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Become A Search Engine Optimizer

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Working As A Search Engine Optimizer

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $73,069

    Average Salary

What Does A Search Engine Optimizer Do At Assurant

* Define Strategy 20%
* Works to define SEO & SEM strategy and establish goals/objectives for clients, platforms and owned sites
* Includes detailed plans for paid media, keywords, link building, onsite technical, on-page and off-page tactics, and alignment with cross-functional team on content plans
* Identify and evaluate digital media strategy opportunities with particular emphasis on PPC and retargeting.
* Other areas could include but not limited to mobile, display, online video, affiliate marketing and sponsorships.
* Strategy Execution & Collaboration 45%
* Manage day-to-day execution on all approved plans and campaigns.
* May in some cases require overseeing agency work
* Build systems and protocols with cross-functional teams that ensure all best practices are being followed for new launches and plans to improve existing sites are progressing
* Collaborate w/Digital Content, Communications, CRO & Social Business in execution alignment
* Conduct SEO website audits and document benchmarks and baselines
* Monitoring KPIs 20%
* Track, report, and analyze SEO& SEM campaign performance on a weekly/monthly/ yearly basis.
* Derive and apply actionable insights.
* Help set, and work to, performance indicators for SEO/SEM that everyone understands and which complement overall marketing and business objectives
* Playbook” Consult 15%
* Defines standards and best practices for all site launches related to field of expertise
* Work w/Delivery to ensure best practices are properly implemented
* Stay abreast of changes in the world of search engines (Google, Yahoo, Bing) to ensure compliance with guidelines and algorithms and prepared when signals of change are strong and continually update playbook as warranted

What Does A Search Engine Optimizer Do At CVS Health

* Evangelize the power of SEO in driving incremental trafficand positive business outcomes across the organization, partnering with keystakeholders in Marketing, IT, Merchandising, Analytics, PR, Social and SEM toimplement best practices that will optimize our SEO presence across all digitalproperties.
* Provide input and execution of a multi-year SEO strategy,which includes content, site architecture, link-building and keywordselection/utilization.
* Monitor SEO trends and investigate irregularities inperformance.
* Gather and draw insights from data that can help define areasof improvements and optimization.
* Oversee SEO 3 rd party relationships to drivecontinuous improvement in results, leveraging various internal and externalanalytics tools to measure and report upon performance and Troubleshoot andidentify technical issues that might be affecting our overall ranking
* Development and execution against forecast goals
* strategy

What Does A Search Engine Optimizer Do At Whole Foods Market

* Works with a broad cross-functional team (Digital Product, Technology and Content/Editorial, etc) to establish and implement an integrated multi-channel SEO program
* Supports SEO/content optimization across all channels in collaboration with content/editorial team, social media team and media/partnerships team
* Performs keyword research and analysis to support and inform new program activations, content development and marketing campaigns
* Conducts audits and leads optimization of existing content to improve natural search ranking
* Collaborates with digital designers and managing editors to establish content architecture; helps to balance customer experience with business/communication needs
* Collaborates with media/partnerships team and content/editorial team to ensure SEO/SEM alignment
* Partners with digital analytics team to track and analyze traffic and user behavior on an ongoing basis to measure success
* Maintains up-to-date knowledge of SEO best practices; acts as an evangelist and trainer for internal stakeholders on SEO trends, tools and tactics

What Does A Search Engine Optimizer Do At Lowe's

* Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering search marketing tactics on time and on budget to ensure that project results are in line with corporate expectations
* Designs and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team members
* Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI
* Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement
* Interprets financial data and understands the implications to the business to assist the SEO Manager with the development of a viable Search Marketing strategy and tactics
* Reviews competitive market data across marketing channels to influence future project work
* Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day
* Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand

What Does A Search Engine Optimizer Do At Verizon

* Develop cohesive, compelling SEO strategies that guide the development & content processes
* Serve as a trusted consultant, practitioner, and advocate for the SEO discipline
* Manage a team with diverse skills sets including technology, content, social and media
* Communicate strategic visions to internal stakeholders and help disperse the strategy to the greater organization
* Partner across business units (Marketing, IT, Consumer Insights) to build a holistic search approach that aligns with business objectives and drives sustainable growth and delivers a best in class SEO strategy
* Establish and promote SEO guidelines, best practices and standards across business units
* Collaborate closely with the Development and Visual Design teams to ensure SEO requirements are deeply integrated into applications
* Maintain expert level understanding of latest industry trends, guidelines, and algorithm changes

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Search Engine Optimizer Career Paths

Search Engine Optimizer Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • German

  • Russian

  • Hindi

  • Mandarin

  • Chinese

  • Japanese

  • Italian

  • Korean

  • Urdu

  • Arabic

  • Gujarati

  • Igbo

  • Dutch

  • Hebrew

  • Ukrainian

  • Bengali

  • Marathi

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Real Search Engine Optimizer Salaries

Job Title Company Location Start Date Salary
Chief Search Engine Optimization (SEO) Analyst Insidersreferral.Com, Inc. Austin, TX Sep 04, 2015 $207,669
Head of Search Engine Optimization Carfax, Inc. Centreville, VA May 19, 2016 $200,000
SR. Manager Search Engine Optimization Milestone Internet Marketing Santa Clara, CA Dec 22, 2016 $187,907
Senior Manager, Internet Marketing, SEO Shutterfly, Inc. Redwood City, CA May 27, 2016 $173,056
VP, Director, SEO Digitas, Inc. New York, NY Apr 27, 2015 $165,000 -
SR. Manager, Internet Marketing, Search Engine Optimization Shutterfly, Inc. Redwood City, CA Aug 19, 2016 $144,500
Waterflood Optimization Engineer Chevron Corporation Houston, TX Jul 24, 2016 $143,300
Search Engine Optimization (SEO) Analyst Justanswer LLC San Francisco, CA Mar 17, 2016 $134,638 -
Fleet Optimization Engineer Uber Technologies, Inc. Pittsburgh, PA Nov 11, 2016 $130,000 -
Fleet Optimization Engineer Uber Technologies, Inc. Pittsburgh, PA Sep 29, 2015 $130,000 -
Director of SEO Overstock.Com, Inc. Salt Lake City, UT Jan 07, 2016 $130,000
SEO Strategist Tripadvisor LLC Newton, MA Sep 30, 2015 $130,000 -
Senior Product Manager, SEO Grubhub Holdings, Inc. New York, NY May 07, 2015 $126,000
SEO Manager Icrossing Inc. New York, NY Jun 29, 2015 $125,000
Asset Optimization Engineer U.S. Borax Boron, CA Feb 08, 2016 $89,999 -
Vehicle Optimization Engineer General Motors Company Warren, MI Oct 16, 2015 $87,500
SEO Specialist Tripadvisor LLC Newton, MA Nov 20, 2015 $87,000 -
Optimization Engineer Comcast Cable Communications, LLC Philadelphia, PA Dec 14, 2016 $86,753 -
Seo/Sem Manager Cellular Direct Santa Ana, CA Jun 10, 2016 $86,549
Optimization Engineer National Oilwell Varco, L.P. Houston, TX Jan 10, 2015 $86,507
Search Campaign Optimizer (Apac) Firewood Marketing, Inc. Mountain View, CA Feb 23, 2015 $85,000
SEO Specialist Tripadvisor LLC Newton, MA Jul 09, 2015 $84,510 -
SEO Manager Hotwire, Inc. San Francisco, CA Apr 25, 2016 $70,096 -
Optimization Engineer Ascion, LLC Eden, NY Sep 15, 2015 $70,000
Head of SEO and Internet Marketing NYC Music School Inc. New York, NY Jul 12, 2015 $70,000
Search Campaign Optimizer Firewood Marketing Inc. Mountain View, CA Sep 11, 2015 $70,000
SEO Supervisor Resolution Media Inc. Chicago, IL Jan 04, 2016 $70,000 -
Digital Analytics/SEO Specialist Hire It People, LLC South Amboy, NJ Aug 15, 2015 $65,741

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Top Skills for A Search Engine Optimizer


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Top Search Engine Optimizer Skills

  1. Client Websites
  2. Major Search Engines
  3. Keyword Research
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with a team of experts to create online relationships for client websites in order to improve search engine results.
  • Planned and implemented powerful link building strategies to increase client's link popularity and gain visibility on major search engines.
  • Performed keyword research and competitive analysis for clients.
  • Translated business concepts into recognizable online presences.
  • Managed the link building campaigns for the company's website.

Top Search Engine Optimizer Employers

Search Engine Optimizer Videos

Search Engine Optimization crash course

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