San Ysidro Health Center CEO and leadership

Kevin has more than 35 years of leadership experience in the healthcare field. He is proud to serve in his capacity as CEO, and is committed to the mission of the San Ysidro Health. Ensuring quality healthcare for those that need it has always been part of his career. Since joining San Ysidro Health in 2000 he has been an instrumental part of the organization’s growth and success. He served as Senior Vice-President prior to his promotion to CEO and was responsible for various operational responsibilities focused on organizational quality and financial sustainability. His healthcare experience includes financial and operational positions with Federally Qualified Health Centers, hospitals, multi-specialty medical groups, independent practice associations and management service organizations.

Kevin served as chairman of the board of Health Center Partners of Southern California and currently serves on the California Primary Care Association Board (chair of their Finance committee) and the CalPACE Board. He is a member the Healthcare Financial Managers Association and Medical Group Managers Association. Kevin earned his BA in Business Administration and Accounting from Chadron State College.

Alicia Rodriguez has more than 10 years of technical project management & systems implementation experience, and has spent the past several years leading initiatives in the healthcare IT industry. She currently serves as Vice President and Chief Information Officer for San Ysidro Health. Prior to joining San Ysidro Health, Alicia Rodriguez served as the Director of IT and Technical Project Manager for Cedars-Sinai Medical Center in Los Angeles, California. She has also served in similar roles for California Institute of Technology (Caltech) and was the Co-Founder of ARCH Technologies, where she managed IT activities for Windows-based clients. Alicia Rodriguez received a Bachelor of Science degree from University of La Verne, and later earned her Master of Business Administration degree with an emphasis in Leadership and Change Management from Pepperdine University.

Dr. Maria Carriedo-Ceniceros has over nine years of experience as a Family Medicine Physician within community health center settings, including four years of Clinic Lead experience and two years of Family Medicine Department Head experience. Dr. Carriedo-Ceniceros graduated in 1983 with a Bachelor of Arts in Economics degree from Harvard University, Cambridge, Massachusetts and earned her Doctorate of Medicine from the University of California, San Diego - School of Medicine in 2000. Dr. Carriedo-Ceniceros has been a Member of San Ysidro Women’s Club since 2009, serving as an Executive Board Member and as its Treasurer, as well as continuing to contribute her time as a Faculty Mentor for UCSD Medical Students.

Terry Whitaker has worked in the healthcare field for 21 years, managing multiple clinic sites and assuring high-quality, primary healthcare services to low-income, medically underserved residents in San Diego County. His service to San Ysidro Health began in 1998 as Director of Resource Development. In 2005, Terry moved into his current role as Vice President & Chief Operations Officer, overseeing the day-to-day operations of San Ysidro Health’s network of primary care clinics, as well as a providing leadership over a multitude of special programs and services. Specifically, his responsibilities include the planning, development, implementation, and evaluation of ongoing activities and efforts, as well as various new programs and services.

Prior to joining San Ysidro Health, Terry served in a leadership capacity at Community Health Centers of Nevada. He has been recognized for excellence in developing, implementing and supervising innovative healthcare programs and services. Terry holds a Bachelor of Science in Criminal Justice degree from Indiana University, as well as having proudly served as an officer in The United States Army and as a Las Vegas Metropolitan Police Officer prior to entering the healthcare field.

Veronica Dela Rosa is a President & Chief Executive Officer at San Ysidro Health and is based in San Diego, California. She works or has worked as Assistant Medical Group Administrator at Kaiser Permanente.