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Job outlook for search engine marketing managers in the United States
Are search engine marketing manager jobs in demand?
Search engine marketing manager job and salary trends over time
Search engine marketing manager jobs over time
Search engine marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 3,349 | 0.00% |
| 2020 | 3,238 | 0.00% |
| 2019 | 3,163 | 0.00% |
| 2018 | 2,896 | 0.00% |
| 2017 | 2,646 | 0.00% |
Average search engine marketing manager salary over time
Search engine marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $85,323 | $41.02 | +3.9% |
| 2024 | $82,130 | $39.49 | +1.9% |
| 2023 | $80,593 | $38.75 | +1.6% |
| 2022 | $79,357 | $38.15 | +0.8% |
| 2021 | $78,727 | $37.85 | +1.9% |
Search engine marketing manager jobs by state
Most common states for search engine marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 292 | 42% |
| 2 | New Hampshire | 1,342,795 | 319 | 24% |
| 3 | Massachusetts | 6,859,819 | 1,487 | 22% |
| 4 | Minnesota | 5,576,606 | 1,122 | 20% |
| 5 | Oregon | 4,142,776 | 784 | 19% |
| 6 | Connecticut | 3,588,184 | 636 | 18% |
| 7 | Utah | 3,101,833 | 561 | 18% |
| 8 | South Dakota | 869,666 | 158 | 18% |
| 9 | North Dakota | 755,393 | 135 | 18% |
| 10 | Virginia | 8,470,020 | 1,430 | 17% |
| 11 | Washington | 7,405,743 | 1,237 | 17% |
| 12 | Colorado | 5,607,154 | 973 | 17% |
| 13 | Rhode Island | 1,059,639 | 176 | 17% |
| 14 | Wyoming | 579,315 | 100 | 17% |
| 15 | Nebraska | 1,920,076 | 299 | 16% |
| 16 | Maine | 1,335,907 | 216 | 16% |
| 17 | Vermont | 623,657 | 99 | 16% |
| 18 | California | 39,536,653 | 5,755 | 15% |
| 19 | Pennsylvania | 12,805,537 | 1,870 | 15% |
| 20 | North Carolina | 10,273,419 | 1,568 | 15% |
Most common cities for search engine marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Addison | 1 | 3% | $85,158 |
| 2 | Stamford | 2 | 2% | $90,744 |
| 3 | Davie | 1 | 1% | $77,901 |
| 4 | Baltimore | 1 | 0% | $76,366 |
| 5 | Chicago | 1 | 0% | $85,324 |
| 6 | Detroit | 1 | 0% | $95,443 |
Search Engine Marketing Manager job outlook: Expert opinions
Our panel of search engine marketing manager experts
University of Connecticut
Murray State University
Metropolitan State University of Denver
The University of Alabama
City University of Seattle
Indiana University Bloomington
Texas Tech University
Catholic University of America
Lasell University
Endicott College
Webster University
Western Connecticut State University
North Dakota State University
Siena College
Siena College
Siena College
What general advice would you give to a Search Engine Marketing Manager?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Rich Johnson: One of the most difficult positions can be the beginning. But, the most potential starts there as well. Once you start down a path, inertia and career trajectory could keep you on that path for a while. Choose wisely... Always be curious and have an open mind. Try something for a while. Learn new skills, gain perspective and let the path unfold before you. A lot of jobs ask for a student to have work experience before they are willing to hire. This creates a dilemma too. One piece of advice that I give to my students is to do volunteer work in the direction that they would like their career to go. If you like the music industry, volunteer to create designs for the musicians and stages. Replace your college portfolio with work that involves collaboration and connects you to the community. Maybe your HR team might have seen that show and was impressed with your work. It can be hard to know when doors will open. The most important thing is to keep going. Don't let setbacks stop you.
What will help Search Engine Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What general advice would you give to a Search Engine Marketing Manager?
Scott Wallace: Young people entering the field like the excitement, the variety and the fast pace that comes with this work. You get to meet all sorts of people, hear their stories and use your skills to turn them into stories for the broader community. It’s a lot of fun! The biggest drawback for some is that the job usually requires working long hours and an unpredictable schedule.
What general advice would you give to a Search Engine Marketing Manager?
Dr. Kaley Martin M.A. '16: For Digital Media degree graduates whether that’s in my field, Mass Communication, or other fields such as Communication Studies, Digital Filmmaking, Marketing, Social Media, etc. graduates need to have strong work portfolios entering the field. To gain that experience and portfolio work, I encourage students to join academic organizations that align with those interests and also turn every class assignment into an opportunity to gather portfolio work! I think at times students think “this is for a class only”, but really these are great opportunities to double-dip and get portfolio pieces while also completing your course work. Additionally, as much as you can, outside of the classroom create content in whatever medium fits your field of interest. Keep growing and practicing your craft so that your skills are continually worked like building muscle in a sense. Finally, entering the field, do not think your learning stops when you graduate. Our field is changing rapidly and constantly so you need to be plugged in to reputable organizations and resources that help you consistently grow in your chosen digital medium area to always be forward-thinking and able to move forward with our digital media ecosystem.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
What will help Search Engine Marketing Managers increase their earning potential?
Dr. Kaley Martin M.A. '16: The most important thing when negotiating salary in Digital Media fields is knowing your worth and pricing accordingly. So many freelance artists and newcomers tend to take lower salaries and rates due to creative work being culturally underpriced, but knowing you own worth and doing research will help you have those negotiation conversations. Additionally, knowing your worth means providing true value to those hiring you by showing you are bringing true skill, strategy, and artistry to the table — not just a degree. How are you using that degree to advance and innovate the field? My degree from the University of Montevallo, for instance, taught me as an undergraduate to be a consistent learner and be watchful of the changing tides of my field due to my university’s foundation in the liberal arts. Liberal arts foundations immerse students in not only their given area, but also expose them to diverse areas in the arts, sciences, humanities, business, and more. That allowed me to always examine how these areas intersect with my own and has made me a dynamic, sought-after, and decorated professional now. So, even if you are not coming from a liberal arts background, have that mindset about you on how I can show my true value to the employer and what I bring to the table that’s unique, different, and worth the money you are asking for. Also, if you are considering a degree in Digital Media, I strongly encourage you to research the paths we have for you here at the University of Montevallo.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Sally Baalbaki-Yassine Ph.D.
Department Chair, Professor and Digital Marketing Program DirectorMetropolitan State University of Denver
Marketing
What general advice would you give to a Search Engine Marketing Manager?
Sally Baalbaki-Yassine Ph.D.: Be adaptable, coachable, and willing to learn and grow. It is important to use the skills you have learned while earning your degree, but also to adapt to the environment you are in and be able to show your ability to always learn and grow.
What general advice would you give to a Search Engine Marketing Manager?
Dr Martina Topić: I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.
What will help Search Engine Marketing Managers increase their earning potential?
Dr Martina Topić: I think the ability to work with AI and further develop relationship building and interpersonal communication skills. There are already industry reports on how AI is used, for example, for sentiment analyses of media coverage, writing content and being a good writer is not enough anymore. Therefore, being able to build relationships, listen to others, and develop interpersonal relationships is also what will make one stand out and survive the next round of digitalization. Having digital skills that go beyond using social media will become even more relevant as digitalization rises. It is not currently clear how SEO will work with the rise of AI, but this is something to follow and continue developing skills in this area.
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Search Engine Marketing Manager?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Search Engine Marketing Managers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Search Engine Marketing Manager?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Search Engine Marketing Managers increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Professor Steve Vinson: Digital skills, especially AI.
Don Shin
ChairTexas Tech University
Journalism
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Don Shin: The term "digital media" takes different forms (and keeps evolving and migrating) and involves a broad definition. Thus, the jobs related to digital media can be considered generalists rather than specialists. As we embark on an enhanced version of the media strategy program through data analytics, we can train our students as versatile specialists or all-rounders who can flexibly respond to changing ecology and become the digital/AI version of the "all-rounder." In this way, our students can secure quality top jobs in the digital and AI industry.
Chad Smith
Director of Legal ProgramsCatholic University of America
Legal Research And Advanced Professional Studies
What general advice would you give to a Search Engine Marketing Manager?
Chad Smith: E-Discovery & Digital Research, cloud-based computing & related PC skills, and communication. Our world is becoming more digital every day and having the skills to perform your job remotely using various digital and cloud-based is a necessity. Communication is also paramount as with the increase in working digitally/remotely you have to be an effective communicator.
What will help Search Engine Marketing Managers increase their earning potential?
Chad Smith: First off, start by researching the job market and knowing what the going salaries are for your particular area/job. Then, prove to the employer/potential job that you offer more value than the next applicant. Recent graduates tend to have similar resumes and qualifications. Thus, you need to find what you do that sets you apart and adds the value that the potential employer is seeking.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Chad Smith: Be aggressive when applying for jobs. Even apply for jobs you do not think you may be hired for. Interviewing is a skill and the more you practice the more comfortable you will be. Make sure you are the best-prepared applicant when going for an interview and know as much information about the job/employer as you can.
Meryl Perlson MFA
Professor & Chair, CommunicationLasell University
Communication And Media Studies
What general advice would you give to a Search Engine Marketing Manager?
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
What will help Search Engine Marketing Managers increase their earning potential?
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
What general advice would you give to a Search Engine Marketing Manager?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Search Engine Marketing Managers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Career Committee
Endicott College
Radio, Television, And Digital Communication
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Career Committee: Solid work can be made with small or large crews, and small or big budgets. Be flexible. Develop several essential skills, not just one. If you can write and edit, operate a camera and direct, or toggle between full-time and contract work, then you stand a better chance of adapting to change.
What will help Search Engine Marketing Managers increase their earning potential?
Career Committee: I'm not sure how to answer that. Some people will follow their dreams and pursue creative ventures for less pay. While others will find a niche that will pay well until some technology or a change media delivery upends that niche. I think the key is to be open to all opportunities and know when to move on so that you can stay happy, engaged and employable.
Rebecca Guth-Metzler
Assistant Professor of ChemistryWebster University
Radio, Television, And Digital Communication
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Rebecca Guth-Metzler: The integration of captured media such as sound and image recordings with computer-assisted elements will continue to define the digital creator toolbox, and I believe that motion graphics, visual effects, image retouching, sound design, and especially what we're now calling "virtual cinema production" will all continue to grow in importance in the next few years.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What general advice would you give to a Search Engine Marketing Manager?
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don't be afraid to be proactive. Remember to balance work, life, and play.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Search Engine Marketing Manager?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Search Engine Marketing Manager skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Search Engine Marketing Managers increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Search Engine Marketing Managers earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Search Engine Marketing Manager resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Search Engine Marketing Managers possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Search Engine Marketing Managers?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Search Engine Marketing Managers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Search Engine Marketing Managers?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Search Engine Marketing Managers earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Search Engine Marketing Manager resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Search Engine Marketing Managers possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?