Search engine marketing manager job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

NetSpend Corporation is a leading provider of prepaid debit cards in the U.S. Prepaid debit cards are experiencing dramatic growth in consumer adoption. The company's prepaid cards enable anyone to make purchases, pay bills, secure reservations, and shop online without needing a traditional bank account, a credit history or access to a credit card.

NetSpend Direct is an entrepreneurial business unit within NetSpend, with responsibility for growing the company's online and direct-to-consumer business line including all facets of customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships.

We are looking for a digital marketing star to lead & grow our Direct and SEO Direct and SEO channels channel with a strong focus on performance and growth. You will be responsible for the company's Direct traffic and organic search vision, strategy, and execution, while also helping develop NetSpend's digital marketing stack through industry thought leadership.
What You'll Do
Search Engine Optimization - Responsible for strategy, creation, execution, and measurement of SEO programs for both NetSpend consumer/business and partner branded programs. Review daily, weekly, monthly performance trends and direct optimization activities. Oversee SEO budget and pacing working closely with our Paid Search channel manager to ensure volume goals are met while executing on a joint strategic roadmap.Direct Traffic Management - You will be responsible for the management of programs to ensure we are presenting the best possible experience for our millions of visitors that arrive at our digital properties every day.Full Funnel Management - Own the strategy and execution for the full marketing lifecycle from campaign ideation, creative execution, landing page optimization, and product order flow optimization Testing - Whether we are testing keyword targeting/copy, landing pages, or tactics, we are always looking for ways to improve performance and will call on this person to provide more bandwidth and rigor in this area.Optimization -Success in this role will require leveraging self-service management tools, analyzing campaign performance by integrating front and back end metrics, and identifying areas of opportunity and risk. The successful candidate will need to be able to translate these analyses into actionable tactics.Budgeting and forecasting - Live, breathe and own your numbers. Work with the Digital Team and Account Managers to provide Direct/SEO budgeting guidance along with forecasted KPIs including Order and Funding targets. Manage weekly updates to internal performance reporting documents and monthly updates to the marketing forecast. Strategic Roadmap - Aid in researching and discovering new marketing technologies and tools that will help us scale our digital marketing programs.Competitive Analysis - Leverage enterprise-class web tools to provide regular updates on the competitive landscape Executive Presentations - Develop and present channel summaries for leadership, identifying key areas of opportunity and risk. When appropriate develop and present investment business cases for areas of growth and innovation.

What's Great About It

You'll own your channel's marketing experiences across acquisition, and marketing analytics You'll get to focus on your passion for Search Engine Optimization, conversion optimization, and the digital channel which plays a critical role in driving our business forward.And of course, you will be joining an industry leader with a solid growth record and expansion opportunities.

Experience We're Looking For

Bachelor's Degree3+ years of experience focusing on SEO with a strong knowledge of search engine algorithms and ranking methods Demonstrated experience developing and implementing inbound content marketing and variable testing services Deadline-oriented with the ability to prioritize and accomplish multiple projects within tight timeframes Working knowledge of SEO tools, Google and Adobe Analytics, Google Tag Manager, and Google Search ConsoleSpecific technical web experience, such as HTML and CSS is preferred Must have strong analytical and problem-solving skills Ability to collaborate with both web developers and content creators to accomplish SEO objectives Proficient in Google Drive applications (Docs, Sheets, Slides) Exceptional communication and presentation skills, strong interpersonal skills, and ability to work well in a team environment Creative eye and sensibility - while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will deliver response and results Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded Love the craft of performance marketing, and wear that passion on your sleeve Familiarity with Adobe Experience Manager suite of products Familiarity with current trends in SEO and content marketing
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies . We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we'll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you'll need to succeed, no matter what stage you're at in your career. You'll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.
Apply today to see all that Rocket Central has to offer!

Preferred Qualifications
5 years of experience on a marketing team or in an advertising agency Bachelor's degree in marketing or a related field Proficiency in the Microsoft Office suite Knowledge of Adobe Analytics and/or Google Analytics and Google Search Console Knowledge of Ahrefs, SEMrush, and Majestic

Job Summary
As an SEO Marketing Manager, you'll generate organic traffic and leads for our company and provide guidance on how to maximize the impact of our digital marketing investments.

Responsibilities
Serve as a consultant to our sister companies and help develop SEO strategies to support the organization's goals Collaborate with the Content team and subject matter experts on content plans, including ideation, keyword research, content gap identification, on-page recommendations, and result analyses Work with the web and technology teams to ensure web infrastructure, architecture, features, and operations support and enhance the effectiveness of our SEO Review on- and off-page metrics to assess the effectiveness of SEO strategy and perform competitive analyses to proactively recommend changes in SEO strategy Develop performance reports to monitor ongoing site traffic analyses, organic search placement, and overall evaluation of SEO strategy effectiveness Forecast incremental traffic, leads, and closed loans

Benefits and Perks
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

Who We Are
Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage , which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.

Disclaimer
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.

EchoStar Corporation (NASDAQ: SATS) is a premier global provider of satellite communication solutions. Headquartered in Englewood, Colo., and conducting business around the globe, EchoStar is a pioneer in communications technologies through its Hughes Network Systems and EchoStar Satellite Services business segments. For more information, visit echostar.com. Follow @EchoStar on Twitter.

Hughes Network Systems has an exciting opportunity for a Search Engine Marketing Manager. This position will be located at our Headquarters in Germantown MD. This is an exciting opportunity for a creative and energetic marketing professional to join the world leader in satellite technology and services, putting digital and traditional skills to work in promoting the company's brand reputation and supporting sales and marketing efforts globally.
Responsibilities:
Responsible for paid search marketing campaign program management working very closely with our digital agencies and partners.Improve and manage paid search marketing campaigns including bidding strategies, a/b testing, landing page optimizations, ad copy testing, ROAS improvements, KPI development and benchmarking performance.Optimize experiences across various digital and business audiences Digital campaign expansion through other search marketing platforms including BING, amazon, reddit, facebook Work with SEO team to coordinate efforts across organic and paid audiences Identify traffic patterns (mobile, desktop) and focus on improving customer experience and superior brand experience Develop competitive insights within digital programs Help evaluate additional digital marketing opportunities across display, social using search intent as a key driver Help brand team with top of the funnel analysis and attribution Landing page testing and reporting. A/B insights and optimizations. Use AI/ML tools to drive results.Able to analyze and interpret data (campaign data, testing and optimization) Communicate findings and insights to internal stakeholders and clients Defining data requirements and working with technical analytical teams to build out data infrastructure. Help manage development of digital marketing tech stack.Oversee external agencies as needed to support business objectives, including setting budgets, negotiating contracts and evaluating performance

Basic Requirements:
Bachelor's degree in digital marketing, data analysis, statistics, marketing analytics or related field5+ years of experience in managing digital marketing campaigns including 3+ with specific experience managing search programs.3+ years' experience with web analytics, performance-based marketing analysis, google tag manager or Tealium, UTM parameter knowledge.

Preferred Qualifications:
Experience with search marketing tools - google adwords, bing ads, marin, adobe, google analytics, optimizely and/or attribution tools.Excellent verbal and written communication skills, able to navigate across business stakeholders and senior leadership Experience managing agencies, consultants and business relationships Intellectual curiosity, root cause analysis, data driven discovery, anomaly/exception reporting, dashboard and KPI
Will be eligible for discretionary bonus, with funding based on company performance.
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EchoStar is committed to offering a comprehensive and competitive benefits package. Our programs are designed to provide you with the ability to customize your benefits to best meet the needs of you and your family. Our philosophy for these programs is to support and encourage healthy living and wellness. Our benefits package covers it all-from healthcare savings plans to education assistance and more!
Financial: 401(k) retirement savings plan with company match; employee stock purchase plan; profit-sharing; company-paid life insurance, AD&D and disability Work-Life Balance: Paid Time Off (PTO), company-paid holidays, health and wellness events, exercise and sports facilities (locations may vary) Employee Incentives: Tuition reimbursement, employee referral program, year round employee events and community programs, discounts on Dish Network and HughesNetHealth: Medical, Dental, Vision, Employee Assistance Program (EAP), Health Savings Account (HSA) with opportunities to earn employer contributions; Health Care, Dependent Care and Transportation Flexible Spending Accounts (FSA)

EchoStar and its Affiliated Companies are committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, pregnancy, sex, sexual orientation, gender identity, national origin, age, genetic information, protected veteran status, disability, or any other basis protected by local, state, or federal law. U.S. Persons or those able to obtain and maintain U.S. government security clearances may be required for certain positions. EEO is the law.