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Become A Search Engine Marketing Strategist

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Working As A Search Engine Marketing Strategist

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $74,000

    Average Salary

What Does A Search Engine Marketing Strategist Do At RSM Marketing

* Develop and execute SEO campaigns
* Develop and execute Email marketing campaigns
* Analyze website, search and social data
* Manage PPC accounts (Google Adwords, Bing etc.)
* Manage social media advertising (Facebook, YouTube, etc.)
* Write general web site content
* Write blogs for a variety of industries
* Create social media postsMust be proficient with standard web site CMS tools, E-mail marketing tools, Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube and LinkedIn.
* Must have a fundamental understanding of Google Adwords, Google Analytics and Facebook Insights.
* This role will work directly with clients as well as with internal project managers, account reps, web developers and support staff.
* Must be a responsible self-motivated professional, an effective problem solver and someone who can communicate with people with varying levels or technical knowledge.
* Must be comfortable working with clients in person, on the phone and via email, to develop marketing content and explain SEM goals, processes and procedures
* Must be able to manage multiple tasks with little supervision.
* Must be able to execute tasks on tight deadlines
* BA/BS and/or equivalent experience required.
* Google Certification(s) a plus
* This is a full-time position.
* We offer a competitive salary based on experience, insurance benefits, a fun work environment and an opportunity to be a part of a nationally growing company
* RSM Marketing was created in 2016 by the merger of RSA Marketing and 360Ideas, two companies of equal size and complementary services.
* RSM Marketing exclusively offers an Outsourced Marketing Department"model through flat-fee subscriptions to entrepreneurially-minded companies of any size and category.
* RSM also provides outsourced marketing directors for clients that don t need or desire a full-time employee.
* A large and diverse client mix primarily in Wichita, Kansas City and Oklahoma City includes Fortune 100 companies to private equity start-ups.
* RSM s family of brands includes 360Ideas (online marketing), (community&business directory), Hydraulic Studio (region s largest industrial video and still imagery team), and Air Capital Drone Co. (aerial drone imagery

What Does A Search Engine Marketing Strategist Do At Hearts& Science

* Develop and implement SEO campaigns, strategies and initiatives
* Assist client teams in developing SEO strategies and programs that meet client business goals
* Conduct Natural Search Research
* Create client-bound research and execution documents
* Research and implement linking strategies
* Create monthly, quarterly and ad-hoc reports per client s business specs
* Conduct and implement multiple page-level optimizations per client s business needs
* Identify SEO opportunities on websites of Fortune 100 companies
* Collaborating with client s technical group in order to implement proposed recommendations
* Work with cross functional departments to develop and track all details of SEO initiatives Requirements
* Bachelor's degree required
* year of experience in content marketing, SEM/SEO, or digital media (internship or otherwise)
* Possess a BA/BS in Marketing, English, Journalism or related discipline
* Have a passion for connecting queries to content, and a commitment to making sure the client s relevant content is found by those who are looking for it
* Excellent written/verbal communication skills
* Have strong organizational skills, being able to manage multiple projects at once in a fast-paced, deadline-driven environment
* Be fluent in Microsoft Excel, Word, Outlook, PowerPoint, etc.
* Benefits At Omnicom Media Group, we offer a complex benefits package including medical benefits and Paid Time Off, as well as discretionary bonuses for select roles.
* Diversity and Inclusion At Omnicom Media Group, our people are our greatest asset.
* We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent.
* Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
* Our Commitment to Equal Opportunity At Omnicom Media Group we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability or any other characteristic.
* Each person is valued for his or her talents, expertise, experience and perspective.
* We are an Equal Opportunity Employer Associated topics: advertising sales, client facing, digital, display, hybrid, junior, media, operations, performance

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Search Engine Marketing Strategist Typical Career Paths

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Average Length of Employment
Internet Marketer 2.4 years
Digital Strategist 1.6 years
Search Strategist 1.5 years
Top Careers Before Search Engine Marketing Strategist
Internship 6.7%
Buyer 3.3%
Top Careers After Search Engine Marketing Strategist
Co-Founder 4.5%

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Top Skills for A Search Engine Marketing Strategist

  1. Search Engine Optimization
  2. Company Website
  3. Campaign Performance
You can check out examples of real life uses of top skills on resumes here:
  • Performed a variety of search engine optimization duties including pay-per-click account management, traffic analysis, internal optimization and content management.
  • Developed an Online Reputation Management program and spearheaded the creation and fulfillment.
  • Interfaced with clients explaining SEO/SEM strategies as well as client SEO education through blogging tips and tutorials.
  • Monitored traffic, performance, and profit/loss metrics across categories spending over $1,000,000/month in PPC and Display Marketing.
  • Created client search advertisements, optimizing campaigns and keywords utilizing Google AdWords and Yahoo!

Search Engine Marketing Strategist Demographics

Gender

Male

65.3%

Female

30.6%

Unknown

4.2%
Ethnicity

White

62.5%

Hispanic or Latino

18.5%

Black or African American

10.2%

Asian

5.9%

Unknown

2.9%
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Foreign Languages Spoken

Spanish

75.0%

Italian

25.0%

Search Engine Marketing Strategist Education

Schools

Concordia University Chicago

7.7%

University of Idaho

7.7%

State University of New York Buffalo

7.7%

Fairfield University

7.7%

Pennsylvania State University

7.7%

University of Central Florida

7.7%

University of Dayton

3.8%

University of North Texas

3.8%

Sessions College for Professional Design

3.8%

Tufts University

3.8%

Long Island University - C W Post Campus

3.8%

University of Florida

3.8%

Stonehill College

3.8%

Colorado Heights University

3.8%

Seattle University

3.8%

Touro University Worldwide

3.8%

University of Oklahoma

3.8%

University of Maryland - University College

3.8%

Florida Atlantic University

3.8%

University of Mississippi

3.8%
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Majors

Business

24.1%

Marketing

13.8%

Advertising

6.9%

Psychology

5.2%

Public Relations

5.2%

English

5.2%

History

5.2%

Communication

5.2%

Management

3.4%

Audiovisual Communications Technologies

3.4%

Computer Science

3.4%

Graphic Design

3.4%

Liberal Arts

3.4%

International Business

1.7%

Entertainment Business

1.7%

Political Science

1.7%

Literature

1.7%

Agricultural Public Services

1.7%

Law

1.7%

Human Resources Management

1.7%
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Degrees

Bachelors

68.2%

Other

10.6%

Masters

9.1%

Certificate

4.5%

Associate

4.5%

Doctorate

3.0%
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