Post job

Sales team leader vs sales team manager

The differences between sales team leaders and sales team managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales team leader, becoming a sales team manager takes usually requires 6-8 years. Additionally, a sales team manager has an average salary of $65,856, which is higher than the $51,578 average annual salary of a sales team leader.

The top three skills for a sales team leader include sales floor, product knowledge and customer service. The most important skills for a sales team manager are GRASS, sales associates, and sales floor.

Sales team leader vs sales team manager overview

Sales Team LeaderSales Team Manager
Yearly salary$51,578$65,856
Hourly rate$24.80$31.66
Growth rate4%5%
Number of jobs227,509147,216
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 68%
Average age4346
Years of experience68

What does a sales team leader do?

A sales team leader oversees the sales operations within a particular area, ensuring to reach goals within the allotted time. They are primarily responsible for setting goals, devising sales strategies, evaluating sales team performance, assigning tasks, and providing support and corrective measures should there be any concerns. Furthermore, as a team leader, it is essential to encourage the sales force, shape them into valuable members of the company, and implement all of the organization's regulations and policies.

What does a sales team manager do?

A sales team manager is responsible for monitoring the sales performance and goals of an organization by strategizing on efficient techniques to sell goods and services to customers. Sales team managers identify business opportunities by analyzing the current market trends that would increase the company's revenues and profitability. They also provide training for the sales team members to maximize their efficiency and increase productivity. A sales team manager must have excellent communication and leadership skills, especially in developing sales plans to achieve sales targets.

Sales team leader vs sales team manager salary

Sales team leaders and sales team managers have different pay scales, as shown below.

Sales Team LeaderSales Team Manager
Average salary$51,578$65,856
Salary rangeBetween $35,000 And $73,000Between $34,000 And $126,000
Highest paying CityMiddletown, NJOakland, CA
Highest paying stateRhode IslandOregon
Best paying companyIderaAcronis
Best paying industryFinance-

Differences between sales team leader and sales team manager education

There are a few differences between a sales team leader and a sales team manager in terms of educational background:

Sales Team LeaderSales Team Manager
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiUniversity of Southern California

Sales team leader vs sales team manager demographics

Here are the differences between sales team leaders' and sales team managers' demographics:

Sales Team LeaderSales Team Manager
Average age4346
Gender ratioMale, 60.4% Female, 39.6%Male, 63.7% Female, 36.3%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.6% American Indian and Alaska Native, 0.7%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage9%7%

Differences between sales team leader and sales team manager duties and responsibilities

Sales team leader example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Increase electronics sales and attainment goals on a quarterly basis, rank 4th in company in certain KPI.
  • Process cell phone contracts and sales through POS system while helping customers and using computer applications to complete transactions.
  • Facilitate developmental meetings and conversations with sales teams to discuss KPI and metrics like incremental sales and points of purchase.
  • Conduct PowerPoint training presentations for new and present members.
  • Open and closing the store, including counting cash, opening and closing POS's and creating staff assignments.
  • Show more

Sales team manager example responsibilities.

  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Upgrade OS, network POS and CRM, maintain all PC's and office technologies.
  • Implement sales force automation (CRM), an inside outbound call center for appointment development.
  • Provide leadership by developing and empowering associates, recognizing and rewarding diversity and communicating openly with the team.
  • Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
  • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

Sales team leader vs sales team manager skills

Common sales team leader skills
  • Sales Floor, 22%
  • Product Knowledge, 14%
  • Customer Service, 10%
  • Customer Satisfaction, 6%
  • Exceptional Client, 5%
  • KPI, 4%
Common sales team manager skills
  • GRASS, 16%
  • Sales Associates, 9%
  • Sales Floor, 9%
  • Customer Care, 9%
  • Customer Traffic, 7%
  • Customer Issues, 6%