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Sales team manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical sales team manager skills. We ranked the top skills for sales team managers based on the percentage of resumes they appeared on. For example, 16.2% of sales team manager resumes contained grass as a skill. Continue reading to find out what skills a sales team manager needs to be successful in the workplace.

15 sales team manager skills for your resume and career

1. GRASS

Here's how sales team managers use grass:

Collaborate with store manager to organize national sales events and grass roots events.
Ensured that sales associates clearly understood the importance of pre-sale events, as well as grass root events 15.

2. Sales Associates

Here's how sales team managers use sales associates:

Manage and develop all sales associates and customer service representatives.
Manage all company property transactions; supervise/train company sales associates.

3. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how sales team managers use sales floor:

Set sales floors to company standard & promotional/advertisement calendar.
Make sure the sales floor is well monitored during other managers' absence to ensure sales targets are achieved.

4. Customer Care

Customer care, also known as customer service, is a one-to-one interaction between the consumer of a company and its representative.

Here's how sales team managers use customer care:

Ensured associates approached and greeted customers and offered relentless customer care.
Led the Customer Care and Recovery Team to increase revenue through sales and increase customer loyalty through Legendary Customer Service.

5. Customer Traffic

Here's how sales team managers use customer traffic:

Developed weekly employee schedules matching staffing needs to customer traffic and sales (workload planning).
Worked with Lead Scheduler to develop weekly schedules that match staffing to customer traffic and sales.

6. Customer Issues

Here's how sales team managers use customer issues:

Coached and developed representatives to exceed company expectations by meeting metrics and resolving customer issues.
Handled customer issues and/or complaints of advanced complexity or requiring escalation.

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7. Sales Events

Here's how sales team managers use sales events:

Participated in and supervised several promotional sales events geared towards raising production in crucial times.
Ensured that sales events and price changes were executed and signed according to company directive.

8. Sales Performance

Here's how sales team managers use sales performance:

Re-established management principles and directives to ensure optimal sales performance.
Started as a sales rep., within 6 months became the sales manager, based on sales performance quotas monthly.

9. STM

Here's how sales team managers use stm:

Serve as trainer and mentor for trainees in STM Development program.

10. Quality Associates

Here's how sales team managers use quality associates:

Recruit, interview, select and retain quality associates.
Recruit, interview, select and retain quality associates and ensure all positions are filled in a timely manner.

11. Customer Satisfaction

Here's how sales team managers use customer satisfaction:

Researched using recorded calls to coach and develop sales representatives to accuracy and increase customer satisfaction.
Demonstrated exceptional customer service skills in meeting responsibility for customer satisfaction.

12. Sales Process

Here's how sales team managers use sales process:

Managed and trained team of Account Managers in the sales process and marketing of IT products and services to B2B clients.
Managed 14 person sales team consisting of new employees, leading the training and integration into the company sales process.

13. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how sales team managers use crm:

Implemented sales force automation (CRM), an inside outbound call center for appointment development.
Upgraded OS, networked POS and CRM, maintained all PC's and office technologies.

14. Sales Strategies

Here's how sales team managers use sales strategies:

Coached/mentored sales representatives in advanced sales strategies to increase sales production.
Developed sales strategies and designed marketing materials.

15. Sales Objectives

Here's how sales team managers use sales objectives:

Coach and develop associates in attaining revenue sales objectives DSL, Mobility, DISH, VOIP, and Long Distance programs.
Coordinated strategic planning, forecasting, and execution of the corporate team sales objectives and strategies.

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What skills help Sales Team Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales team manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales team managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales team managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales team manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales team managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a sales team manager stand out to employers?

Kerem Cakirer Ph.D.

Senior Lecturer, Indiana University Bloomington

The labor market is not so different than any market with demand and supply. The demand from employers will shift towards more technical (software, coding, computer language programming) and analytical (problem solving on your own) skills than social skills overall. Being capable of writing or/and understanding computer languages will be a must have skill in the very near future. Communication skills over online platforms or social media platforms will play a huge role when employers are making a hiring decision. The data supports that businesses are using more online platforms than ever. I am projecting that there won't be any business travels or on-site client meetings in the near future. Exceling in different types of software, and being able to learn a new one easily, will become more important than people skills in businesses. Employers will seek for candidates, who are capable of achieving tasks in a more off-site (outside the office) environment through a deadline, and who can utilize multiple different softwares at their hand to solve business problems. As far as how the hiring process would go, we might see employers using artificial intelligence to make hiring decisions over some online platform soon. Essentially, this means that the candidates will be assessed with a more quantitative measure than ever. An evaluation measure by the AI, which will take soft and digital skills more into account.My final words are: The pandemic is still a burden to the humankind but the world will prevail. This year could be the inception of a new era in terms of how businesses run.

Do you want to know more?

List of sales team manager skills to add to your resume

The most important skills for a sales team manager resume and required skills for a sales team manager to have include:

GRASS
Sales Associates
Sales Floor
Customer Care
Customer Traffic
Customer Issues
Sales Events
Sales Performance
STM
Quality Associates
Customer Satisfaction
Sales Process
CRM
Sales Strategies
Sales Objectives
Shrinkage Control

Direct Reports
Performance Metrics
Customer Relationships
Performance Management
Sales Plan
Performance Reviews
Leadership
Customer Complaints
Quality Service
Customer Inquiries
Sales Presentations
Sales Training
Account Management
Product Knowledge
Business Development
Account Executives

Sales Techniques
Sales Volume
Sales Professionals
Direct Sales
Customer Retention
Lead Management
Develop Rapport
Upselling
Sales People
HR
Manage Sales Team
Sales Revenue
Call Monitoring
Sales Reports
Inventory Control

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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