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Become A Sales Support Manager

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Working As A Sales Support Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $149,290

    Average Salary

What Does A Sales Support Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Support Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales Support Manager jobs

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Sales Support Manager Career Paths

Sales Support Manager

Sales Support Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • German

  • Mandarin

  • Japanese

  • Macedonian

  • Swedish

  • Portuguese

  • Hakka

  • Zulu

  • Croatian

  • Albanian

  • Carrier

  • Dutch

  • Polish

  • Korean

  • Cantonese

  • Chinese

  • Arabic

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Sales Support Manager

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Sales Support Manager Education

Sales Support Manager

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Real Sales Support Manager Salaries

Job Title Company Location Start Date Salary
Latin America Sales and Support Manager Baker Hughes Incorporated Houston, TX Aug 03, 2015 $143,222
Latin America Sales and Support Manager Baker Hughes Incorporated Houston, TX Mar 08, 2015 $143,222
Citigold Sales Support Manager Citibank, N.A. Islandia, NY Aug 08, 2016 $125,000
Sales Support Manager Citigroup Global Markets Inc. Islandia, NY Dec 10, 2015 $125,000
Manager, Sales Process and Support GE Healthcare, Inc. Princeton, NJ Nov 30, 2013 $125,000 -
Sales Support SR. Manager Dell Marketing L.P. Round Rock, TX Sep 27, 2016 $124,982
Sales Support SR. Manager Dell Marketing LP Round Rock, TX Sep 30, 2013 $122,532
Manager, Sales Support The Scotts Miracle-GRO Company Marysville, OH Feb 15, 2012 $120,000 -
Sales Support SR. Manager Dell USA LP Round Rock, TX Aug 22, 2011 $114,650
Principal Sales Support Manager Rockwell Collins, Inc. Tustin, CA May 02, 2014 $114,622
Sales Support SR. Manager Dell USA LP Round Rock, TX Sep 07, 2011 $111,323
Manager, Sales Support The Scotts Company LLC Marysville, OH Feb 15, 2015 $110,000 -
Sales Support Manager Siemens Industry, Inc. Wendell, NC Jan 28, 2015 $107,690
Manager-Sales Support Harman Connected Services, Inc. Plano, TX Jan 06, 2016 $107,120 -
Sales Support Senior Manager Dell USA, LP Round Rock, TX Feb 08, 2012 $105,905
Sales Support Manager Kale Softech, Inc. Edison, NJ Jan 09, 2016 $105,000
Manager, Sales Support and Analytics Genzyme Corporation Cambridge, MA Jul 20, 2015 $105,000 -
Sales and Engineering Support Manager Power Electronics USA Inc. Phoenix, AZ Apr 27, 2015 $105,000
Sales Support Senior Manager Dell USA, LP Round Rock, TX Feb 08, 2012 $104,686
Sales Support Manager HIMA Americas, Inc. Houston, TX Mar 01, 2010 $92,000
Purchasing/Sales Support Manager Permasteelisa North America Corp. Chicago, IL Feb 16, 2011 $88,733 -
Purchasing/Sales Support Manager Permasteelisa North America Corp. Chicago, IL Dec 10, 2009 $88,171 -
Purchasing/Sales Support Manager Permasteelisa North America Corp. Windsor, CT Feb 16, 2012 $87,500 -
Regional Sales Support Manager Campbell Alliance Group, Inc. Thousand Oaks, CA Jul 25, 2011 $87,500
Sales Support Manager Citifinancial, Inc. Baltimore, MD Oct 23, 2010 $85,850
Multicultural Sales Support Manager Ing North America Insurance Corporation Irvine, CA Oct 01, 2011 $85,000
Sales Support Manager Diebold, Inc. Tampa, FL Jun 28, 2012 $83,188

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Top Skills for A Sales Support Manager


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Top Sales Support Manager Skills

  1. Sales Support Areas
  2. Customer Service
  3. Sales Reps
You can check out examples of real life uses of top skills on resumes here:
  • Promoted 5 times in sales and sales support areas, starting as Customer Service Representative.
  • Direct supervisor of customer service department (4 employees).
  • Managed ~ 3000 purchase orders annually brought in by sales reps and distributed equitably among staff.
  • Assisted in the development of departmental budget and monitored expenses to ensure compliance.
  • Assisted the sales team with the preparation and delivery of customized sales material and proposals to clients.

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