketing a year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both sales support and marketing and marketing and communication consultants have skills such as "press releases," "trade shows," and "event planning. "

Each career also uses different skills, according to real sales support and marketing resumes. While sales support and marketing responsibilities can utilize skills like "data entry," "sales support," "mass mailings," and "marketing presentations," marketing and communication consultants use skills like "web content," "strategic communications," "healthcare," and "financial services."

In general, marketing and communication consultants achieve higher levels of education than sales support and marketing. They're 7.1% more likely to obtain a Master's Degree while being 0.0% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for sales support and marketings in the next 3-5 years?

Shonna Snyder Ph.D., CHESShonna Snyder Ph.D., CHES LinkedIn profile

Associate Professor, Gardner-Webb University

The next 3-5 years will require familiarity with telehealth and virtual health education. Those in the health field must become aware of and practice technology that connects them to their patients, clients, and students virtually.

Sales support and marketing vs. Marketing and sales coordinator

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

On average, marketing and sales coordinators earn lower salaries than sales support and marketing, with a $1,251 difference per year.Using the responsibilities included on sales support and marketing and marketing and sales coordinators resumes, we found that both professions have similar skill requirements, such as "press releases," "trade shows," and "event planning.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from sales support and marketing resumes include skills like "data entry," "mass mailings," "salesforce crm," and "erp," whereas a marketing and sales coordinator is more likely to list skills in "customer service," "marketing campaigns," "powerpoint," and "crm. "

Marketing and sales coordinators make a very good living in the professional industry with an average annual salary of $44,631. On the other hand, sales support and marketing are paid the highest salary in the telecommunication industry, with average annual pay of $68,779.Most marketing and sales coordinators achieve a similar degree level compared to sales support and marketing. For example, they're 2.6% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Sales support and marketing vs. Marketing/sales representative

Marketing/sales representatives average a higher salary than the annual salary of sales support and marketing. The difference is about $16,360 per year.According to resumes from sales support and marketing and marketing/sales representatives, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "trade shows," "market research," and "facebook. "Each job also requires different skills to carry out their responsibilities. A sales support and marketing uses "data entry," "press releases," "event planning," and "sales support." Marketing/sales representatives are more likely to have duties that require skills in "business relationships," "sales rep," "product knowledge," and "customer service. "The finance industry tends to pay the highest salaries for marketing/sales representatives, with average annual pay of $83,700. Comparatively, the highest sales support and marketing annual salary comes from the telecommunication industry.marketing/sales representatives reach similar levels of education compared to sales support and marketing, in general. The difference is that they're 4.3% more likely to earn a Master's Degree, and 0.0% less likely to graduate with a Doctoral Degree.

Types of sales support and marketing

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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