Sales trainer demographics and statistics in the US
Sales trainer demographics research summary. Zippia estimates sales trainer demographics and statistics in the United States by using a database of 30 million profiles. Our sales trainer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales trainers after extensive research and analysis:
- There are over 11,095 sales trainers currently employed in the United States.
- 38.8% of all sales trainers are women, while 61.2% are men.
- The average sales trainer age is 47 years old.
- The most common ethnicity of sales trainers is White (72.6%), followed by Hispanic or Latino (14.4%), Asian (5.2%) and Black or African American (3.9%).
- Sales trainers are most in-demand in Atlanta, GA.
- Sacramento, CA pays an annual average wage of $91,070, the highest in the US.
- In 2022, women sales trainers earned 96% of what men earned.
- Utah is the best state for sales trainers to live.
- Sales trainers are 55% more likely to work at private companies in comparison to public companies.
On this page
Sales trainer demographics by:
Sales trainer gender statistics
38.8% of sales trainers are women and 61.2% of sales trainers are men.
- Male, 61.2%
- Female, 38.8%
Sales trainer gender ratio
| Gender | Percentages |
|---|---|
| Male | 61.2% |
| Female | 38.8% |
Sales trainer gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$73,988
Female income
$71,027
Sales trainer gender ratio over time
This data breaks down the percentage of men and women in sales trainer positions over time. Currently, 38.8% of sales trainers are female.
Sales trainer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 63.94% | 36.06% |
| 2011 | 64.00% | 36.00% |
| 2012 | 65.02% | 34.98% |
| 2013 | 63.96% | 36.04% |
| 2014 | 62.46% | 37.54% |
| 2015 | 62.36% | 37.64% |
| 2016 | 62.72% | 37.28% |
| 2017 | 62.81% | 37.19% |
| 2018 | 61.03% | 38.97% |
| 2019 | 61.93% | 38.07% |
| 2020 | 62.03% | 37.97% |
| 2021 | 61.25% | 38.75% |
Sales trainer related jobs gender ratio
We compared sales trainers with similar job titles to see how gender ratios vary. As you can see, commercial equipment and supplies sales representative and outside parts sales have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Avon Representative | 6% | 94% |
| Avon Sales Representative | 7% | 93% |
| Inside Sales Assistant | 20% | 80% |
| Sales Trainer | 61% | 39% |
| Factory Representative | 90% | 10% |
| Outside Parts Sales | 92% | 8% |
| Commercial Equipment And Supplies Sales Representative | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales trainer demographics by race
The most common ethnicity among sales trainers is White, which makes up 72.6% of all sales trainers. Comparatively, 14.4% of sales trainers are Hispanic or Latino and 5.2% of sales trainers are Asian.
- White, 72.6%
- Hispanic or Latino, 14.4%
- Asian, 5.2%
- Black or African American, 3.9%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.2%
Sales trainer race
| Sales trainer race | Percentages |
|---|---|
| White | 72.6% |
| Hispanic or Latino | 14.4% |
| Asian | 5.2% |
| Black or African American | 3.9% |
| Unknown | 3.7% |
| American Indian and Alaska Native | 0.2% |
Sales trainer race and ethnicity over time
See how sales trainer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales trainer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.48% | 3.94% | 4.31% | 11.67% |
| 2011 | 77.98% | 3.82% | 4.64% | 12.20% |
| 2012 | 78.04% | 3.73% | 4.62% | 12.09% |
| 2013 | 77.43% | 3.98% | 4.51% | 12.62% |
| 2014 | 76.53% | 4.16% | 4.59% | 13.10% |
| 2015 | 76.93% | 3.94% | 4.58% | 12.91% |
| 2016 | 76.45% | 3.67% | 4.65% | 13.51% |
| 2017 | 76.57% | 3.97% | 4.53% | 13.21% |
| 2018 | 76.24% | 3.85% | 4.64% | 13.49% |
| 2019 | 76.19% | 3.75% | 4.75% | 13.60% |
| 2020 | 74.57% | 3.86% | 4.65% | 13.42% |
| 2021 | 72.61% | 3.86% | 5.18% | 14.40% |
Sales trainer wage gap by race
According to our data, white sales trainers have the highest average salary compared to other ethnicities. Black or african american sales trainers have the lowest average salary at $70,211.
| Ethnicity | Salary |
|---|---|
| Unknown | $75,083 |
| White | $76,216 |
| Black or African American | $70,211 |
| Asian | $74,367 |
| Hispanic or Latino | $74,203 |
Average sales trainer age
See how the average age of sales trainers varies based on ethnicity and gender.
Male
Female
Sales trainer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 51.5 |
| Unknown | 46 | 39 |
| Asian | 44 | 48 |
| Hispanic or Latino | 44 | 44 |
| White | 50 | 47 |
| American Indian and Alaska Native | 41 |
Sales trainer age breakdown
The average age of sales trainers is 40+ years years old, representing 71% of the sales trainer population.
Sales trainer age breakdown
| Sales Trainer Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 22% |
| 20-30 years | 7% |
Sales trainer educational attainment
The most common degree for sales trainers is bachelor's degree, with 69% of sales trainers earning that degree. The second and third most common degree levels are associate degree degree at 13% and associate degree degree at 8%.
- Bachelor's, 69%
- Associate, 13%
- Master's, 8%
- High School Diploma, 6%
- Other Degrees, 4%
Sales trainers by degree level
| Sales trainer degree | Percentages |
|---|---|
| Bachelor's | 69% |
| Associate | 13% |
| Master's | 8% |
| High School Diploma | 6% |
| Other Degrees | 4% |
Sales trainer jobs you might like
Sales trainer wage gap by degree level
According to the data, sales trainers with a Master's degree earn more than those without, at $86,401 annually. With a Doctorate degree, sales trainers earn a median annual income of $84,068 compared to $80,268 for sales trainers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $86,401 |
| High School Diploma or Less | $66,588 |
| Bachelor's Degree | $80,268 |
| Doctorate Degree | $84,068 |
| Some College/ Associate Degree | $68,311 |
Sales trainer employment statistics
Most sales trainers work for a private in the retail industry.
Company size where sales trainers work
Below, you can see the size of companies where sales trainers work.
Sales trainer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 2% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 45% |
Sales trainer jobs by company type
Employees with the sales trainer job title have their preferences when it comes to working for a company. For instance, most sales trainers prefer to work at private companies over public companies.
Sales trainer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 43% |
| Private | 55% |
| Government | 1% |
Sales trainer jobs by industry
The most common industries for sales trainers are retail, technology and professional.
Sales trainer industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 18% |
| Retail | 11% |
| Professional | 8% |
| Technology | 8% |
| Manufacturing | 7% |
| Health Care | 7% |
| Pharmaceutical | 5% |
| Media | 5% |
| Telecommunication | 5% |
| Finance | 5% |
| Hospitality | 4% |
| Insurance | 4% |
| Internet | 2% |
| Transportation | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Education | 1% |
Sales trainer turnover and employment statistics
Sales trainer unemployment rate over time
The unemployment rate for sales trainers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales trainer unemployment rate by year
| Year | Sales trainer unemployment rate |
|---|---|
| 2010 | 6.75% |
| 2011 | 6.06% |
| 2012 | 4.91% |
| 2013 | 4.06% |
| 2014 | 3.30% |
| 2015 | 2.93% |
| 2016 | 2.45% |
| 2017 | 2.47% |
| 2018 | 2.23% |
| 2019 | 2.12% |
| 2020 | 3.95% |
| 2021 | 3.72% |
Average sales trainer tenure
The average sales trainer stays at their job for 1-2 years, based on the 6,118 sales trainers resumes in Zippia's database.
Sales trainer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 15% |
| 1-2 years | 42% |
| 3-4 years | 17% |
| 5-7 years | 13% |
| 8-10 years | 5% |
| 11+ years | 8% |
Sales trainer LGBT ratio compared to similar jobs
Review the percent of sales trainers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Trainer | 6.15% | - |
| Wedding Consultant | 7.00% | 5,835 |
| Brand Representative | 7.09% | 349,258 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Finance Service Representative | 7.29% | 220,519 |
| Counter Sales Person | 8.34% | 195,197 |
| Travel Agent | 12.49% | 34,166 |
Similar sales trainer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Wedding Consultant | 7.00% | 5,835 |
| Brand Representative | 7.09% | 349,258 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Finance Service Representative | 7.29% | 220,519 |
| Counter Sales Person | 8.34% | 195,197 |
| Travel Agent | 12.49% | 34,166 |
Foreign languages spoken by sales trainers
The most common foreign language among sales trainers is Spanish at 59.6%. The second-most popular foreign language spoken is French at 9.9% and German is the third-most popular at 5.8%.
- Spanish, 59.6%
- French, 9.9%
- German, 5.8%
- Portuguese, 3.5%
- Swedish, 2.3%
- Other, 18.9%
Sales trainer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 59.6% |
| French | 9.9% |
| German | 5.8% |
| Portuguese | 3.5% |
| Swedish | 2.3% |
| Other | 18.9% |
