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Search consultant skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical search consultant skills. We ranked the top skills for search consultants based on the percentage of resumes they appeared on. For example, 8.3% of search consultant resumes contained client websites as a skill. Continue reading to find out what skills a search consultant needs to be successful in the workplace.

15 search consultant skills for your resume and career

1. Client Websites

Here's how search consultants use client websites:
  • Helped to re-optimize several large client websites in the wake of Google Panda.
  • Develop search engine optimized informational websites in target niches and improve the performance of client websites.

2. Digital Marketing

Here's how search consultants use digital marketing:
  • Managed +20K/month budget while leveraging expertise in SEM, SEO and other digital marketing services to meet clients' challenging objectives.
  • Analyze, Plan and develop and unique digital marketing plan and brand strategy based on client budget.

3. WordPress

Here's how search consultants use wordpress:
  • Created several websites in Blogger and WordPress for affiliate income and for search engine optimization purposes.
  • Secured traffic to client using link-building techniques * Improved customer exposure through online identity management * Assisted in website development with WordPress

4. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how search consultants use hr:
  • Utilized HR strategies, policies, process, employment law, contracting, and labor relations in hiring process.
  • Launched HR Professionals practice and marketed services to existing and potential clients.

5. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how search consultants use keyword research:
  • Conduct in-depth usability analysis, SEO keyword research, keyword forensics and competitive analysis.
  • Conducted competitor site analysis by analyzing social media accounts and keyword research.

6. CSS

Here's how search consultants use css:
  • Expanded site navigation by incorporating CSS drop-down menu functionality.
  • Constructed cross-browsers for compatible CSS navigation.

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7. URL

Here's how search consultants use url:
  • Worked with the WSJ to overhaul the URL structure of classifieds.wsj.com.

8. JavaScript

Here's how search consultants use javascript:
  • Front end/UI development; JavaScript, HTML5.

9. HTML

Here's how search consultants use html:
  • Consulted on a number of SEO related projects locally Built out websites in HTML, optimized organic rankings, built out backlinks
  • Involved in customizing MicroStrategy HTML Documents using MicroStrategy SDK.

10. CMS

A Content Management System or CMS is computer software that works as a framework where content can be assembled and managed by using a database. CMS is an important asset in web development. This platform enables users to create, edit, collaborate on, publish and store digital content. It helps users to manage their content and modify it from a single system.

Here's how search consultants use cms:
  • Overhauled and optimized CMS site conversions from one CMS to another.
  • Managed CMS for Fortune 500 clients and created rare content topics for client's internal use.

11. Google Analytics

Here's how search consultants use google analytics:
  • Work with Google Analytics to develop custom optimization for websites to assist with ranking in all major search engines.
  • Expanded the business organically by educating clients in SEO, Google Analytics and the importance of social media marketing.

12. Background Checks

Here's how search consultants use background checks:
  • Conducted and documented reference background checks.
  • Reviewed resumes, conducted phone and one-on-one interviews, and followed up on background checks.

13. Marketing Campaigns

Here's how search consultants use marketing campaigns:
  • Develop META-DATA collection and analysis applications for Targeted & Lateral Marketing Campaigns.
  • Created and Implemented Marketing Campaigns that included print mail, email, and online job postings.

14. Search Engine

Here's how search consultants use search engine:
  • Developed a measurable search engine optimization strategy for the content development team including documentation and setting up automated support tools.
  • Worked remotely as an independent consultant under contract providing feedback on search engine results for major internet search provider.

15. Brand Awareness

Here's how search consultants use brand awareness:
  • Increased online brand awareness by founding relationships with influential industry blogs.
  • Update profiles/bios, comment to improve brand awareness, introduce brand conversation into forums, make social connections and monitor channels.
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List of search consultant skills to add to your resume

Search consultant skills

The most important skills for a search consultant resume and required skills for a search consultant to have include:

  • Client Websites
  • Digital Marketing
  • WordPress
  • HR
  • Keyword Research
  • CSS
  • URL
  • JavaScript
  • HTML
  • CMS
  • Google Analytics
  • Background Checks
  • Marketing Campaigns
  • Search Engine
  • Brand Awareness
  • Applicant Tracking Systems
  • Link Building
  • MOZ
  • Google Adwords
  • SEM
  • Healthcare
  • PPC
  • Database
  • KPIs
  • Physician Candidates
  • Client Relationships
  • Cold Calls
  • Account Management
  • Content Marketing
  • Content Management
  • Interview Process
  • Business Development
  • Offer Negotiation
  • Search Firms
  • On-Page Optimization
  • ROI
  • Facebook
  • Search Results
  • Recruitment Process
  • Reference Checks
  • Search Engine Marketing
  • Competitive Analysis
  • Organic Traffic
  • Permanent Placement
  • Twitter

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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