What is a search advertising strategist and how to become one

Key steps to become a search advertising strategist

1. Explore search advertising strategist education requirements

   Most common search advertising strategist degrees

   Bachelor's

   81.6 %

   Master's

   7.9 %

   Associate

   7.9 %

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2. Start to develop specific search advertising strategist skills

   Skills	Percentages
   Digital Marketing	27.76%
   SEM	10.93%
   Paid Search	10.61%
   KPIs	9.16%
   Target Audience	8.64%

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3. Complete relevant search advertising strategist training and internships

   Accountants spend an average of 1-3 months on post-employment, on-the-job training. New search advertising strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a search advertising strategist based on U.S. Bureau of Labor Statistics data and data from real search advertising strategist resumes.

4. Research search advertising strategist duties and responsibilities

   • Manage company website and content population using WordPress.
   • Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
   • Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
   • Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.

5. Apply for search advertising strategist jobs

   Now it's time to start searching for a search advertising strategist job. Consider the tips below for a successful job search:

   1. Browse job boards for relevant postings
   2. Consult your professional network
   3. Reach out to companies you're interested in working for directly
   4. Watch out for job scams