How to hire a sales trainer

How to hire a sales trainer, step by step

Here's a step-by-step sales trainer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales trainer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales trainer
• Step 8: Go through the hiring process checklist

What does a sales trainer do?

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1. Identify your hiring needs

   Before you post your sales trainer job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a sales trainer for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a sales trainer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a sales trainer that fits the bill.

   This list presents sales trainer salaries for various positions.

   Type of Sales Trainer	Description	Hourly rate
   Sales Trainer	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$26-46
   Merchandiser, Sales	Merchandiser sales representatives are responsible for maintaining the flow of products and managing shelves in retail stores or similar establishments. They are also responsible for devising strategies and promotional plans to increase brand awareness and boost product sales... Show more	$11-19
   Outside Sales	An outside sales representative is responsible for generating the company's sales and revenues by offering goods and services to existing and potential clients, responding to the customers' inquiries and concerns about the products, and researching on possible leads. Outside sales representatives monitor the current industry trends to identify new business opportunities that would help the business adjust to market changes to achieve profitability goals... Show more	$26-50

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Lead Generation
   • Sales Professionals
   • Product Knowledge
   • Training Content
   • Sales Management
   • Sales Process
   • Marketing Campaigns
   • Work Ethic
   • Sales Presentations
   • Training Sessions
   • Business Development
   • Presentation
   • Training Materials

   Check all skills

   Responsibilities:

   • Manage LMS system content uploads, expiration of materials, permission access to learners for internal and external channels.
   • Design and facilitate sales training programs, including corresponding manuals, PowerPoint, and training implementation.
   • Top KPI performer Q4 2013 & Q2 2014 by exceeding metrics in sales, traffic, & guest service.
   • Administer an LMS for entire sales team.
   • Accompany various sales representatives on discovery meetings / presentation to procure and increase existing revenue.
   • Learned proficiency in CRM software and applications.

   More sales trainer duties

3. Make a budget

   Including a salary range in your sales trainer job description is a great way to entice the best and brightest candidates. A sales trainer salary can vary based on several factors:

   • Location. For example, sales trainers' average salary in west virginia is 42% less than in alaska.
   • Seniority. Entry-level sales trainers earn 42% less than senior-level sales trainers.
   • Certifications. A sales trainer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a sales trainer's salary.

   Average sales trainer salary

   $74,457yearly

   $35.80 hourly rate

   ---

   Entry-level sales trainer salary

   $56,000 yearly salary

   Updated January 19, 2026

   Average sales trainer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$91,070	$44
   2	Massachusetts	$87,874	$42
   3	Washington	$84,902	$41
   4	Utah	$84,706	$41
   5	Montana	$83,994	$40
   6	Minnesota	$83,372	$40
   7	North Dakota	$83,099	$40
   8	Colorado	$81,081	$39
   9	Wyoming	$80,571	$39
   10	New York	$79,046	$38
   11	Kansas	$79,000	$38
   12	Texas	$77,829	$37
   13	Indiana	$77,324	$37
   14	South Dakota	$77,314	$37
   15	Wisconsin	$76,498	$37
   16	Iowa	$76,011	$37
   17	Illinois	$75,797	$36
   18	Virginia	$75,456	$36
   19	Missouri	$75,211	$36
   20	Nebraska	$74,285	$36

   Average sales trainer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Pandora	$97,722	$46.98	1
   2	CareFirst BlueCross BlueShield	$91,724	$44.10	6
   3	Freshdesk	$89,406	$42.98
   4	Crunchbase	$88,456	$42.53
   5	AIG	$87,758	$42.19
   6	NetApp	$86,813	$41.74	13
   7	Expedia Group	$86,035	$41.36	5
   8	Infoblox	$85,636	$41.17
   9	Recorded Future	$85,265	$40.99
   10	Mazda	$84,509	$40.63	7
   11	Excellus BCBS	$83,421	$40.11
   12	Cigna	$83,357	$40.08	2
   13	Kaseya	$83,252	$40.02
   14	Unum	$83,011	$39.91	73
   15	Apex Services	$82,805	$39.81	14
   16	Constant Contact	$82,116	$39.48	5
   17	Family First Life	$81,883	$39.37
   18	Equifax	$81,502	$39.18
   19	MetroPlus	$81,272	$39.07
   20	SuperMedia	$80,304	$38.61	3

4. Writing a sales trainer job description

   A sales trainer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a sales trainer job description:

   Sales trainer job description example

   The Senior Sales Coach provides ongoing Training and Coaching to call center loan Officers in addition to mentoring Sales Coaches. The position is designed to help create an atmosphere of continuous performance development within the Call Center. The goal of the Senior Sales Coach is to help develop top loan officers through improving productivity and application quality.
   Customer Service Relationships:
   Assesses and diffuses problem situations and requires influencing others to reach consensus. Requires tact and diplomacy to handle difficult customer relationships. Explores alternatives and creative solutions to meeting the needs of customers. Work Complexity:
   Tasks are multiple and diverse with some interrelationship across processes. Work requires the direct application of a variety of procedures, policies and/or precedents. Work Environment:
   Work is normally performed in a typical interior work environment which does not subject the employee to any hazardous or unpleasant elements. Responsibilities: Essential Job Functions may include: Utilize interpersonal and presentation skills to coach/train Loan Officers. Execute the goal of increasing Loan Officer productivity and application quality. Collaborate with training department and sales managers to seamlessly integrate new Loan Officers to the Sales Floor. Act as a significant driving force while maximizing the opportunities within every situation by using positive reinforcement. Demonstrate a strong functional knowledge of all Call Center products and processes and performs with consistent accuracy. Use proven methods and techniques to achieve results within the expected deadlines. Perform a wide range of assignments with the ability to adapt to changing conditions. Develop training materials for coaching sessions and classroom presentations Apply sales knowledge to develop innovative scripts, process flows, and new sales techniques that will have a significant positive impact to the Call Center. Sets positive examples and assists with onboarding new Loan Officers. Acts as mentor for Sales Managers due to experience and longevity in industry. Other Related Duties:
   Performs other related duties as assigned. Supervisory Responsibilities:
   This position has no supervisory responsibilities. Qualifications: Education and/or Experience: At least 3-5 years Mortgage Sales Experience. Associate’s or bachelor’s degree from a college or university; and/or 4+ years related experience and/or training; or equivalent combination of education and experience. Self-starter, goal-oriented professional who is focused on providing the highest level of customer service. Ability to obtain state mortgage originator licenses through process of completing necessary educational requirements and passing the state mandated tests. Proven ability to handle multiple projects while utilizing attention to detail. Flexibility with daily operations and initiatives. Ability to develop knowledge of the mortgage industry, products, lending practices, and regulatory guidelines. Strong negotiation, time management, and organization skills. Excellent verbal and written communication skills. Computer skills with ability to learn loan origination system and automated underwriting systems.
   Language Skills:
   Ability to read and interpret documents such as policy and procedure manuals, safety rules, operating and maintenance instructions. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization. Mathematical Skills:
   Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages. Reasoning Ability:
   Ability to solve practical problems and solve a variety of concrete variables in situations where only limited standardizations exists. Ability to intemperate a variety of instructions furnished in written, oral, diagram, or schedule form.
   
   About Company
   At Movement, we exist to love and value people. We are disrupting the mortgage industry by lending with integrity, building outstanding corporate culture, and investing in our communities. On any given day, you might find a processor volunteering for a local charity or an underwriter winning the corn-hole tournament at the office. You'll also find that we're the seventh largest mortgage lender in the country.
   So why Movement? Competitive pay Medical, dental, and life insurance Company matched 401K Excellent career growth opportunity Fun, team-focused working environment Employee driving community outreach program

   Copy this example

   

5. Post your job

   To find the right sales trainer for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with sales trainers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit sales trainers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find sales trainer candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit sales trainers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales trainer

   Once you've decided on a perfect sales trainer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new sales trainer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a sales trainer?