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Sales vice president vs vice president & general manager

The differences between sales vice presidents and vice president & general managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales vice president, becoming a vice president & general manager takes usually requires 4-6 years. Additionally, a vice president & general manager has an average salary of $172,487, which is higher than the $143,523 average annual salary of a sales vice president.

The top three skills for a sales vice president include sales process, healthcare and customer service. The most important skills for a vice president & general manager are customer service, R, and revenue growth.

Sales vice president vs vice president & general manager overview

Sales Vice PresidentVice President & General Manager
Yearly salary$143,523$172,487
Hourly rate$69.00$82.93
Growth rate5%6%
Number of jobs108,467252,313
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age4644
Years of experience86

What does a sales vice president do?

Sales vice presidents are top-level executives at a sales, retail, or marketing corporation. Primarily these executives are tasked to direct and lead a sales department or team within the organization. Their objective is to meet or even exceed the sales or marketing standards set for a successful business operation. They manage brands, deploy sales, and distribute the channels of the company. Also, they oversee the internal operations of the organization to establish customer relationships.

What does a vice president & general manager do?

A vice president and general manager's role is to implement policies and regulations while overseeing the business operations. Typically, it is their primary responsibility to devise training programs that would produce more efficient workforce members, create new strategies to boost sales and customer satisfaction, and participate in budget and goals creation. They mainly report to high-ranking officials such as the president and board members. Furthermore, a vice president and general manager may perform clerical tasks such as preparing progress reports and presentations, managing schedules, and responding to correspondence.

Sales vice president vs vice president & general manager salary

Sales vice presidents and vice president & general managers have different pay scales, as shown below.

Sales Vice PresidentVice President & General Manager
Average salary$143,523$172,487
Salary rangeBetween $91,000 And $225,000Between $108,000 And $273,000
Highest paying CityFrankfort, KYSan Francisco, CA
Highest paying stateMaineMassachusetts
Best paying companyAppleGoogle
Best paying industryFinanceMedia

Differences between sales vice president and vice president & general manager education

There are a few differences between a sales vice president and a vice president & general manager in terms of educational background:

Sales Vice PresidentVice President & General Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Sales vice president vs vice president & general manager demographics

Here are the differences between sales vice presidents' and vice president & general managers' demographics:

Sales Vice PresidentVice President & General Manager
Average age4644
Gender ratioMale, 84.8% Female, 15.2%Male, 89.1% Female, 10.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 14.9% Asian, 6.3% White, 67.9% American Indian and Alaska Native, 0.5%
LGBT Percentage7%10%

Differences between sales vice president and vice president & general manager duties and responsibilities

Sales vice president example responsibilities.

  • Set targets, monitor, review and initiate action plans to achieve target KPI's.
  • Manage SaaS product and development teams to deliver new products and execute against quarterly and annual release schedules.
  • Lead development and rebranding efforts for master and sub brands for multiple outlets, business units and operating departments.
  • Manage cross-selling opportunities between all business segments.
  • Manage RFP process that effectively earn numerous business revenue opportunities.
  • Establish and manage strategic OEM relationships and implement additional programs to drive sales success.
  • Show more

Vice president & general manager example responsibilities.

  • Process and manage A/P, A/R, and payroll.
  • Purchase and implement QuickBooks, manage accounts payable and receivable.
  • Manage crude oil operations and traders in Singapore, Tokyo, London and Dallas.
  • Manage front of house staff to ensure proper service to dining guests, POS maintenance.
  • Implement and achieve ISO 9001certification through management of cross - functional teams for all reporting business units.
  • Manage marketing efforts between company and key OEM partners on component branding, channel and product strategy, and business terms.
  • Show more

Sales vice president vs vice president & general manager skills

Common sales vice president skills
  • Sales Process, 6%
  • Healthcare, 6%
  • Customer Service, 6%
  • Sales Management, 5%
  • CRM, 5%
  • Sales Strategy, 5%
Common vice president & general manager skills
  • Customer Service, 12%
  • R, 7%
  • Revenue Growth, 7%
  • Product Development, 7%
  • Financial Performance, 6%
  • Business Strategy, 6%

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