School of Visual Concepts history

In 1992, he founded Worker Bees, a healthcare marketing communications firm.

His wife Cherry ran the school herself for the next nine years, until she died of cancer in 1994.

Callie Neylan, a former SVC student, attended classes at the Aurora Avenue location in 1998 and recalled its gritty setting.

Somewhat surprisingly, they thought it would be a good idea to start a letterpress program in 2001, when the rest of the world was abandoning print for pixels.

Steamroller Smackdown, School of Visual Concepts, 500 Aurora Avenue, Seattle, Summer 2010

On December 1, 2014, the School of Visual Concepts begins offering classes in advertising, graphic design, and interactive design at its new location at 2300 7th Avenue in Seattle, near the intersection of Dexter Avenue N and Denny Way.

Since 2015, the school "has seen huge growth, due to the introduction of certificate programs and an increase in its corporate-training business" (Coffman).

In 2018, during a round of layoffs at Starbucks, SVC offered employees who had recently lost their jobs one of their workshops free of charge.

The Covid-19 pandemic forced Seattle into lockdown in March of 2020.

Launched in the fall of 2021, Print Futures is a free, virtual presentation series created to support new voices in letterpress and build bridges between the emerging printers doing great work in educational institutions, community centers, and professional shops.