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The average salary for a Sales Trainer is $74,457 annually, with hourly wages averaging around $36. Factors influencing these figures include experience, geographic location, and the specific industry in which the trainer works. For instance, trainers in tech or finance sectors typically command higher salaries compared to those in retail.
Entry-level positions often start lower, while seasoned professionals with extensive experience can earn significantly more. In areas with a high demand for skilled sales trainers, like major metropolitan regions, salaries may rise accordingly.
Sales trainers in states such as California and New York tend to earn more than their counterparts in less populated areas. Understanding these regional differences is essential for job seekers looking to maximize their earning potential.
Sales trainers can explore various industries, enhancing their skills and increasing their marketability. Positions in corporate training, educational institutions, and private consulting firms often offer diverse opportunities for growth. This evolving field is crucial for businesses aiming to boost their sales performance and overall success.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level sales trainer | $59,600 | $28.63 |
| Mid-level sales trainer | $76,700 | $36.89 |
| Senior-level sales trainer | $123,000 | $58.92 |
The average sales trainer salary in Alaska, California, and Massachusetts are the highest in the U.S. The lowest average sales trainer salary states are Ohio, Alabama, and Hawaii.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Utah | $84,900 | $40.82 |
| 2 | Rhode Island | $84,453 | $40.60 |
| 3 | Montana | $86,065 | $41.38 |
| 4 | Massachusetts | $87,904 | $42.26 |
| 5 | Pennsylvania | $80,254 | $38.58 |
| 6 | California | $88,458 | $42.53 |
| 7 | Kentucky | $79,958 | $38.44 |
| 8 | Idaho | $81,574 | $39.22 |
| 9 | Connecticut | $81,003 | $38.94 |
| 10 | Minnesota | $83,366 | $40.08 |
| 11 | North Dakota | $83,200 | $40.00 |
| 12 | Kansas | $78,958 | $37.96 |
| 13 | Wyoming | $81,656 | $39.26 |
| 14 | Alaska | $89,388 | $42.98 |
| 15 | Washington | $84,622 | $40.68 |
| 16 | Indiana | $77,426 | $37.22 |
| 17 | New York | $79,102 | $38.03 |
| 18 | Michigan | $78,636 | $37.81 |
| 19 | Iowa | $76,191 | $36.63 |
| 20 | New Jersey | $75,955 | $36.52 |
| 21 | Wisconsin | $76,718 | $36.88 |
| 22 | Maine | $78,826 | $37.90 |
| 23 | Illinois | $75,679 | $36.38 |
| 24 | Vermont | $76,353 | $36.71 |
| 25 | Colorado | $81,094 | $38.99 |
| 26 | Texas | $77,060 | $37.05 |
| 27 | South Dakota | $77,536 | $37.28 |
| 28 | Missouri | $75,147 | $36.13 |
| 29 | Nebraska | $74,267 | $35.71 |
| 30 | New Hampshire | $75,487 | $36.29 |
| 31 | Arkansas | $71,475 | $34.36 |
| 32 | District of Columbia | $79,015 | $37.99 |
| 33 | Virginia | $75,594 | $36.34 |
| 34 | Georgia | $73,226 | $35.20 |
| 35 | Nevada | $70,478 | $33.88 |
| 36 | Florida | $63,482 | $30.52 |
| 37 | Maryland | $66,763 | $32.10 |
| 38 | North Carolina | $65,956 | $31.71 |
| 39 | Ohio | $62,525 | $30.06 |
| 40 | Oregon | $70,928 | $34.10 |
| 41 | Arizona | $66,391 | $31.92 |
| 42 | Louisiana | $66,453 | $31.95 |
| 43 | Oklahoma | $69,895 | $33.60 |
| 44 | New Mexico | $70,512 | $33.90 |
| 45 | Delaware | $63,012 | $30.29 |
| 46 | South Carolina | $66,186 | $31.82 |
| 47 | Alabama | $60,245 | $28.96 |
| 48 | Tennessee | $54,764 | $26.33 |
| 49 | Mississippi | $54,432 | $26.17 |
| 50 | Hawaii | $58,668 | $28.21 |
| 51 | West Virginia | $51,983 | $24.99 |
The highest-paying cities for sales trainers are Sacramento, CA, Boston, MA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Sacramento, CA | $91,070 | $43.78 |
| 2 | Boston, MA | $87,874 | $42.25 |
| 3 | Seattle, WA | $84,902 | $40.82 |
| 4 | Salt Lake City, UT | $84,706 | $40.72 |
| 5 | Billings, MT | $83,994 | $40.38 |
| 6 | Minneapolis, MN | $83,372 | $40.08 |
| 7 | Bismarck, ND | $83,099 | $39.95 |
| 8 | Denver, CO | $81,081 | $38.98 |
| 9 | Cheyenne, WY | $80,571 | $38.74 |
| 10 | New York, NY | $79,046 | $38.00 |
| 11 | Topeka, KS | $79,000 | $37.98 |
| 12 | San Antonio, TX | $77,829 | $37.42 |
| 13 | Indianapolis, IN | $77,324 | $37.17 |
| 14 | Sioux Falls, SD | $77,314 | $37.17 |
| 15 | Madison, WI | $76,498 | $36.78 |
| 16 | Des Moines, IA | $76,011 | $36.54 |
| 17 | Chicago, IL | $75,797 | $36.44 |
| 18 | Richmond, VA | $75,456 | $36.28 |
| 19 | Kansas City, MO | $75,211 | $36.16 |
| 20 | Omaha, NE | $74,285 | $35.71 |
A sales trainer's salary ranges from $56,000 a year at the 10th percentile to $97,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $97,000 | $8,083 | $47 |
| 75th Percentile | $85,000 | $7,083 | $41 |
| Average | $74,457 | $6,205 | $36 |
| 25th Percentile | $64,000 | $5,333 | $31 |
| 10th Percentile | $56,000 | $4,667 | $27 |
The highest paying types of sales trainers are outside sales, outside sales consultant, and sales professional.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Merchandiser, Sales | $31,662 | $2,639 | $15.22 | 248,317 |
| Outside Sales | $77,292 | $6,441 | $37.16 | 333,400 |
| Outside Sales Consultant | $76,601 | $6,383 | $36.83 | 230,853 |
| Sales Development Representative | $51,504 | $4,292 | $24.76 | 199,588 |
| District Sales Representative | $52,283 | $4,357 | $25.14 | 229,754 |
| Outside Sales Representative | $60,443 | $5,037 | $29.06 | 218,034 |
Top companies hiring sales trainers now:
Sales trainer salaries at Pandora and CareFirst BlueCross BlueShield are the highest-paying according to our most recent salary estimates. In addition, the average sales trainer salary at companies like Freshdesk and Crunchbase are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pandora | $97,722 | $46.98 |
| 2 | CareFirst BlueCross BlueShield | $91,724 | $44.10 |
| 3 | Freshdesk | $89,406 | $42.98 |
| 4 | Crunchbase | $88,456 | $42.53 |
| 5 | AIG | $87,758 | $42.19 |
| 6 | NetApp | $86,813 | $41.74 |
| 7 | Expedia Group | $86,035 | $41.36 |
| 8 | Infoblox | $85,636 | $41.17 |
| 9 | Recorded Future | $85,265 | $40.99 |
| 10 | Mazda | $84,509 | $40.63 |
| 11 | Excellus BCBS | $83,421 | $40.11 |
| 12 | Cigna | $83,357 | $40.08 |
| 13 | Kaseya | $83,252 | $40.02 |
| 14 | Unum | $83,011 | $39.91 |
| 15 | Apex Services | $82,805 | $39.81 |
| 16 | Constant Contact | $82,116 | $39.48 |
| 17 | Family First Life | $81,883 | $39.37 |
| 18 | Equifax | $81,502 | $39.18 |
| 19 | MetroPlus | $81,272 | $39.07 |
| 20 | SuperMedia | $80,304 | $38.61 |
The average sales trainer salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pharmaceutical | $86,155 | $41.42 |
| 2 | Technology | $80,148 | $38.53 |
| 3 | Health Care | $73,066 | $35.13 |
| 4 | Manufacturing | $69,511 | $33.42 |
| 5 | Hospitality | $61,152 | $29.40 |
| 6 | Retail | $53,584 | $25.76 |
The average sales trainer salary has risen by $10,232 over the last ten years. In 2014, the average sales trainer earned $64,225 annually, but today, they earn $74,457 a year. That works out to a 9% change in pay for sales trainers over the last decade.
Compare sales trainer salaries for cities or states with the national average over time.
Compare sales trainer salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $74,500 | $35.80 | +3.4% |
| 2024 | $71,900 | $34.56 | +2.4% |
| 2023 | $70,200 | $33.74 | +2.6% |
| 2022 | $68,300 | $32.86 | -0.3% |
| 2021 | $68,500 | $32.95 | +2.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The Coca-Cola Company | Route Sales Trainer | Rapid City, SD | 06/30/2025 | $70,000 |
| Travel + Leisure Co | Title: Sales Trainer | San Diego, CA | 06/27/2025 | $70,000 |
| Wyndham | Sales Trainer | San Diego, CA | 06/27/2025 | $70,000 |
| Bimbo Canada | Route Sales Trainer | Temple, TX | 06/26/2025 | $53,000 |
| Earthcam | Sales Trainer | Upper Saddle River, NJ | 06/25/2025 | $75,000 |
| Lytegen | Sales Trainer | Sacramento, CA | 06/25/2025 | $52,175 |
| TSYS | Payroll Sales Trainer | Oklahoma City, OK | 06/20/2025 | $60,000 |
| Fastbridge Fiber | Sales Trainer | Wyomissing, PA | 06/19/2025 | $60,000 |
| Abbott | Area Sales Trainer-Neuromodulation | Park City, IL | 06/17/2025 | $97,300 |
| Heartland Payment Systems | Payroll Sales Trainer | Oklahoma City, OK | 06/17/2025 | $60,000 |
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