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What is a sales vice president and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Bill Thorne
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A sales vice president oversees a company's sales strategy and sales team. They work to increase revenue and profitability by developing sales plans, building relationships with customers, and analyzing market trends. They also collaborate with marketing and finance departments to align their efforts with the company’s goals. Sales vice presidents hire, train, and manage sales staff, setting performance goals, and monitoring progress. They have leadership skills, business acumen, and an understanding of sales processes.

What general advice would you give to a sales vice president?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreSales Vice PresidentUS Average
Salary
8.7

Avg. Salary $143,523

Avg. Salary $59,228

Stability level
6.4

Growth rate 5%

Growth rate 0.3%

Diversity
2.7
Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 15.22%

male 84.78%

Age - 46
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46
Stress level
6.4

Stress level is manageable

7.1 - high

Complexity level
8.7

Complexity level is advanced

7 - challenging

Work life balance
4.4

Work life balance is poor

6.4 - fair

What are the pros and cons of being a sales vice president?

Pros

  • High earning potential

  • Opportunities for advancement

  • Exposure to high-profile clients and projects

  • Opportunity to travel

  • Work with a diverse team

Cons

  • Long hours and demanding work schedule

  • High levels of stress

  • Difficult to maintain a work-life balance

  • Large amount of travel can be exhausting

  • Potential for burnout or high turnover rate in the position

Sales vice president career paths

Key steps to become a sales vice president

  1. Explore sales vice president education requirements

    Most common sales vice president degrees

    Bachelor's

    79.2 %

    Master's

    10.8 %

    Associate

    6.5 %
  2. Start to develop specific sales vice president skills

    SkillsPercentages
    Sales Process6.03%
    Healthcare5.83%
    Customer Service5.77%
    Sales Management5.19%
    CRM5.19%
  3. Complete relevant sales vice president training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales vice presidents learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales vice president based on U.S. Bureau of Labor Statistics data and data from real sales vice president resumes.
  4. Research sales vice president duties and responsibilities

    • Set targets, monitor, review and initiate action plans to achieve target KPI's.
    • Manage SaaS product and development teams to deliver new products and execute against quarterly and annual release schedules.
    • Lead development and rebranding efforts for master and sub brands for multiple outlets, business units and operating departments.
    • Manage cross-selling opportunities between all business segments.
  5. Get sales vice president experience

    Generally, it takes 6-8 years to become a sales vice president. The most common roles before becoming a sales vice president include director of sales, regional sales manager team lead and sales manager.
  6. Prepare your sales vice president resume

    When your background is strong enough, you can start writing your sales vice president resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales vice president resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable sales vice president resume templates

    Build a professional sales vice president resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales vice president resume.
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    Sales Vice President Resume
  7. Apply for sales vice president jobs

    Now it's time to start searching for a sales vice president job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first sales vice president job

Zippi

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Average sales vice president salary

The average sales vice president salary in the United States is $143,523 per year or $69 per hour. Sales vice president salaries range between $91,000 and $225,000 per year.

Average sales vice president salary
$143,523 Yearly
$69.00 hourly

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How do sales vice presidents rate their job?

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Sales vice president reviews

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A zippia user wrote a review on Apr 2020
Pros

Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.

Cons

Not enough time in each day to get everything accomplished.


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A zippia user wrote a review on Jan 2020
Pros

Coming in contact with people, motivating staff, making the numbers, profitability for everyone

Cons

I like everything


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A zippia user wrote a review on Dec 2019
Pros

I worked professionally in 7 countries. I speak fluently 4 languages and speak well another 4. Moreover, I love Sales.

Cons

Politics, toxic work environment, having to work with real sob.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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