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Top 43 Search Engine Marketing Strategist Skills

Below we've compiled a list of the most important skills for a Search Engine Marketing Strategist. We ranked the top skills based on the percentage of Search Engine Marketing Strategist resumes they appeared on. For example, 21.7% of Search Engine Marketing Strategist resumes contained Search Engine Optimization as a skill. Let's find out what skills a Search Engine Marketing Strategist actually needs in order to be successful in the workplace.

These are the most important skills for a Search Engine Marketing Strategist:

1. Search Engine Optimization

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high Demand
Here's how Search Engine Optimization is used in Search Engine Marketing Strategist jobs:
  • Performed a variety of search engine optimization duties including pay-per-click account management, traffic analysis, internal optimization and content management.

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2. Company Website

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high Demand

3. Campaign Performance

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high Demand

4. Online

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high Demand
Here's how Online is used in Search Engine Marketing Strategist jobs:
  • Developed an Online Reputation Management program and spearheaded the creation and fulfillment.
  • Manage online advertising driving clients to engage with business on the phone and through the internet.
  • Consulted with clients to determine a direction for their websites and online marketing endeavors.
  • Build websites for small businesses to increase in their online presence.
  • Created and evolved high impact online and offline marketing strategies.
  • Develop online marketing strategies to increase leads and conversions.
  • Develop and sell online marketing campaigns based on SEO strategies, by implementing Dex-branded products and solutions to exceed business goals.

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5. SEM

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high Demand
Here's how SEM is used in Search Engine Marketing Strategist jobs:
  • Interfaced with clients explaining SEO/SEM strategies as well as client SEO education through blogging tips and tutorials.
  • Create and expand advertisements for social media, social networks and search engines.
  • Bid Management Platforms - Experience using 3rd party platforms to manage SEM Campaigns.

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6. PPC

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high Demand
Here's how PPC is used in Search Engine Marketing Strategist jobs:
  • Monitored traffic, performance, and profit/loss metrics across categories spending over $1,000,000/month in PPC and Display Marketing.
  • Focus on Search Engine Marketing (SEO/PPC) and pre roll video.

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7. Facebook

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high Demand

8. Yahoo

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high Demand
Here's how Yahoo is used in Search Engine Marketing Strategist jobs:
  • Created client search advertisements, optimizing campaigns and keywords utilizing Google AdWords and Yahoo!

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10. Keyword Research

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high Demand
Here's how Keyword Research is used in Search Engine Marketing Strategist jobs:
  • Assisted with keyword research and planning Ensured proper sitemap accuracy and indexing

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11. Web Content

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high Demand

12. A/B

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high Demand

13. Competitive Analysis

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average Demand

14. Internet

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average Demand

15. Ad Copy

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average Demand
Here's how Ad Copy is used in Search Engine Marketing Strategist jobs:
  • Improved ad copy for various advertising mediums.

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16. Drive Traffic

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average Demand

17. Data Analysis

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average Demand

18. ROI

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average Demand
Here's how ROI is used in Search Engine Marketing Strategist jobs:
  • Managed 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.

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19. Html

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average Demand
Here's how Html is used in Search Engine Marketing Strategist jobs:
  • Create email mockups with copy (tag lines) and edit email HTML templates and landing pages.

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20. Business Development

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average Demand
Here's how Business Development is used in Search Engine Marketing Strategist jobs:

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21. Direct Response

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average Demand

22. Reputation Management

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average Demand

23. Blog Posts

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average Demand
Here's how Blog Posts is used in Search Engine Marketing Strategist jobs:
  • Created SEO-based content for small business owners, including blog posts, website text, social media posts and newsletters.

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24. Youtube

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average Demand

25. Multiple Client Websites

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average Demand

26. Search Results

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low Demand
Here's how Search Results is used in Search Engine Marketing Strategist jobs:
  • Plan new websites for clients to improve their visibility to Google search results using all foundations of algorithim changes and updates.

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27. Key Performance Indicators

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low Demand

28. Yelp

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low Demand

29. Site Architecture

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low Demand

30. Content Development

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low Demand

31. Natural Hairstyles

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low Demand

32. On-Page

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low Demand

33. Real Estate

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low Demand

34. Demographic Research

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low Demand

35. Interactive Blog

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low Demand

36. Pinterest

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low Demand

37. Official Website

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low Demand

38. Roas

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low Demand
Here's how Roas is used in Search Engine Marketing Strategist jobs:
  • value at 4:1 ROAS to $1M monthly conv.

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39. Press Releases

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low Demand

40. New Clients

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low Demand

41. Website Analysis

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low Demand

42. Customer Expectations

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low Demand
Here's how Customer Expectations is used in Search Engine Marketing Strategist jobs:
  • Developed and managed feedback systems that helped meet and exceed customer expectations.

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43. Feedback Systems

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low Demand

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20 Most Common Skills For A Search Engine Marketing Strategist

Search Engine Optimization

26.8%

Company Website

15.7%

Campaign Performance

11.7%

Online

7.1%

SEM

5.2%

PPC

4.3%

Facebook

3.7%

Yahoo

3.1%

Link Building

2.8%

Keyword Research

2.8%

Web Content

2.2%

A/B

2.2%

Competitive Analysis

2.2%

Internet

1.8%

Ad Copy

1.8%

Drive Traffic

1.5%

Data Analysis

1.5%

ROI

1.2%

Html

1.2%

Business Development

1.2%
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Typical Skill-Sets Required For A Search Engine Marketing Strategist

Rank Skill
1 Search Engine Optimization 21.7%
2 Company Website 12.7%
3 Campaign Performance 9.5%
4 Online 5.7%
5 SEM 4.2%
6 PPC 3.5%
7 Facebook 3.0%
8 Yahoo 2.5%
9 Link Building 2.2%
10 Keyword Research 2.2%
11 Web Content 1.7%
12 A/B 1.7%
13 Competitive Analysis 1.7%
14 Internet 1.5%
15 Ad Copy 1.5%
16 Drive Traffic 1.2%
17 Data Analysis 1.2%
18 ROI 1.0%
19 Html 1.0%
20 Business Development 1.0%
21 Direct Response 1.0%
22 Reputation Management 1.0%
23 Blog Posts 1.0%
24 Youtube 1.0%
25 Multiple Client Websites 1.0%
26 Search Results 1.0%
27 Key Performance Indicators 1.0%
28 Yelp 0.7%
29 Site Architecture 0.7%
30 Content Development 0.7%
31 Natural Hairstyles 0.7%
32 On-Page 0.7%
33 Real Estate 0.7%
34 Demographic Research 0.7%
35 Interactive Blog 0.7%
36 Pinterest 0.7%
37 Official Website 0.7%
38 Roas 0.7%
39 Press Releases 0.7%
40 New Clients 0.7%
41 Website Analysis 0.7%
42 Customer Expectations 0.7%
43 Feedback Systems 0.7%
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