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Sales team leader skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical sales team leader skills. We ranked the top skills for sales team leaders based on the percentage of resumes they appeared on. For example, 22.0% of sales team leader resumes contained sales floor as a skill. Continue reading to find out what skills a sales team leader needs to be successful in the workplace.

15 sales team leader skills for your resume and career

1. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how sales team leaders use sales floor:

Moved merchandise to sales floor using various manual and electrical tools.- Participated in taking inventory at required intervals.
Deliver an aesthetically pleasing sales floor through merchandising.

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales team leaders use product knowledge:

Managed and developed a team of representatives through communication, training and product knowledge, successfully trained and developed.
Developed extensive product knowledge in addition to expanding and maintaining relationship with clients, manufacturers and carriers.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales team leaders use customer service:

Demonstrate superior level of customer service during all interactions to ensure conversion of potential buyers into actual customer purchases.
Hired as a Customer Service Representative, promoting sales and providing information to customers related to preserving photographs.

4. Customer Satisfaction

Here's how sales team leaders use customer satisfaction:

Managed, monitored, and supported leaders and colleagues regarding customer escalations for the purpose of conflict resolution and customer satisfaction.
Conducted training sessions for new hires and existing employees focusing on Quality Assurance, Customer Satisfaction, Products/Services knowledge and Policies/Procedures.

5. Exceptional Client

Here's how sales team leaders use exceptional client:

Led and supported a store environment that is consistently focused on delivering exceptional client engagement experiences.
Lead a consistent focus in delivering exceptional client experiences.

6. KPI

Here's how sales team leaders use kpi:

Facilitated developmental meetings and conversations with sales teams to discuss KPI and metrics like incremental sales and points of purchase.
Increased electronics sales and attainment goals on a quarterly basis, ranked 4th in company in certain KPI.

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7. Sales Targets

Here's how sales team leaders use sales targets:

Trained sales force team based on specific needs ensuring a highly qualified group across all areas and exceeding sales targets.
Supervised performance and activities of sales representatives and product marketers; encouraged team members to attain objectives and sales targets.

8. Sales Process

Here's how sales team leaders use sales process:

Managed the sales process team with seven direct reports driving process improvement across food-service and customer management initiatives.
Worked closely with company upper management to identify new business opportunities and routinely participated in the sales process.

9. Inventory Management

Here's how sales team leaders use inventory management:

Managed advertising, company website, and inventory management prior to advertising.
Performed assistant manager duties including: employee scheduling and inventory management.

10. Sales Techniques

Here's how sales team leaders use sales techniques:

Demonstrated leading sales techniques by using personalized merchandise selections that resulted in exceeding sales expectations within two months of hire.
Consulted with customers, identified needs, and recommended/marketed various cellular products and/or services, utilizing strategic sales techniques.

11. PowerPoint

Here's how sales team leaders use powerpoint:

Developed and organized Web-based and PowerPoint presentations dealing with a diverse group of business owners/employees (also at an international level)
Created and presented PowerPoint presentations and demonstrations to clients.

12. Customer Complaints

Here's how sales team leaders use customer complaints:

Managed inventory and handled customer complaints as deemed appropriately.
Handled customer complaints and provided solutions to retain customers.

13. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how sales team leaders use pos:

Assisted in the training of the new store POS system during initial roll out stages.
Cashier as needed; using POS system.

14. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales team leaders use business development:

Followed up on opportunities uncovered by business development compiling and maintaining comprehensive customer profiles.
Generated new business development and managed customer renewal accounts.

15. Training Sessions

Here's how sales team leaders use training sessions:

Invited accomplished sales professionals to present during training sessions.
Organized and conducted training sessions for department personal.

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What skills help Sales Team Leaders find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales team leader resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales team leaders possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales team leaders?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales team leader skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales team leaders need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a sales team leader stand out to employers?

Madeleine Felion

Search Manager, Direct Hire at Adecco USA, Adecco USA

- In many hourly positions, math and measurement skills are increasingly sought after by companies - these skills can apply to several jobs from quality to CNC machining.
- Data entry and accuracy is a skill many nontraditional jobs are asking for as machines become more automated. Computer skills continue to stand out as it also applies to many in-demand roles.
- Other skills include experience working with ERP software systems such as SAP, Oracle and Syteline. Niche skills such as lean manufacturing, Six Sigma, 5S and a variety of ISO quality standards are highly desired in most manufacturing companies.

Do you want to know more?

List of sales team leader skills to add to your resume

The most important skills for a sales team leader resume and required skills for a sales team leader to have include:

Sales Floor
Product Knowledge
Customer Service
Customer Satisfaction
Exceptional Client
KPI
Sales Targets
Sales Process
Inventory Management
Sales Techniques
PowerPoint
Customer Complaints
POS
Business Development
Training Sessions
Sales Professionals

Sales Presentations
Direct Reports
Customer Orders
Sales
Sales Strategies
Outbound Calls
Sales Objectives
Sales Performance
Sales Quota
Sales Training
Direct Sales
Inventory Control
Customer Relations
Trade Shows
Customer Accounts
Sales Reports

Inbound Calls
Customer Retention
Enterprise Sales
Customer Issues
Performance Reviews
Sales Revenue
Media Sales
Cold Calls
Brand Development
Sales Volume
Customer Inquiries
Store Operations
Sales Associates
Bank Deposits
Local Businesses

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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