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Sales trainer skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

Director Dave Payne M.S.

Below we've compiled a list of the most critical sales trainer skills. We ranked the top skills for sales trainers based on the percentage of resumes they appeared on. For example, 19.8% of sales trainer resumes contained customer service as a skill. Continue reading to find out what skills a sales trainer needs to be successful in the workplace.

15 sales trainer skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales trainers use customer service:

Empowered customer service representatives to obtain a competitive edge, increase corporate revenue and build lifelong relationships with their new customers.
Lead all training activities of new sales employees including product information, competitive analysis, customer service excellence and financial responsibilities.

2. Lead Generation

Here's how sales trainers use lead generation:

Implemented and coordinated the training process and procedures for all new Territory Sales Managers and Lead Generation personnel
Handled advertising and lead generation.

3. Sales Professionals

Here's how sales trainers use sales professionals:

Traveled extensively nationwide in Germany to conduct professional hiring and training courses and promote key business and sales professionals.
Conducted field visits with Sales Professionals in the Metropolitan Philadelphia Area and provided follow-up coaching to District Managers.

4. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales trainers use product knowledge:

Facilitated quarterly evaluations of Sales and Account Development Representatives' product knowledge, sales presentation skills and order process procedures.
Trained and developed new and tenured representatives in product knowledge, selling skills, medical study presentation and territory operations

5. Training Content

Here's how sales trainers use training content:

Collaborated closely with Regional and Corporate Directors for retail sales development and training content for Target Corporation in electronics department.
Managed relationships with sales and marketing executives to ensure adequate training content.

6. Sales Management

Here's how sales trainers use sales management:

Facilitated sales and coaching courses targeting sales and sales management, creating powerful educational experience and consistent global sales language.
Designed curriculum and conducts needs assessments while working closely with management and sales management according to business needs.

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7. Sales Process

Here's how sales trainers use sales process:

Prepared new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
Developed training materials and consultative sales processes to impact sales performance and improve productivity using adult learning principles.

8. Marketing Campaigns

Here's how sales trainers use marketing campaigns:

Implemented marketing campaigns from strategic conception through development, execution, and measurement in collaboration of management and internal/external resources.
Provided leadership and direction to marketing associates to guide the truthfulness of marketing campaigns and ensure compliance of agency guidelines.

9. Work Ethic

Here's how sales trainers use work ethic:

Maintain a highly disciplined work ethic
Offered several management positions on basis of work ethic, sales production and positive team-player relationship with co-workers.

10. Sales Presentations

Here's how sales trainers use sales presentations:

Developed relationships with potential customers by giving sales presentations and leading property tours.
Delivered sales presentations and consultative selling techniques to increase club memberships.

11. Training Sessions

Here's how sales trainers use training sessions:

Develop individual results by maintaining policy and procedure resources; providing coaching; conducting training sessions; developing outcome improvement resources.
Facilitated, managed and presented training sessions and procedures on underwriting applications, customer experience and selling techniques.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales trainers use business development:

Worked closely with Director of Business Development to assess and analyze performance gaps and jobs/task/needs analysis.
Identified developmental needs of distributors, traveling on-site to conduct specific business developmental training.

13. Presentation

Here's how sales trainers use presentation:

Accompanied various sales representatives on discovery meetings / presentation to procure and increase existing revenue.
Facilitated learning of powerful verbal communication and presentation skills while satisfying a demanding clientele.

14. Training Materials

Here's how sales trainers use training materials:

Developed and delivered curriculum, training materials and interactive adult learning workshops, activities and presentations.
Provided subject matter expertise in developing training materials for Health Outreach Specialists and coordinators.

15. PowerPoint

Here's how sales trainers use powerpoint:

Review training curriculum and design and/or develop Word training modules, PowerPoint presentations and associated knowledge check materials
Designed and facilitated sales training programs, including corresponding manuals, PowerPoint, and training implementation.

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What skills help Sales Trainers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales trainer resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What sales trainer skills would you recommend for someone trying to advance their career?

Director Dave Payne M.S.

Associate Professor of Practice / Sales, University of Akron

Skills and competence are king! Sales professionals are paid a commission and bonus based on "sales performance" results...this will continue to drive top sales reps and managers to earn some of the highest incomes in the country. I am very proud to share that U Akron sales graduates have had a nearly 100% job placement rate for over a decade, with some of the highest starting incomes in the state of Ohio. This is directly tied to the gracious support of the 30 Fisher Institute for Professional Selling corporate partners which hire them every semester.

What type of skills will young sales trainers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a sales trainer stand out to employers?

Dr. Daryl Green

Associate Professor of Business, Oklahoma Baptist University

According to a 2013 Gallup poll, more than one-third of business leaders doubt that higher education institutions in the U.S. are graduating students who meet their particular businesses' needs. In fact, the study showed that there is a disconnection between what business leaders need and what higher education is producing. The National Association of Colleges and Employers (NACE) has identified eight competencies associated with career readiness. These skills include career management, communication, critical thinking, cultural intelligence, digital literacy, leadership, professionalism, and teamwork. Sadly, most students are not aware of employers' expectations of career readiness competencies.

What soft skills should all sales trainers possess?

Jeffrey Gonzalez

Assistant Professor of English, Montclair State University

Students need to be able to write well; they need to listen well; they need to learn audiences quickly; they need to acknowledge that they're entering into conversations with grace, rather than running in full speed; they need to understand cultural and identity differences; they need to understand the digital environment has a contrary balance of speed (content production; viral reactions) and permanence (your data trail).

What hard/technical skills are most important for sales trainers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

Do you want to know more?

List of sales trainer skills to add to your resume

The most important skills for a sales trainer resume and required skills for a sales trainer to have include:

Customer Service
Lead Generation
Sales Professionals
Product Knowledge
Training Content
Sales Management
Sales Process
Marketing Campaigns
Work Ethic
Sales Presentations
Training Sessions
Business Development
Presentation
Training Materials
PowerPoint
Sales

Product Training
Training Curriculum
HR
CRM
Led Training
Blended Learning
Sales People
Sales Techniques
LMS
Sales Training
Training Classes
Sales Performance
Territory Management
Hire Training
Lead Management
Sales Floor

Training Modules
Sales Support
Training Courses
ELearning
Sales Strategies
Direct Sales
Real Estate
Management Training
Enterprise Sales
Windows
Various Training
Business Sales
Sales Results
Trade Shows

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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