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Search engine marketing manager education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a search engine marketing manager. Search engine marketing managers usually study marketing, business, or communication. 77% of search engine marketing managers hold a bachelor's degree, and 11% hold an master's degree. We analyzed 438 real search engine marketing manager resumes to see exactly what search engine marketing manager education sections show.
The most common colleges for search engine marketing managers are the San Jose State University and the San Jose State University.
There are also many online search engine marketing manager courses to help get the education required to be a search engine marketing manager.
There are certain search engine marketing manager certifications that you should consider. These search engine marketing manager certifications include Google Data Analytics Professional Certificate and Advanced Search Engine Optimization (SEO).
What education do you need to become a search engine marketing manager?
What degree do you need to be a search engine marketing manager?
- Bachelor's, 77%
- Master's, 11%
- Associate, 9%
- Diploma, 1%
- Other Degrees, 2%
What should I major in to become a search engine marketing manager?
- Marketing, 19%
- Business, 19%
- Communication, 9%
- Computer Science, 6%
- Other Majors, 47%
Most common colleges for search engine marketing managers
| Search engine marketing manager common college | Percentages |
|---|---|
| San Jose State University | 7.35% |
| Rutgers, The State University of New Jersey | 7.35% |
| University of Phoenix | 7.35% |
| University of San Francisco | 5.88% |
| New York University | 5.88% |
Best majors for search engine marketing managers
| Rank | Major | Percentages |
|---|---|---|
| 1 | Marketing | 19.5% |
| 2 | Business | 19.1% |
| 3 | Communication | 9.3% |
| 4 | Computer Science | 5.5% |
| 5 | English | 5.1% |
Best colleges for search engine marketing managers
The best colleges for search engine marketing managers are Northwestern University, University of Southern California, and University of Pennsylvania.
A search engine marketing manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for search engine marketing managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become search engine marketing managers.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-state tuition
$26,756
Enrollment
6,166
6. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
7. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
8. Ohio State University
Columbus, OH • Private
In-state tuition
$10,726
Enrollment
45,769
9. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
10. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Enrollment
30,018
20 best online courses for search engine marketing managers
Advertising disclosure
1. Product Management (Part Time)
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3. Predictive Analytics for Business
Learn to apply predictive analytics and business intelligence to solve real-world business problems...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Search Engine Optimization (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business...
6. Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...
7. Master Course in Advanced SEO (Search Engine Optimization)
Digital Marketing, Keyword Search, Website Traffic, Link Building, SEO Audit, Google Ads and PPC, Word Press, Local SEO...
8. SEO: Master Search Engine Optimization and SEO Link Building
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9. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
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11. SEO in 2018 - SEO (Search Engine Optimization)
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16. SEO Training Academy: Learn Search Engine Optimization
Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course...
17. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
18. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
19. SEO Training: Google SEO, Mobile SEO, Content, Wordpress SEO
SEO Training Improve Your Website Rank with Search Engine Optimization Mobile, Google SEO, Local SEO, Wordpress SEO...
20. SEO Strategy 2023. SEO training to TOP rank your website!
Search Engine Optimization course on how to build an effective SEO Strategy and increase your website's Google rankings...
Top 10 most affordable universities for search engine marketing managers
The most affordable schools for search engine marketing managers are University of Florida, suny farmingdale, and fashion institute of technology.
If the best universities for search engine marketing managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for search engine marketing managers.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
3. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
4. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
5. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
6. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
7. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
8. California State University - Bakersfield
Bakersfield, CA • Private
In-state tuition
$7,309
Cost of attendance
16,714
9. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Cost of attendance
22,430
10. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
Top 10 hardest universities to get into for search engine marketing managers
The hardest universities for search engine marketing managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.
Some great schools for search engine marketing managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for search engine marketing managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
3. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
4. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
7. University of Texas at Austin
Austin, TX • Private
Admissions rate
39%
SAT average
1,367
8. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
9. Vanderbilt University
Nashville, TN • Private
Admissions rate
10%
SAT average
1,514
10. University of Maryland - College Park
College Park, MD • Private
Admissions rate
47%
SAT average
1,390
Top 10 easy-to-apply-to universities for search engine marketing managers
The easiest schools for search engine marketing managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and gwynedd mercy university.
Some schools are much easier to get into. If you want to start your career as a search engine marketing manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for search engine marketing managers.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
4. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
5. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
6. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
7. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
8. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
9. Oregon Institute of Technology
Klamath Falls, OR • Private
Admissions rate
96%
SAT average
1,139
10. La Roche College
Pittsburgh, PA • Private
Admissions rate
99%
SAT average
1,008
Average search engine marketing manager salary by education level
| Search engine marketing manager education level | Search engine marketing manager salary |
|---|---|
| Master's Degree | $96,646 |
| Bachelor's Degree | $87,768 |
| Doctorate Degree | $99,991 |
Search engine marketing manager education FAQs
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Updated January 8, 2025
Updated January 8, 2025