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What is a search engine marketing manager and how to become one
Search engine marketing (SEM) is the practice of advertising on google's search results page. Search engine marketers are responsible for this task in an organization, and their duties range from finding the best keywords to estimating ROI. SEM managers can work in any organization with an online presence and the desire to generate leads.
A day in the life may involve performing keyword research, competitor research, and analyzing traffic reports. Search engine marketing managers also develop online marketing strategies based on their findings. They have a rounded understanding of how Google ranks pages, and they use this knowledge to achieve the best results.
To become an SEM manager, you must have worked for several years as an analyst. During this time, you'll gather experience and gain a thorough understanding of the job processes. You'll also need a bachelor's degree in marketing, business communications, or a related field.
What general advice would you give to a search engine marketing manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $85,323
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 34.84%
male 65.16%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Search engine marketing manager career paths
Key steps to become a search engine marketing manager
Explore search engine marketing manager education requirements
Start to develop specific search engine marketing manager skills
Skills Percentages Digital Marketing 11.98% Google Analytics 7.46% Paid Search 6.75% Keyword Research 6.21% Search Engine Marketing 4.74% Complete relevant search engine marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New search engine marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a search engine marketing manager based on U.S. Bureau of Labor Statistics data and data from real search engine marketing manager resumes.Research search engine marketing manager duties and responsibilities
- Manage lead generation PPC campaigns on AdWords and Facebook.
- Manage all vendor relationships pertaining to the e-commerce site.
- Project manage new CMS platform design changes to meet strategic business objectives.
- Manage, maintain and present data analysis of campaign performance in alignment with company KPIs.
Apply for search engine marketing manager jobs
Now it's time to start searching for a search engine marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first search engine marketing manager job
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Average search engine marketing manager salary
The average search engine marketing manager salary in the United States is $85,323 per year or $41 per hour. Search engine marketing manager salaries range between $63,000 and $114,000 per year.
What am I worth?
How do search engine marketing managers rate their job?
Search engine marketing manager reviews
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
I like the flexible working hours, I like working remotely, it's comfortable and I can concentrate on the job.
There are few vacancies for this job and the pay rate is white long fir the proffessionality involved n the job
Updated January 8, 2025
