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Samsonite company history timeline

1912

The brothers incorporated in 1912 and, having outgrown their downtown room, moved to larger offices.

His brother, Maurice, joined him in 1912, and together they traveled throughout the region in an effort to drum up sales and keep the business going.

1916

In 1916, in fact, the Shwayders took a picture that would become an advertising coup.

1917

By 1917 they were selling $76,000 worth of luggage annually throughout the western United States.

1918

The caption read, "Strong Enough to Stand On." The Shwayer brothers' luggage was first marketed nationally in 1918.

1918: Company introduces its first nationally advertised suitcase.

1923

Shwayder brothers Ben and Mark also jumped on board in 1923; eventually, Mark worked on sales, Maurice and Ben focused on manufacturing, and Sol became the company’s attorney.

1924

Boosted by the success of that and other products, Shwayder Trunk revenues rocketed to $300,000 by 1924.

1931

To reflect the diversification, the brothers changed the name of their company in 1931 to Shwayder Brothers, Inc.

1941

Our core brand, Samsonite, is one of the most well-known travel luggage brands in the world and has been central to the growth and success of our business since it was first introduced in 1941.

1943

The first mention of kryptonite was in 1943.

1946

Annual sales climbed to $7 million in 1946.

1948

By 1948, sales had shot up to $13 million.

1949

The company even opened a second furniture plant in Pennsylvania in 1949.

1956

Also in 1956, Shwayder Brothers expanded out of the United States with a separate Canadian subsidiary and an export sales department focused on Europe.

1956: Revolutionary Ultralite luggage line introduced.

1960

Interestingly, the company introduced LEGO by Samsonite in 1960.

1966

The company finally changed its name to Samsonite in 1966.

1970

Loved by all, Samsonite then introduced travel luggage for the 1970’s hard-working industrialist.

1972

Lagging performance of the toy division, however, caused the company to jettison the operation in 1972 and focus on furniture and luggage.

1973

1973: Company is purchased by Beatrice Foods Co.

The Shwayder family sold the company to Beatrice Foods in 1973.

1977

Founded in 1977, Gregory is a pioneer in its field, well-known for setting performance standards in terms of the innovative design, ergonomics, high quality and durability of its products.

1983

In 1983, Beatrice brought in British-born Malcom Candlish to whip the company into shape.

1986

Samsonite operated with relative independence within Beatrice until 1986, when the company was sold to Kohlberg Kravis Roberts.

1989

By 1989, in fact, Samsonite was generating an estimated $430 million in sales worldwide, and Candlish was still working to cut costs and bring out more new products.

1992

Samsonite's revenues leapt up into the $500 million range in 1992 from the sale of approximately ten million pieces of luggage worldwide.

1993

In 1993, Astrum purchased American Tourister luggage, complementing Samsonite.

1994

Samsonite posted record sales in 1994 of $634 million, about $72 million of which was profit.

1995

Announces Spin-Off,” PR Newswire, posted April 24, 1995, http://www.prnewswire.com/.

Announces Spin-Off,” PR Newswire, April 24, 1995.

In 1995, Astrum split, and an independent Samsonite (now including American Tourister) was once again headquartered in Denver.

1997

While company revenues climbed to $741 million in 1997, this mainly resulted from the cost-cutting measures, and investors became frustrated with unimpressive growth in the United States; building sales proved to be far more difficult than cutting costs.

1999

In 1999, Samsonite reported a net loss of $88.8 million on revenue of $697.4 million.

2000

A hefty 55 percent increase in Asian sales helped fuel the company's revenues, which by fiscal year 2000 reached $767.7 million.

2001

Officers: Luc Van Nevel, Pres. and CEO, 55, 2001 base salary $382,041; Richard H. Wiley, CFO, Treas., and Sec., 45, 2001 base salary $275,000; Thomas R. Sandler, Pres.

With over half of its 2001 revenue of $783.9 million generated outside the United States, Samsonite products were available in more than 100 countries and 200 company-owned stores.

2002

As of early 2002, most security analysts were essentially neutral in their rating of Samsonite Corporation, which translates to a recommendation of "hold" on the company's stock.

In 2002, the company planned to introduce a "G-Force" computer bag that touted 360 degree protection.

2005

In 2005 the company was acquired by Marcello Bottoli, former CEO of Louis Vuitton, to pull them out of a long slump.

2007

In July 2007 finance investor CVC Capital Partners took over Samsonite for $1.7 billion.

2009

On September 2, 2009, Samsonite Company Store LLC (United States Retail Division), formally known as Samsonite Company Stores Inc, filed Chapter 11 bankruptcy.

Bottoli left the company in 2009.

2010

Recent innovations in the company's product line have included Ziplite, a lightweight, hard-sided luggage made from ultra-thin, flexible polypropylene, and Carbon 2010, a hybrid luggage that incorporates attractive features of both hard-sided and soft-sided luggage.

2011

In June 2011 Samsonite raised US$1.25 billion in an initial public offering in Hong Kong.

2012

Before 2012, the Group’s business was primarily centered on the Samsonite brand, focused largely on travel luggage, and distributed principally through the wholesale channel.

2014

In June 2014, Samsonite agreed to buy technical outdoor backpack brand Gregory Mountain Products from Black Diamond, Inc., for US$85.0 million in cash.

2016

In March 2016 Samsonite agreed to buy luxury baggage maker Tumi for $1.8 billion in its largest ever acquisition.

2017

In 2017, the Samsonite market capitalization reached over $6 billion.

2018

In celebration of the 10 year anniversary of the first Cosmolite case, Samsonite is releasing an exclusive Gold/Silver limited edition in February 2018 to commemorate the momentous

2022

"Samsonite Corp. ." International Directory of Company Histories. . Encyclopedia.com. (June 21, 2022). https://www.encyclopedia.com/books/politics-and-business-magazines/samsonite-corp

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Founded
1910
Company founded
Headquarters
Mansfield, MA
Company headquarter
Founders
Jesse Shwayder
Company founders
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Samsonite competitors

Company nameFounded dateRevenueEmployee sizeJob openings
TUMI1975$547.7M1,57777
Briggs & Riley1940$3.7M46-
Shiekh Shoes1991$96.0M409-
Movado Group1881$672.6M1,00075
Bermo Enterprises-$16.0M125-
Foodworks2004$2.4M251
Homier1983$42.2M200-
American Retail Group1934$2.6M628
The Great Atlantic & Pacific Tea Company1859$49.9M28,500-
Roberts Crafts1963$1.6M45-

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Samsonite may also be known as or be related to SAMSONITE (1910–1966), SAMSONITE CORP, Samsonite, Samsonite International S.A., Samsonite LLC and Samsonite South Asia Pvt. Ltd.