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Search Advertising Strategist

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Working As A Search Advertising Strategist

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $84,000

    Average Salary

Example Of What A Search Advertising Strategist does

  • Implemented call tracking, dayparting rules, and keyword optimizations to reduce CPL 32% for ING.
  • Coordinated, built, and launched ppc accounts from onset based on discussed client strategies and goals.
  • Created advanced predictive revenue models for forecasting and budget allocation across multiple marketing channels.
  • Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
  • Lead strategy, optimizations and bid management to drive ROI and other KPIs.
  • Analyze performance data to develop actionable insights for reporting and client presentations.
  • Enhanced client print buys by developing digital partnerships with AOL team.
  • Designed and wrote copy for print advertisements, designed mobile user interface for an iPhone application and website.
  • Team lead for account performance and account budget pacing.
  • Develop multi-million dollar advertising programs for Fortune 500 companies - Wrigley's, Gillette, Coca-Cola, Pepsi and Frito-Lay.
  • Led daily client calls regarding campaign performance, analysis, strategy, testing/learnings, and optimization impacts on all performance KPIs.

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Search Advertising Strategist Typical Career Paths

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Search Advertising Strategist Demographics

Gender

Male

51.2%

Female

39.5%

Unknown

9.3%
Ethnicity

White

62.4%

Hispanic or Latino

15.7%

Black or African American

10.5%

Asian

5.7%

Unknown

5.7%
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Foreign Languages Spoken

Portuguese

25.0%

Spanish

25.0%

French

25.0%

Italian

25.0%
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Search Advertising Strategist Education

Schools

Eastern Michigan University

8.7%

State University of New York College at Plattsburgh

8.7%

Pennsylvania State University

8.7%

Syracuse University

4.3%

New York University

4.3%

University of Connecticut

4.3%

University of California - Los Angeles

4.3%

Northern Arizona University

4.3%

Indiana University Bloomington

4.3%

Kutztown University of Pennsylvania

4.3%

Wichita State University

4.3%

Florida State University

4.3%

University of North Carolina at Chapel Hill

4.3%

University of Alabama

4.3%

Wilmington University

4.3%

South University

4.3%

Suffolk University

4.3%

University of California - Merced

4.3%

State University of New York College at New Paltz

4.3%

Appalachian State University

4.3%
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Majors

Communication

16.3%

Marketing

16.3%

Business

10.2%

Public Relations

8.2%

Advertising

8.2%

Economics

6.1%

Graphic Design

6.1%

Finance

4.1%

Writing

4.1%

Advanced Dentistry And Oral Sciences

2.0%

Sociology

2.0%

International Relations

2.0%

Fine Arts

2.0%

Journalism

2.0%

International Business

2.0%

Computer Systems Security

2.0%

Counseling Psychology

2.0%

English

2.0%

Geography

2.0%
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Degrees

Bachelors

69.4%

Masters

14.3%

Other

10.2%

Certificate

4.1%

Doctorate

2.0%
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