How to hire a sales team manager

How to hire a sales team manager, step by step

Here's a step-by-step sales team manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales team manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales team manager
• Step 8: Go through the hiring process checklist

What does a sales team manager do?

Post a sales team manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a sales team manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales team manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales team managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents sales team manager salaries for various positions.

   Type of Sales Team Manager	Description	Hourly rate
   Sales Team Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$16-60
   Product Manager/Sales	A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience... Show more	$36-75
   Sales Manager/Sales Trainer	A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales... Show more	$25-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • GRASS
   • Sales Associates
   • Sales Floor
   • Customer Care
   • Customer Traffic
   • Customer Issues
   • Sales Events
   • Sales Performance
   • STM
   • Quality Associates
   • Customer Satisfaction
   • Sales Process
   • CRM
   • Sales Strategies

   Check all skills

   Responsibilities:

   • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
   • Upgrade OS, network POS and CRM, maintain all PC's and office technologies.
   • Implement sales force automation (CRM), an inside outbound call center for appointment development.
   • Provide leadership by developing and empowering associates, recognizing and rewarding diversity and communicating openly with the team.
   • Develop and implement proven growth strategies to continually drive sales and effectively improve and track marketing efforts in a very-weak economy.
   • Create marketing content for pages and promotional initiatives, newsletter design and implementation, create designed and produce PowerPoint presentations.

   More sales team manager duties

3. Make a budget

   Including a salary range in the sales team manager job description is a good way to get more applicants. A sales team manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a sales team manager in Utah may be lower than in Oregon, and an entry-level engineer typically earns less than a senior-level sales team manager. Additionally, a sales team manager with lots of experience in the field may command a higher salary as a result.

   Average sales team manager salary

   $65,856yearly

   $31.66 hourly rate

   ---

   Entry-level sales team manager salary

   $34,000 yearly salary

   Updated December 5, 2025

   Average sales team manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$92,500	$44
   2	Alaska	$86,862	$42
   3	New York	$82,228	$40
   4	Texas	$73,307	$35
   5	Virginia	$72,314	$35
   6	Missouri	$65,066	$31
   7	Pennsylvania	$64,125	$31
   8	Wisconsin	$64,106	$31
   9	Maryland	$64,017	$31
   10	North Carolina	$62,800	$30
   11	Tennessee	$58,281	$28
   12	Ohio	$57,157	$27
   13	Arizona	$56,789	$27
   14	Montana	$56,597	$27
   15	Minnesota	$55,538	$27
   16	Iowa	$53,265	$26
   17	Louisiana	$52,845	$25
   18	Alabama	$52,793	$25
   19	Colorado	$52,271	$25
   20	Florida	$52,154	$25

   Average sales team manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Acronis	$114,075	$54.84
   2	Amazon	$113,745	$54.69	236
   3	Clear Channel Airport	$105,740	$50.84	7
   4	Verisk Analytics	$100,296	$48.22	2
   5	U.S. Bank	$99,796	$47.98	56
   6	Arrow Electronics	$94,557	$45.46	7
   7	Movement Mortgage	$94,381	$45.38
   8	Keller Williams Realty	$88,855	$42.72	1
   9	Tiffany & Co.	$83,233	$40.02	30
   10	Hilton Grand Vacations	$75,807	$36.45	32
   11	WIX Filters	$72,465	$34.84	3
   12	Zayo Group	$69,162	$33.25	8
   13	The Clorox Company	$67,081	$32.25	12
   14	National Life Group	$61,570	$29.60
   15	Thompson Creek Window	$59,916	$28.81
   16	EverQuote	$59,363	$28.54	3
   17	Lloyd's Register	$58,710	$28.23
   18	SG Americas Securities Holdings, LLC	$58,656	$28.20
   19	Diedre Moire	$58,548	$28.15
   20	ZOOM+Care	$58,360	$28.06

4. Writing a sales team manager job description

   A job description for a sales team manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a sales team manager job description:

   Sales team manager job description example

   Job DescriptionRestoration Sales Team Manager
   
   Servpro of Annapolis/Severna Park operates 4 franchises in Anne Arundel County. It has been under the same ownership for 46 years! Our mission is to serve our community, focusing on excellent service and community involvement. As the Restoration Sales Team Manager, you will be responsible for building your team from the ground up. Your team should maintain an active presence at local and regional association and trade show events. You will be responsible for growing business profit and revenue and developing long-standing business relationships.
   Primary Responsibilities

   • Increase sales revenue and achieve sales goals by training and developing sales and marketing staff, monitoring and coaching sales and marketing activities, and provide marketing materials
   • Establish relationships with clients and develop new prospects and leads to ensure revenue growth
   • Develop marketing initiatives and budget, create annual marketing plan
   • Recruit and hire sales and marketing staff, evaluate sales and marketing staff performance.

   Necessary Experience and Skill Set

   • Five + years sales, marketing, or customer service experience, with demonstrated history of sales ability and growth
   • Effective oral and written communication
   • Experience in building a strong team with tangible leadership skills
   • Ability to meet people in new or difficult situations and build rapport
   • Proficient in Salesforce
   • Bachelor’s degree in marketing or business or equivalent experience
   • Experience with professional sales or marketing associations a plus
   • Knowledge of Insurance helpful

   
   Pay RateBase plus commission with uncapped potential increases based on sales Servpro of Annapolis/Severna Park is an EOE M/F/D/V employer. Each SERVPRO® Franchise is Independently Owned and Operated. Revised 02.21

   All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right sales team manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your sales team manager job on Zippia to find and recruit sales team manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit sales team managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales team manager

   Once you've decided on a perfect sales team manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new sales team manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a sales team manager?