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Search engine marketing strategist skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

John Ney,

John Ney

Below we've compiled a list of the most critical search engine marketing strategist skills. We ranked the top skills for search engine marketing strategists based on the percentage of resumes they appeared on. For example, 10.6% of search engine marketing strategist resumes contained digital marketing as a skill. Continue reading to find out what skills a search engine marketing strategist needs to be successful in the workplace.

15 search engine marketing strategist skills for your resume and career

1. Digital Marketing

Here's how search engine marketing strategists use digital marketing:

Developed a digital marketing plan to raise the company's brand awareness and sales.
Present company services including search engine optimization, online reputation management, website management and digital marketing to potential clients.

2. Paid Search

Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.

Here's how search engine marketing strategists use paid search:

Managed 12-15 large budget Paid Search campaigns for companies covering a variety of industries.
Manage the day-to-day activities and tactical requirements of lead generating campaigns, including performance-based sites and paid search engine marketing.

3. Campaign Performance

Here's how search engine marketing strategists use campaign performance:

Lead the monitoring and reporting of campaign performance to proactively communicate any issues and develop actionable recommendations to maximize campaign success.
Created and maintained client-facing reporting dashboards that detailed campaign performance driven by data analysis.

4. Search Engine Marketing

Here's how search engine marketing strategists use search engine marketing:

Focus on Search Engine Marketing (SEO/PPC) and pre roll video.
Search Engine Marketing using Google Adwords & Analytics.

5. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how search engine marketing strategists use sem:

Conducted monthly competitive analysis and SEM reporting.
Specialize in content management systems (CMS), search engine marketing (SEM), content delivery and customer experience.

6. Website Traffic

Here's how search engine marketing strategists use website traffic:

Specialized in developing advertising and promotional marketing activities to increase website traffic across all web properties primarily using natural SEO Methodologies.
Web Traffic Analysis: Prepared monthly website traffic analyses and presentations including all e- commerce transactions for senior management.

7. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how search engine marketing strategists use keyword research:

Assisted with keyword research and planning Ensured proper sitemap accuracy and indexing
Conducted keyword research using Google Keyword Planner and created content for on-site website optimization for international hospitality brands.

8. Marketing Campaigns

Here's how search engine marketing strategists use marketing campaigns:

Develop and sell online marketing campaigns based on SEO strategies, by implementing Dex-branded products and solutions to exceed business goals.
Developed and oversaw implementation and launch of scheduled marketing campaigns with calculated sales goals and established key performance indicators.

9. Search Campaigns

Here's how search engine marketing strategists use search campaigns:

Assisted in maintaining the company's paid search campaigns in Google, Yahoo & MSN.
Research, analyze, and monitor search campaigns on a daily, weekly, and monthly basis.

10. Google Adwords

Here's how search engine marketing strategists use google adwords:

Created client search advertisements, optimizing campaigns and keywords utilizing Google AdWords and Yahoo!
Managed Google AdWords campaigns, Google Analytics, and SEO content.

11. Search Engine Optimization

Here's how search engine marketing strategists use search engine optimization:

Managed social media accounts for multiple brands-Provided product photography to be used on social media accounts-Practiced search engine optimization techniques
Monitored and optimized search engine optimization efforts through tracking analysis for two divisions of the company.

12. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how search engine marketing strategists use ppc:

Conducted reporting and analysis on the PPC program performance, including identifying business drivers and opportunities for improvement.
Performed quantitative analysis of market trends to recommend promotional tactics for PPC campaigns.

13. Statistical Analysis

Here's how search engine marketing strategists use statistical analysis:

Used statistical analysis and reports to create campaigns.

14. Lead Generation

Here's how search engine marketing strategists use lead generation:

Provided proposal for display advertising, landing page and email synchronizing increasing quality and quantity of lead generation and department satisfaction.
Created strategic search engine marketing and social media direction to optimize online presence for maximum exposure and increased lead generation !

15. Ad Copy

Here's how search engine marketing strategists use ad copy:

Improved ad copy for various advertising mediums.

What skills help Search Engine Marketing Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on search engine marketing strategist resumes?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

Internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important but also marketing research skills.

What soft skills should all search engine marketing strategists possess?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.

What hard/technical skills are most important for search engine marketing strategists?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.

What search engine marketing strategist skills would you recommend for someone trying to advance their career?

Elizabeth Thomas

Senior Instructor-Public Relations, Murray State University

Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.

Do you want to know more?

List of search engine marketing strategist skills to add to your resume

The most important skills for a search engine marketing strategist resume and required skills for a search engine marketing strategist to have include:

Digital Marketing
Paid Search
Campaign Performance
Search Engine Marketing
SEM
Website Traffic
Keyword Research
Marketing Campaigns
Search Campaigns
Google Adwords

Search Engine Optimization
PPC
Statistical Analysis
Lead Generation
Ad Copy
ROI
Search Engine
Website Content
HTML
User Experience

Yahoo
Competitive Analysis
Facebook
A/B
Link Building
B Testing
Blog Posts
Content Marketing
Search Results
YouTube

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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