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Become A Sales Trainer

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Working As A Sales Trainer

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Getting Information
  • Communicating with Supervisors, Peers, or Subordinates
  • $68,000

    Average Salary

What Does A Sales Trainer Do

Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.

Duties

Wholesale and manufacturing sales representatives typically do the following:

  • Identify prospective customers by using business directories, following leads from existing clients, and attending trade shows and conferences
  • Contact new and existing customers to discuss their needs and explain how specific products and services can meet these needs
  • Help customers select products to meet customers' needs, product specifications, and regulations
  • Emphasize product features that will meet customers' needs and exhibit product capabilities and limitations
  • Answer customers' questions about prices, availability, and product uses
  • Negotiate prices and terms of sale and service agreements
  • Prepare sales contracts and submit orders for processing
  • Collaborate with colleagues to exchange information, such as selling strategies and marketing information
  • Follow up with customers to make sure they are satisfied with their purchases and to answer any questions or concerns

Wholesale and manufacturing sales representatives—sometimes called manufacturers’ representatives or manufacturers’ agents—generally work for manufacturers or wholesalers. Some work for a single organization, while others represent several companies and sell a range of products.

Rather than selling goods directly to consumers, wholesale and manufacturing sales representatives deal with businesses, government agencies, and other organizations. For more information about people who sell directly to consumers, see the profile on retail sales workers.

Some wholesale and manufacturing sales representatives deal with nonscientific products such as food, office supplies, and clothing. Other representatives specialize in technical and scientific products, ranging from agricultural and mechanical equipment to computer and pharmaceutical goods. For more information about people who specialize in sales of technical products and services, see the profile on sales engineers.

Wholesale and manufacturing sales representatives who lack expertise about a given product frequently team with a technical expert. In this arrangement, the technical expert—sometimes a sales engineer—attends the sales presentation to explain the product and answer questions or concerns. The sales representative makes the initial contact with customers, introduces the company's product, and obtains final agreement from the potential buyer.

By working with a technical expert, the representative is able to spend more time maintaining and soliciting accounts and less time needing to gain technical knowledge.

After the sale, representatives may make follow-up visits to ensure that equipment is functioning properly and may even help train customers' employees to operate and maintain new equipment.

Those selling consumer goods often suggest how and where merchandise should be displayed. When working with retailers, they may help arrange promotional programs, store displays, and advertising.

In addition to selling products, wholesale and manufacturing sales representatives analyze sales statistics, prepare reports, and handle administrative duties such as filing expense accounts, scheduling appointments, and making travel plans.

Staying up-to-date on new products and the changing needs of customers is important. Sales representatives accomplish this in a variety of ways, including attending trade shows at which new products and technologies are showcased. They attend conferences and conventions to meet other sales representatives and clients and to discuss new product developments. They also read about new and existing products and monitor the sales, prices, and products of their competitors.

The following are examples of types of wholesale and manufacturing sales representatives:

Inside sales representatives work mostly in offices while making sales. Frequently, they are responsible for getting new clients by “cold calling” various organizations, which means they call potential customers who are not expecting to be contacted in order to establish an initial contact. They also take incoming calls from customers who are interested in their product, and process paperwork to complete the sale.

Outside sales representatives spend much of their time traveling to and visiting with current clients and prospective buyers. During a sales call, they discuss the client's needs and suggest how they can meet those needs with merchandise or services. They may show samples or catalogs that describe items their company provides, and they may inform customers about prices, availability, and ways in which their products can save money and boost productivity. Because many sales representatives sell several complementary products made by different manufacturers, they may take a broad approach to their customers' businesses. For example, sales representatives may help install new equipment and train employees in its use.

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How To Become A Sales Trainer

Educational requirements vary, depending on the type of product sold. If the products are not scientific or technical, a high school diploma is generally enough for entry into the occupation. If the products are scientific or technical, sales representatives typically need at least a bachelor's degree.

Education

A high school diploma is sufficient for many positions, primarily for selling nontechnical or scientific products. However, those selling scientific and technical products typically must have a bachelor's degree. Scientific and technical products include pharmaceuticals, medical instruments, and industrial equipment. A degree in a field related to the product sold, such as chemistry, biology, or engineering, is often required.

Many sales representatives attend seminars in sales techniques or take courses in marketing, economics, communication, or even a foreign language to improve their ability to make sales.

Training

Many companies have formal training programs for beginning wholesale and manufacturing sales representatives that last up to 1 year. In some programs, trainees rotate among jobs in plants and offices to learn all phases of producing, installing, and distributing the product. In others, trainees receive formal technical instruction at the plant, followed by on-the-job training under the supervision of a field sales manager.

New employees may be trained by going along with experienced workers on their sales calls. As they gain familiarity with the firm's products and clients, the new workers gain more responsibility until they eventually get their own territory.

Licenses, Certifications, and Registrations

Many in this occupation have either the Certified Professional Manufacturers' Representative (CPMR) certification or the Certified Sales Professional (CSP) certification, both offered by the Manufacturers' Representatives Educational Research Foundation (MRERF). Certification typically involves completing formal technical training and passing an exam. In addition, the CPMR requires 10 hours of continuing education every year in order to maintain certification.

Other Experience

Although not required, sales experience can be helpful, particularly for nontechnical positions.

Advancement

Frequently, promotion takes the form of an assignment to a larger account or territory, where commissions are likely to be greater. Those who have good sales records and leadership ability may advance to higher level positions, such as sales supervisor, district manager, or vice president of sales. For more information on these positions, see the profile on sales managers.

Important Qualities

Customer-service skills. Sales representatives must be able to listen to the customer’s needs and concerns before and after the sale.

Interpersonal skills. Sales representatives must be able to work well with many types of people. They must be able to build good relationships with clients and with other members of the sales team.

Self-confidence. Sales representatives must be confident and persuasive when making sales presentations. In addition, making a call to a potential customer who is not expecting to be contacted, or “cold calling,” requires confidence and composure.

Stamina. Sales representatives are often on their feet for long periods of time and may carry heavy sample products.

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Sales Trainer Career Paths

Sales Trainer
Sales Manager Account Manager
Director, Inside Sales
6 Yearsyrs
Sales Manager General Manager Territory Manager
Senior Territory Manager
8 Yearsyrs
Sales Manager Regional Sales Manager
National Sales Director
11 Yearsyrs
District Sales Manager General Manager Account Manager
Major Account Manager
7 Yearsyrs
District Sales Manager General Sales Manager Account Manager
Territory Account Manager
7 Yearsyrs
District Sales Manager Regional Sales Manager
Senior Sales Manager
7 Yearsyrs
Store Manager General Manager Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Store Manager Regional Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Store Manager Project Manager Product Manager
Market Development Manager
8 Yearsyrs
Manager Branch Manager Territory Manager
Territory Business Manager
7 Yearsyrs
Assistant Manager Assistant Branch Manager
Branch Sales Manager
6 Yearsyrs
Manager District Manager Regional Manager
Regional Business Manager
10 Yearsyrs
Senior Sales Representative Senior Account Executive
Senior Sales Executive
8 Yearsyrs
Manager Operations Manager Territory Manager
Sales Development Manager
8 Yearsyrs
Training Manager Project Manager Senior Account Manager
Manager, Account Executive
5 Yearsyrs
Training Manager District Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Team Leader Customer Service Manager Inside Sales Manager
Outside Sales Manager
6 Yearsyrs
Training Manager District Manager Regional Accounts Manager
Corporate Account Manager
5 Yearsyrs
Senior Sales Representative Territory Sales Manager Key Account Manager
Account Development Manager
6 Yearsyrs
Senior Sales Representative Sales And Marketing Manager Business Development Sales Manager
Consulting Sales Manager
5 Yearsyrs
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Do you work as a Sales Trainer?

Help others decide if this is a good career for them

Average Length of Employment
Sales Trainer 3.0 years
Sales Professional 2.7 years
Sales Coach 2.7 years
Sales Consultant 2.2 years
Hourly Sales Staff 2.1 years
Sales Trainee 1.1 years
Sales Internship 0.5 years
Top Careers Before Sales Trainer
Manager 4.5%
Owner 2.8%
Cashier 2.8%
Top Careers After Sales Trainer
Manager 5.0%
Owner 4.6%
Consultant 2.7%

Do you work as a Sales Trainer?

Sales Trainer Demographics

Gender

Male

55.5%

Female

35.9%

Unknown

8.6%
Ethnicity

White

63.5%

Hispanic or Latino

15.2%

Black or African American

11.1%

Asian

6.4%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

59.6%

French

9.9%

German

5.8%

Portuguese

3.5%

Swedish

2.3%

Mandarin

2.3%

Chinese

2.3%

Dutch

1.8%

Korean

1.8%

Russian

1.8%

Italian

1.8%

Norwegian

1.2%

Thai

1.2%

Arabic

1.2%

Turkish

0.6%

Romanian

0.6%

Hindi

0.6%

Blackfoot

0.6%

Danish

0.6%

Vietnamese

0.6%
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Sales Trainer Education

Schools

University of Phoenix

25.4%

Arizona State University

6.4%

Ohio State University

5.4%

Michigan State University

4.8%

Pennsylvania State University

4.8%

Brigham Young University

4.7%

University of North Texas

4.1%

University of Central Florida

4.0%

Ashford University

3.8%

University of South Florida

3.8%

Strayer University

3.6%

University of Missouri - Columbia

3.5%

University of Tennessee - Knoxville

3.5%

Northern Illinois University

3.3%

Liberty University

3.3%

The Academy

3.3%

Texas A&M University

3.3%

University of Houston

3.1%

Montclair State University

3.1%

Florida State University

2.9%
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Majors

Business

37.8%

Marketing

10.3%

Communication

6.6%

Management

5.4%

Psychology

5.1%

Education

4.0%

Finance

3.0%

English

2.8%

Political Science

2.7%

General Sales

2.5%

Biology

2.5%

Liberal Arts

2.1%

Accounting

2.1%

Elementary Education

2.0%

Criminal Justice

1.9%

Public Relations

1.9%

Kinesiology

1.9%

General Education, Specific Areas

1.8%

Human Resources Management

1.7%

Graphic Design

1.7%
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Degrees

Bachelors

49.3%

Other

22.0%

Masters

15.2%

Associate

8.4%

Certificate

3.0%

Diploma

0.8%

Doctorate

0.8%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$68,000
View Detailed Salary Report
$40,000
Min 10%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$116,000
Max 90%
Best Paying Company
Saint-Gobain
Highest Paying City
Oakland, CA
Highest Paying State
Rhode Island
Avg Experience Level
3.0 years
How much does a Sales Trainer make at top companies?
The national average salary for a Sales Trainer in the United States is $68,947 per year or $33 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $116,000.

Real Sales Trainer Salaries

Job Title Company Location Start Date Salary
Sales Training Facebook, Inc. Menlo Park, CA Nov 14, 2016 $143,325 -
$163,325
Senior Sales Trainer Infoblox Inc. Santa Clara, CA Jul 23, 2013 $135,000
Regional Sales Trainer (Wholesale) Danfoss, LLC San Antonio, TX Sep 13, 2016 $105,206
Sales EDU Trainer Google Inc. Mountain View, CA Oct 01, 2011 $93,600
Regional Sales Trainer (Wholesale) Danfoss, LLC San Antonio, TX Sep 13, 2016 $91,624
Sales Trainer III Yahoo! Inc. Sunnyvale, CA Sep 23, 2016 $82,105 -
$134,100
Sales & Technican Trainer Omnipak Import Enterprises, Inc. NY Feb 01, 2014 $75,252
Sales Trainer Supermedia Services-West Inc. Ontario, CA Oct 09, 2011 $72,500
Sales & Technican Trainer Omnipak Import Enterprises, Inc. NY Feb 01, 2014 $72,393

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Top Skills for A Sales Trainer

  1. Product Knowledge
  2. Sales Training Program
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Delivered extensive product knowledge and motivated the buyer to purchase impulsively.
  • Developed and delivered sales training programs to sales representatives and management.
  • Lead all training activities of new sales employees including product information, competitive analysis, customer service excellence and financial responsibilities.
  • Developed and implemented online training programs to support new product launches for sales and account management organization.
  • Prepare all new hires on sales floor, attendance and compliance-related procedures while providing administrative and operational support to upper management.

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Top 10 Best States for Sales Trainers

  1. Rhode Island
  2. New Jersey
  3. Virginia
  4. Washington
  5. Connecticut
  6. Texas
  7. Delaware
  8. Massachusetts
  9. North Carolina
  10. Georgia
  • (34 jobs)
  • (296 jobs)
  • (432 jobs)
  • (235 jobs)
  • (107 jobs)
  • (959 jobs)
  • (27 jobs)
  • (293 jobs)
  • (350 jobs)
  • (415 jobs)

Top Sales Trainer Employers

Jobs From Top Sales Trainer Employers

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