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Search advertising strategist skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical search advertising strategist skills. We ranked the top skills for search advertising strategists based on the percentage of resumes they appeared on. For example, 27.8% of search advertising strategist resumes contained digital marketing as a skill. Continue reading to find out what skills a search advertising strategist needs to be successful in the workplace.

14 search advertising strategist skills for your resume and career

1. Digital Marketing

Here's how search advertising strategists use digital marketing:

Launched a direct response digital marketing division for a media agency that previously handled only direct response television and radio advertising.
Provided digital marketing strategy, marketing requirements, technical consulting and digital operations services to agency, corporate and non-profit clients.

2. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how search advertising strategists use sem:

Developed SEM strategies in order to generate high quality leads for clients.
Consulted agencies on SEM high level strategy, pitched new product implementation.

3. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how search advertising strategists use paid search:

Developed paid search strategy for major university to minimize internal bid inflation.
Helped the company sign many large clients by demonstrating value they could get from paid search marketing.

4. KPIs

Here's how search advertising strategists use kpis:

Implemented monthly reports utilizing industry-leading analytic platforms and educated clients on digital KPIs to reinforce strategy.
Tested and refined campaigns to improve KPIs including: CTR, Quality Score, Page Position, Lead Volume and CPA.

5. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how search advertising strategists use target audience:

Enhanced digital reach to better advocate services & target audience with a focus on Social presence.
Identify new opportunities for online engagement that reaches the organization's target audiences.

6. Advertising Campaigns

Here's how search advertising strategists use advertising campaigns:

Managed all search, programmatic and social advertising campaigns for Nike s DTC ecommerce initiatives and Activision s branding initiatives.

7. ROI

Here's how search advertising strategists use roi:

Performed basic profitability analysis, marketing ROI and seasonality, and inventory turnover.
Submitted recommendations to leadership and executive management as it related to cost effectiveness and return on investment (ROI) measure.

8. Google Adwords

Here's how search advertising strategists use google adwords:

Set up, performed keyword research, and reported weekly on Dignity Health Networks Google AdWords campaigns for over 12 months.
Manage Google AdWords Webmaster tools for all Dealer locations; usage of Google Analytic, Geo-targeting/DMA selection for targeted focus group.

9. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how search advertising strategists use ppc:

Coordinated, built, and launched ppc accounts from onset based on discussed client strategies and goals.
Performed in house training for client staff on SEO, PPC, SMO and Reputation Management.

10. SEO

Here's how search advertising strategists use seo:

Developed a comprehensive training program to ensure SEO campaigns were executed efficiently by junior and senior personnel.
Enhanced SEO strategy, which increased site's traffic and number of hires, while reducing spend by ~7% YoY.

11. Search Engine

Here's how search advertising strategists use search engine:

Monitored and tracked Search Engine Optimization, keywords and community engagement.
Provided search engine optimization (SEO) analysis and information architecture recommendations for Fortune 500 companies.

12. Bid Management

Here's how search advertising strategists use bid management:

Managed 2 person team, conducted product launches, optimized and implemented bid management.

13. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how search advertising strategists use account executives:

Collaborated with account executives to create media planning strategies.

14. YouTube

Here's how search advertising strategists use youtube:

Led a pilot project for YouTube Small Business Services.
Collaborated in creation and management of AT&T's Winter Olympics YouTube campaign.

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List of search advertising strategist skills to add to your resume

The most important skills for a search advertising strategist resume and required skills for a search advertising strategist to have include:

Digital Marketing
SEM
Paid Search
KPIs
Target Audience

Advertising Campaigns
ROI
Google Adwords
PPC
SEO

Search Engine
Bid Management
Account Executives
YouTube

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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