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Become A Search Engine Marketing Strategist

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Working As A Search Engine Marketing Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Search Engine Marketing Strategist Do At Hearst Digital Marketing Services

duties as assigned

How To Become A Search Engine Marketing Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Search Engine Marketing Strategist jobs

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Real Search Engine Marketing Strategist Salaries

Job Title Company Location Start Date Salary
Director, Search Engine Marketing Bookrenter.Com, Inc. Campbell, CA Apr 01, 2010 $145,000
Search Engine Marketing Strategist Redfin Corporation Seattle, WA Apr 25, 2016 $75,000
Search Engine Marketing Strategist The Phelps Group Santa Monica, CA Sep 20, 2015 $67,000
Search Engine Marketing (SEM) Strategist Zeta Interactive Corporation New York, NY Nov 02, 2009 $58,000
Search Engine Marketing Strategist William T. Brooks and Associates, Inc. Greensboro, NC Dec 01, 2011 $56,000
Search Engine Marketing Strategist William T. Brooks and Associates, Inc. Greensboro, NC Dec 01, 2010 $56,000
Search Engine Marketing Strategist William T. Brooks and Associates, Inc. Greensboro, NC Dec 01, 2009 $56,000

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Top Skills for A Search Engine Marketing Strategist

WebsiteContentSearchEngineOptimizationMajorSearchEnginesSeo/SemGoogleAnalytics.KeywordsImplementationSeo/PpcYahoo/MicrosoftAdInternetROIFacebookLinkBuildingPaidSearchCampaignsKeywordResearchGoogleAdwordsVideoTwitterYoutubeE-CommerceMSN

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Top Search Engine Marketing Strategist Skills

  1. Website Content
  2. Search Engine Optimization
  3. Major Search Engines
You can check out examples of real life uses of top skills on resumes here:
  • Accomplished through a combination of website content restructuring and optimization.
  • Performed a variety of search engine optimization duties including pay-per-click account management, traffic analysis, internal optimization and content management.
  • Provide training for the SEM Analysts, SEM specialists & PPC specialists on all SEO/SEM needs.
  • Utilize Google Analytics and other usability tools to improve visitor experience and lead conversion.
  • Focus on Search Engine Marketing (SEO/PPC) and pre roll video.

Top Search Engine Marketing Strategist Employers

Search Engine Marketing Strategist Videos

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