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Search advertising strategist education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a search advertising strategist. Search advertising strategists usually study marketing, business, or communication. 82% of search advertising strategists hold a bachelor's degree, and 8% hold an master's degree. We analyzed 52 real search advertising strategist resumes to see exactly what search advertising strategist education sections show.
The most common colleges for search advertising strategists are the Eastern Michigan University and the Eastern Michigan University.
There are also many online search advertising strategist courses to help get the education required to be a search advertising strategist.
What education do you need to become a search advertising strategist?
What degree do you need to be a search advertising strategist?
- Bachelor's, 82%
- Master's, 8%
- Associate, 8%
- High School Diploma, 3%
What should I major in to become a search advertising strategist?
- Marketing, 23%
- Business, 15%
- Communication, 15%
- Psychology, 8%
- Other Majors, 39%
Most common colleges for search advertising strategists
| Search advertising strategist common college | Percentages |
|---|---|
| Eastern Michigan University | 8.70% |
| Pennsylvania State University | 8.70% |
| Southern Illinois University Carbondale | 8.70% |
| New York University | 4.35% |
| University of Connecticut | 4.35% |
Best majors for search advertising strategists
| Rank | Major | Percentages |
|---|---|---|
| 1 | Marketing | 23.1% |
| 2 | Business | 15.4% |
| 3 | Communication | 15.4% |
| 4 | Psychology | 7.7% |
| 5 | Economics | 7.7% |
Best colleges for search advertising strategists
The best colleges for search advertising strategists are Northwestern University, Stanford University, and Northeastern University.
A search advertising strategist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for search advertising strategists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become search advertising strategists.
1. Northwestern University
Evanston, IL • Private
In-state tuition
$54,568
Enrollment
8,451
2. Stanford University
Stanford, CA • Private
In-state tuition
$51,354
Enrollment
7,083
3. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
4. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
5. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
6. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Enrollment
34,564
7. Northeastern University
Boston, MA • Private
In-state tuition
$51,522
Enrollment
13,760
8. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Enrollment
30,018
9. Worcester Polytechnic Institute
Worcester, MA • Private
In-state tuition
$50,530
Enrollment
4,571
10. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Enrollment
32,072
20 best online courses for search advertising strategists
Advertising disclosure
1. Search Engine Optimization (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business...
2. Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through...
3. Cost Accounting: Introduction to Management Accounting
Learn Cost Accounting for Management. Includes Process Costing, ABC Systems, Variance Analysis, Cash Budgets and more...
4. IT Project Budget & Cost Management
Project Management tips to manage a million dollar IT Project budget from start to finish...
5. Google Ads 2023: How to Drive Sales With PPC!
Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business...
6. Master Course in Advanced SEO (Search Engine Optimization)
Digital Marketing, Keyword Search, Website Traffic, Link Building, SEO Audit, Google Ads and PPC, Word Press, Local SEO...
7. Managerial and Cost Accounting: A Comprehensive Guide
Unlock Financial Insights, Make Informed Decisions: Optimize Business Performance, Maximize Profitability...
8. SEO in 2018 - SEO (Search Engine Optimization)
SEO training expert with 20 years Search Engine Optimization experience shows you how to promote your website in Google...
9. Cost Accounting and Financial Management - A Complete Study
Learn theory and practical concepts in Cost Accounting and Financial Management with loads of video lectures...
10. Google & YouTube Ads, Bing Ads, Retargeting & ChatGPT Course
Learn Google Ads, You Tube Ads, Bing Ads & Google Retargeting. Use Chat GPT. Learn Google Max Performance & Display Ads...
11. Budgets, Cashflow Forecasting and Management Accounts
Financial Management and Making A Profit For Charities, Not-For-Profits & Small Businesses...
12. Facebook Ads 2023: Launch Your Best Advertising Campaign
Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business...
13. Proven & PROFITABLE Amazon PPC Advertising Course (2023)
Learn the PROVEN System to Slash Your ACOS & Skyrocket Sales EVEN IF You've Failed. 2023 Amazon PPC Advertising Course...
14. Basics of Accounting
Accounting Concepts & Principles...
15. Meta Advertising for Beginners: Facebook Ads & Instagram Ads
Set Up Facebook Business Page & Meta Business Manager. Use Meta Business Suite. Launch Traffic & Lead Generation Ads...
16. Run Search Ad In Google Ads & Easy SEO For Beginners-2023
Get ready to run your first PPC ad in a very simple yet detailed training...
17. Partnership Accounting - Financial Accounting
Unlocking the Power of Partnership Accounting: Strategies for Effective Management and Financial Decision Making...
18. KAM - Key Account Management - made simple
How to master KAM - Key Account Management process...
19. Managerial Accounting & Bookkeeping (Cost Accounting)
Management Accounting & Bookkeeping Basics. Accounting & Bookkeeping Concepts. Learn Accounting & Bookkeeping...
20. Building an Organizational Budget
Design program budgets from a simplified approach along with conceptual understandings...
Top 10 most affordable universities for search advertising strategists
The most affordable schools for search advertising strategists are University of Florida, florida state university, and brigham young university.
If the best universities for search advertising strategists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for search advertising strategists.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
3. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
4. California State University - Long Beach
Long Beach, CA • Private
In-state tuition
$6,798
Cost of attendance
18,306
5. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
6. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
7. Florida International University
Miami, FL • Private
In-state tuition
$6,556
Cost of attendance
19,434
8. USF St. Petersburg
St. Petersburg, FL • Private
In-state tuition
$5,821
Cost of attendance
19,849
9. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
10. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
Top 10 hardest universities to get into for search advertising strategists
The hardest universities for search advertising strategists to get into are Northwestern University, Stanford University, and Northeastern University.
Some great schools for search advertising strategists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for search advertising strategists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
3. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
4. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. Washington University in St Louis
Saint Louis, MO • Private
Admissions rate
15%
SAT average
1,506
7. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
8. University of Miami
Coral Gables, FL • Private
Admissions rate
32%
SAT average
1,365
9. University of Chicago
Chicago, IL • Private
Admissions rate
7%
SAT average
1,520
10. Southern Methodist University
Dallas, TX • Private
Admissions rate
51%
SAT average
1,395
Top 10 easy-to-apply-to universities for search advertising strategists
The easiest schools for search advertising strategists to get into are Kean University, barry university, and notre dame college.
Some schools are much easier to get into. If you want to start your career as a search advertising strategist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for search advertising strategists.
1. Kean University
Union, NJ • Private
Admissions rate
86%
SAT average
991
2. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
3. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
4. Cardinal Stritch University
Milwaukee, WI • Private
Admissions rate
71%
SAT average
1,035
5. William Paterson University of New Jersey
Wayne, NJ • Private
Admissions rate
93%
SAT average
994
6. Waynesburg University
Waynesburg, PA • Private
Admissions rate
91%
SAT average
1,080
7. Notre Dame de Namur University
Belmont, CA • Private
Admissions rate
82%
SAT average
983
8. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
9. Linfield College
McMinnville, OR • Private
Admissions rate
81%
SAT average
1,117
10. Grand View University
Des Moines, IA • Private
Admissions rate
92%
SAT average
1,060
Average search advertising strategist salary by education level
| Search advertising strategist education level | Search advertising strategist salary |
|---|---|
| Master's Degree | $61,694 |
| Bachelor's Degree | $57,426 |
| Doctorate Degree | $61,705 |
| Some College/ Associate Degree | $51,093 |
Search advertising strategist education FAQs
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Updated January 8, 2025
Updated January 8, 2025