What does a search engine evaluator do?
A search engine evaluator specializes in optimizing web search results, ensuring relevance and reliability. Most evaluators are freelancers working at home, while some are in a company setting. Typically, their responsibilities revolve around performing research and understanding the nature of questions, reviewing websites to identify which platforms offer the best and most relevant results, and analyzing extensive data. Furthermore, as a search engine evaluator, it is essential to produce progress reports and maintain an accurate database.
Search engine evaluator responsibilities
Here are examples of responsibilities from real search engine evaluator resumes:
- Manage SEO and SEM campaigns, tracking, and split testing strategically and using proprietary tools.
- Look at SEO from a third party perspective.
- Assure quality for YouTube videos, results and suggest videos.
- Contract complete with specializations in side by side quality analyzing and url queries.
- Determine the utility and quality of YouTube videos, specify by a particular query.
- Founded a PPC marketing business using affiliate arbitrage with revenues exceeding [] per year.
- Review foreign language posts on Facebook in order to determine and report illegal or inappropriate content.
- Detect, investigate and document web-spam and deceptive SEO practices in order to make recommendations for removal from result sets.
- Conduct in depth internet- base research and provide information evaluation.
- Evaluate relevance of advertisements on Facebook and other social media platforms.
- Conduct in-depth online research to evaluate usability and reliability of websites and pages according to company standards.
- Review optimization KPIs, including unit yields, compressor and pump reliability, corrosion management and energy optimization.
- Evaluate given URLs with rating options given and come to agreement on the rating with other evaluators.
- Create goal and conversion funnels to better maximize multiple campaigns.
- Identify areas with high interference and work with the BTS team.
Search engine evaluator skills and personality traits
We calculated that 65% of Search Engine Evaluators are proficient in Data Entry, Search Engine Results, and Web Pages. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Search Engine Evaluators that have these skills listed on their resume here:
- Data Entry, 65%
Time stamping and transcribing videos, and audio recordings.Data Entry - various forms of data entry alpha and numeric.
- Search Engine Results, 19%
Worked as an independent contractor analyzing utility of search engine results for specific queries, while meeting accuracy and production requirements.
- Web Pages, 4%
Reviewed web pages to evaluate relevance with client's requirements and followed detailed specification to ensure standards were met or exceeded.
- Search Engine, 3%
Conducted in-depth internet-based research and provided information evaluation for leading internet search engine companies by ranking and categorizing search results
- Query Results, 2%
Use client-provided tools to assess the relevancy, intent, and quality of query results.
- Comparative Analysis, 2%
Use comparative analysis technique to evaluate search results, along with other applicable techniques.
Most search engine evaluators use their skills in "data entry," "search engine results," and "web pages" to do their jobs. You can find more detail on essential search engine evaluator responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a search engine evaluator to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Search engine evaluators often use analytical skills in their day-to-day job, as shown by this real resume: "conducted in-depth database and internet research. "
Communication skills. Another soft skill that's essential for fulfilling search engine evaluator duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a search engine evaluator resume, here's how search engine evaluators can utilize communication skills in their job responsibilities: "search engine and query evaluation through telecommunication. "
Creativity. Another skill that relates to the job responsibilities of search engine evaluators is creativity. This skill is critical to many everyday search engine evaluator duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "assess user intent and provide truthful and thoughtful feedback to effectively and creatively incorporate social connections into the search engine experience. "
The three companies that hire the most search engine evaluators are:
- Amazon15 search engine evaluators jobs
- Nordstrom4 search engine evaluators jobs
- Costco Wholesale1 search engine evaluators jobs
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Compare different search engine evaluators
Search engine evaluator vs. Pay-per-click strategist
These skill sets are where the common ground ends though. The responsibilities of a search engine evaluator are more likely to require skills like "data entry," "search engine results," "java," and "nda." On the other hand, a job as a pay-per-click strategist requires skills like "website development," "pay per click," "google adwords," and "paid search." As you can see, what employees do in each career varies considerably.
On average, pay-per click strategists reach lower levels of education than search engine evaluators. Pay-per click strategists are 10.1% less likely to earn a Master's Degree and 1.0% less likely to graduate with a Doctoral Degree.Search engine evaluator vs. Experience planning strategist
In addition to the difference in salary, there are some other key differences worth noting. For example, search engine evaluator responsibilities are more likely to require skills like "data entry," "search engine results," "java," and "nda." Meanwhile, an experience planning strategist has duties that require skills in areas such as "medicare," "target audience," "account management," and "vendor relationships." These differences highlight just how different the day-to-day in each role looks.
Average education levels between the two professions vary. Experience planning strategists tend to reach similar levels of education than search engine evaluators. In fact, they're 3.9% more likely to graduate with a Master's Degree and 1.0% more likely to earn a Doctoral Degree.Search engine evaluator vs. Online user experience strategist
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a search engine evaluator is likely to be skilled in "data entry," "search engine results," "java," and "nda," while a typical online user experience strategist is skilled in "user experience," "a/b," "user research," and "design solutions."
Online user experience strategists typically earn higher educational levels compared to search engine evaluators. Specifically, they're 8.1% more likely to graduate with a Master's Degree, and 1.0% more likely to earn a Doctoral Degree.Search engine evaluator vs. Internet marketer
Types of search engine evaluator
Updated January 8, 2025
