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Schmidt's Naturals history
Schmidt's Naturals company history timeline
In January 2015, the new partners, Cammarata and Schmidt officially formed Schmidt's Deodorant Company, LLC, which was later sold to Unilever as Schmidt's Naturals, and incorporated in South Dakota.
By late 2016, Schmidt's had grown to almost 50 employees and offered 10 stick deodorants and 6 jar formulations.
In June 2017, Schmidt and Cammarata were named Pacific NorthWest Entrepreneurs of the Year by EY (formerly Ernst & Young). In September, they introduced a line of plant and mineral-based soaps, rebranding the company as Schmidt's Naturals; in November, they released toothpastes.
Really early in 2017 is when those conversations started happening.
So much so that in 2018, GQ Magazine announced that when it comes to natural deodorant, “Schmidt’s changed everything.”
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Schmidt's Naturals may also be known as or be related to Schmidt's Deodorant Company, Schmidt's Naturals and Schmidts Naturals.