What does a sales trainer do?
As a sales trainer, you will perform various duties and responsibilities for an organization. Your job will typically include conducting orientation for new sales representatives, determining and organizing training, creating traditional and digital educational materials such as case studies and videos. You are responsible for coordinating sessions for individual and team performance and the monitoring of sales objectives. This role also requires you to gather feedback about training courses from managers and trainees and accomplish organization mission and sales training.
Sales trainer responsibilities
Here are examples of responsibilities from real sales trainer resumes:
- Manage LMS system content uploads, expiration of materials, permission access to learners for internal and external channels.
- Design and facilitate sales training programs, including corresponding manuals, PowerPoint, and training implementation.
- Top KPI performer Q4 2013 & Q2 2014 by exceeding metrics in sales, traffic, & guest service.
- Administer an LMS for entire sales team.
- Accompany various sales representatives on discovery meetings / presentation to procure and increase existing revenue.
- Learned proficiency in CRM software and applications.
- Captain of several national POA and sales leadership meetings.
- Excele in upselling of product due to expertise in product offerings.
- Serve on POA development and planning committees to define goals and strategies for increasing sales.
- Train all aspects of daily operations from CRM system, time management to small package processing.
- Utilize the ADDIE model to develop and facilitate classroom training and eLearning to new/existing sales representatives.
- Collaborate with uppermanagement to prepare market research, capitalize upon emerging trends, establish and monitor KPI's.
- Develop handouts/desk drops for reference material with PowerPoint.
- Facilitate learning of powerful verbal communication and presentation skills while satisfying a demanding clientele.
- Promote cardiovascular and metabolic products for diabetes, hyperlipidemia, hypertension, and antibiotics.
Sales trainer skills and personality traits
We calculated that 20% of Sales Trainers are proficient in Customer Service, Lead Generation, and Sales Professionals. They’re also known for soft skills such as Creativity, Instructional skills, and Analytical skills.
We break down the percentage of Sales Trainers that have these skills listed on their resume here:
- Customer Service, 20%
Empowered customer service representatives to obtain a competitive edge, increase corporate revenue and build lifelong relationships with their new customers.
- Lead Generation, 4%
Implemented and coordinated the training process and procedures for all new Territory Sales Managers and Lead Generation personnel
- Sales Professionals, 4%
Traveled extensively nationwide in Germany to conduct professional hiring and training courses and promote key business and sales professionals.
- Product Knowledge, 4%
Facilitated quarterly evaluations of Sales and Account Development Representatives' product knowledge, sales presentation skills and order process procedures.
- Training Content, 3%
Collaborated closely with Regional and Corporate Directors for retail sales development and training content for Target Corporation in electronics department.
- Sales Management, 3%
Facilitated sales and coaching courses targeting sales and sales management, creating powerful educational experience and consistent global sales language.
Common skills that a sales trainer uses to do their job include "customer service," "lead generation," and "sales professionals." You can find details on the most important sales trainer responsibilities below.
Customer-service skills. Another skill commonly found on sales trainer job descriptions is "customer-service skills." It can come up quite often in sales trainer duties, since "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Here's an example from a resume of how this skill fits into day-to-day sales trainer responsibilities: "conducted training for direct and indirect sales channels, assisting in the increase of sales, generating growth and customer satisfaction. "
The three companies that hire the most sales trainers are:
- Sherwin-Williams289 sales trainers jobs
- Uline188 sales trainers jobs
- Apria Healthcare53 sales trainers jobs
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Compare different sales trainers
Sales trainer vs. Merchandiser, sales
Merchandiser sales representatives are responsible for maintaining the flow of products and managing shelves in retail stores or similar establishments. They are also responsible for devising strategies and promotional plans to increase brand awareness and boost product sales. Aside from this, they must remain updated with the latest marketing trends, monitor sales, and set the budget while maintaining inventory. Moreover, it is vital to reach out to customers and build rapport, all while implementing the policies and regulations of the company.
While similarities exist, there are also some differences between sales trainers and merchandiser, sales. For instance, sales trainer responsibilities require skills such as "lead generation," "sales professionals," "training content," and "sales management." Whereas a merchandiser, sales is skilled in "excellent planning," "wine," "pallet jack," and "product displays." This is part of what separates the two careers.
Merchandisers, sales really shine in the education industry with an average salary of $39,538. Comparatively, sales trainers tend to make the most money in the pharmaceutical industry with an average salary of $86,155.merchandisers, sales tend to reach lower levels of education than sales trainers. In fact, merchandisers, sales are 5.3% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Sales trainer vs. Outside sales
An outside sales representative is responsible for generating the company's sales and revenues by offering goods and services to existing and potential clients, responding to the customers' inquiries and concerns about the products, and researching on possible leads. Outside sales representatives monitor the current industry trends to identify new business opportunities that would help the business adjust to market changes to achieve profitability goals. An outside sales representative must have excellent communication and customer service skills, immediately resolving complaints and assisting on marketing promotions to gain sales prospects.
In addition to the difference in salary, there are some other key differences worth noting. For example, sales trainer responsibilities are more likely to require skills like "lead generation," "sales professionals," "training content," and "marketing campaigns." Meanwhile, an outside sales has duties that require skills in areas such as "first hand," "ongoing support," "flyers," and "strong work ethic." These differences highlight just how different the day-to-day in each role looks.
On average, outside sales earn a higher salary than sales trainers. Some industries support higher salaries in each profession. Interestingly enough, outside sales earn the most pay in the manufacturing industry with an average salary of $83,118. Whereas sales trainers have higher pay in the pharmaceutical industry, with an average salary of $86,155.Average education levels between the two professions vary. Outside sales tend to reach similar levels of education than sales trainers. In fact, they're 4.3% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.Sales trainer vs. Business sales associate
A business sales associate's primary goal is to secure sales and reach sales targets. To make this possible, a business sales associate conducts market research and analyses to identify new business and client opportunities, generates leads, and develops sales strategies. They usually reach out to potential clients or representatives through calls or correspondence, arrange appointments, discuss product or service specifications, organize payment plans, and negotiate contracts, building positive business relationships along the way. Moreover, they produce progress reports and coordinate with managers regularly.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from sales trainer resumes include skills like "lead generation," "sales professionals," "training content," and "sales management," whereas a business sales associate is more likely to list skills in "customer satisfaction," "customer support," "account management," and "inbound calls. "
When it comes to education, business sales associates tend to earn similar degree levels compared to sales trainers. In fact, they're 1.5% less likely to earn a Master's Degree, and 0.0% less likely to graduate with a Doctoral Degree.Sales trainer vs. Outside sales consultant
An outside sales consultant is responsible for conducting sales for both prospective and existing customers. Your duties may vary, but common tasks include traveling to meet potential and existing customers, organizing meetings with customers regularly, and educating customers on the benefits of products and services. As an outside sales representative, you are responsible for monitoring the new products, market conditions and competitors, and assisting in building the brand with the help of the marketing department.
Types of sales trainer
Updated January 8, 2025
