Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for search engine marketing strategists in the United States
Are search engine marketing strategist jobs in demand?
Search engine marketing strategist job and salary trends over time
Search engine marketing strategist jobs over time
Search engine marketing strategist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 73 | 0.00% |
| 2020 | 69 | 0.00% |
| 2019 | 21 | 0.00% |
| 2018 | 31 | 0.00% |
| 2017 | 25 | 0.00% |
Average search engine marketing strategist salary over time
Search engine marketing strategist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $68,845 | $33.10 | +3.4% |
| 2024 | $66,576 | $32.01 | +2.3% |
| 2023 | $65,069 | $31.28 | +2.0% |
| 2022 | $63,801 | $30.67 | +2.3% |
| 2021 | $62,359 | $29.98 | +1.5% |
Search engine marketing strategist jobs by state
Most common states for search engine marketing strategists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 166 | 27% |
| 2 | Rhode Island | 1,059,639 | 231 | 22% |
| 3 | Utah | 3,101,833 | 619 | 20% |
| 4 | Montana | 1,050,493 | 188 | 18% |
| 5 | New Hampshire | 1,342,795 | 229 | 17% |
| 6 | Washington | 7,405,743 | 1,156 | 16% |
| 7 | Wyoming | 579,315 | 93 | 16% |
| 8 | North Dakota | 755,393 | 110 | 15% |
| 9 | Minnesota | 5,576,606 | 770 | 14% |
| 10 | South Dakota | 869,666 | 120 | 14% |
| 11 | Illinois | 12,802,023 | 1,703 | 13% |
| 12 | Maine | 1,335,907 | 167 | 13% |
| 13 | Alaska | 739,795 | 94 | 13% |
| 14 | District of Columbia | 693,972 | 89 | 13% |
| 15 | New Jersey | 9,005,644 | 1,114 | 12% |
| 16 | Virginia | 8,470,020 | 1,038 | 12% |
| 17 | Colorado | 5,607,154 | 694 | 12% |
| 18 | Connecticut | 3,588,184 | 420 | 12% |
| 19 | Nebraska | 1,920,076 | 232 | 12% |
| 20 | Kansas | 2,913,123 | 286 | 10% |
Search Engine Marketing Strategist job outlook: Expert opinions
Our panel of search engine marketing strategist experts
University of Connecticut
Murray State University
Catholic University of America
Idaho State University
What Search Engine Marketing Strategist skills would you recommend for someone trying to advance their career?
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
What will help Search Engine Marketing Strategists increase their earning potential?
Scott Wallace: One of the beauties of this career is that every day is different. A Digital Media Specialist might be sent out to cover an outdoor concert one day or flooding in a local community the next. A Digital Media Specialist needs to develop a range of skills that include recognizing a good story and being able to tell it with crisp, clear writing and strong visuals. It’s a wonderful way to connect with people from all walks of life. A successful professional will keep up on the news and be keeping a watchful eye on event calendars to seek out opportunities for great storytelling!
What general advice would you give to a Search Engine Marketing Strategist?
Elizabeth Thomas: While the specific tasks will vary by industry, a Digital Media Specialist most often works with metrics and analytics tools/platforms to impact search results (search engine marketing) and increase search engine optimization (SEO). Additionally, this professional may be involved at every level of digital media, from developing content, to editing video, managing social media accounts, monitoring media platforms, curating web content, and even engaging with consumers.
What Search Engine Marketing Strategist skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Chad Smith
Director of Legal ProgramsCatholic University of America
Legal Research And Advanced Professional Studies
What will help Search Engine Marketing Strategists increase their earning potential?
Chad Smith: First off, start by researching the job market and knowing what the going salaries are for your particular area/job. Then, prove to the employer/potential job that you offer more value than the next applicant. Recent graduates tend to have similar resumes and qualifications. Thus, you need to find what you do that sets you apart and adds the value that the potential employer is seeking.
John Ney
Assistant Marketing Professor, Director of Professional Development & Sales ExcellenceIdaho State University
College of Business
What skills stand out on Search Engine Marketing Strategist resumes?
John Ney: Internships or class project experience that show the student has helped develop a marketing strategy for a company is probably the most important but also marketing research skills.
What soft skills should all Search Engine Marketing Strategists possess?
John Ney: -A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.
What hard/technical skills are most important for Search Engine Marketing Strategists?
John Ney: -With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.
What skills will help Search Engine Marketing Strategists earn the most?
John Ney: -Sales skills - Most sales jobs are commission-based, and they are not capped.
-Everybody sells! Sales are really about building relationships, so having people and communication skills can really pay off!