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Become A Search Engine Optimizer

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Working As A Search Engine Optimizer

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $73,069

    Average Salary

What Does A Search Engine Optimizer Do At Assurant

* Define Strategy 20%
* Works to define SEO & SEM strategy and establish goals/objectives for clients, platforms and owned sites
* Includes detailed plans for paid media, keywords, link building, onsite technical, on-page and off-page tactics, and alignment with cross-functional team on content plans
* Identify and evaluate digital media strategy opportunities with particular emphasis on PPC and retargeting.
* Other areas could include but not limited to mobile, display, online video, affiliate marketing and sponsorships.
* Strategy Execution & Collaboration 45%
* Manage day-to-day execution on all approved plans and campaigns.
* May in some cases require overseeing agency work
* Build systems and protocols with cross-functional teams that ensure all best practices are being followed for new launches and plans to improve existing sites are progressing
* Collaborate w/Digital Content, Communications, CRO & Social Business in execution alignment
* Conduct SEO website audits and document benchmarks and baselines
* Monitoring KPIs 20%
* Track, report, and analyze SEO& SEM campaign performance on a weekly/monthly/ yearly basis.
* Derive and apply actionable insights.
* Help set, and work to, performance indicators for SEO/SEM that everyone understands and which complement overall marketing and business objectives
* Playbook” Consult 15%
* Defines standards and best practices for all site launches related to field of expertise
* Work w/Delivery to ensure best practices are properly implemented
* Stay abreast of changes in the world of search engines (Google, Yahoo, Bing) to ensure compliance with guidelines and algorithms and prepared when signals of change are strong and continually update playbook as warranted

What Does A Search Engine Optimizer Do At CVS Health

* Evangelize the power of SEO in driving incremental trafficand positive business outcomes across the organization, partnering with keystakeholders in Marketing, IT, Merchandising, Analytics, PR, Social and SEM toimplement best practices that will optimize our SEO presence across all digitalproperties.
* Provide input and execution of a multi-year SEO strategy,which includes content, site architecture, link-building and keywordselection/utilization.
* Monitor SEO trends and investigate irregularities inperformance.
* Gather and draw insights from data that can help define areasof improvements and optimization.
* Oversee SEO 3 rd party relationships to drivecontinuous improvement in results, leveraging various internal and externalanalytics tools to measure and report upon performance and Troubleshoot andidentify technical issues that might be affecting our overall ranking
* Development and execution against forecast goals
* strategy

What Does A Search Engine Optimizer Do At Whole Foods Market

* Works with a broad cross-functional team (Digital Product, Technology and Content/Editorial, etc) to establish and implement an integrated multi-channel SEO program
* Supports SEO/content optimization across all channels in collaboration with content/editorial team, social media team and media/partnerships team
* Performs keyword research and analysis to support and inform new program activations, content development and marketing campaigns
* Conducts audits and leads optimization of existing content to improve natural search ranking
* Collaborates with digital designers and managing editors to establish content architecture; helps to balance customer experience with business/communication needs
* Collaborates with media/partnerships team and content/editorial team to ensure SEO/SEM alignment
* Partners with digital analytics team to track and analyze traffic and user behavior on an ongoing basis to measure success
* Maintains up-to-date knowledge of SEO best practices; acts as an evangelist and trainer for internal stakeholders on SEO trends, tools and tactics

What Does A Search Engine Optimizer Do At Lowe's

* Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering search marketing tactics on time and on budget to ensure that project results are in line with corporate expectations
* Designs and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team members
* Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI
* Manages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement
* Interprets financial data and understands the implications to the business to assist the SEO Manager with the development of a viable Search Marketing strategy and tactics
* Reviews competitive market data across marketing channels to influence future project work
* Requires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day
* Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand

What Does A Search Engine Optimizer Do At Verizon

* Develop cohesive, compelling SEO strategies that guide the development & content processes
* Serve as a trusted consultant, practitioner, and advocate for the SEO discipline
* Manage a team with diverse skills sets including technology, content, social and media
* Communicate strategic visions to internal stakeholders and help disperse the strategy to the greater organization
* Partner across business units (Marketing, IT, Consumer Insights) to build a holistic search approach that aligns with business objectives and drives sustainable growth and delivers a best in class SEO strategy
* Establish and promote SEO guidelines, best practices and standards across business units
* Collaborate closely with the Development and Visual Design teams to ensure SEO requirements are deeply integrated into applications
* Maintain expert level understanding of latest industry trends, guidelines, and algorithm changes

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Search Engine Optimizer Career Paths

Average Length of Employment
Top Employers Before
Internship 10.2%
Editor 4.5%
Consultant 3.9%
Owner 3.5%
Manager 3.5%
Webmaster 3.4%
Top Employers After
Owner 7.2%
Manager 4.9%
Consultant 4.4%
Editor 3.0%

Search Engine Optimizer Demographics

Gender

Male

64.6%

Female

32.9%

Unknown

2.5%
Ethnicity

White

76.4%

Asian

10.3%

Hispanic or Latino

9.9%

Unknown

2.6%

Black or African American

0.8%
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Languages Spoken

Spanish

47.7%

French

13.1%

Portuguese

5.4%

German

4.6%

Russian

3.8%

Hindi

3.5%

Mandarin

3.5%

Chinese

2.7%

Japanese

2.7%

Italian

2.3%

Korean

1.5%

Urdu

1.5%

Arabic

1.5%

Gujarati

1.2%

Igbo

1.2%

Dutch

0.8%

Hebrew

0.8%

Ukrainian

0.8%

Bengali

0.8%

Marathi

0.8%
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Search Engine Optimizer Education

Schools

Utah Valley University

10.5%

Full Sail University

8.1%

University of Phoenix

8.1%

Brigham Young University

7.6%

Arizona State University

4.8%

University of Utah

4.8%

Florida International University

4.8%

Southern New Hampshire University

4.8%

Michigan State University

4.5%

University of Central Florida

4.3%

University of Texas at Austin

4.1%

University of South Florida

3.9%

Georgia State University

3.9%

Florida State University

3.9%

Utah State University

3.9%

University of North Texas

3.7%

DePaul University

3.7%

Columbia College Chicago

3.5%

Pennsylvania State University

3.5%

University of Houston

3.5%
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Majors

Business

16.9%

Marketing

14.4%

Communication

8.7%

English

8.3%

Computer Science

7.6%

Journalism

5.6%

Graphic Design

4.0%

Writing

3.9%

Management

3.6%

Information Technology

3.6%

Public Relations

3.1%

Computer Information Systems

3.1%

Electrical Engineering

2.7%

Psychology

2.6%

Computer Applications

2.5%

Political Science

2.4%

Advertising

2.0%

Fine Arts

1.9%

Finance

1.7%

Economics

1.6%
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Degrees

Bachelors

54.2%

Other

17.9%

Masters

17.4%

Associate

5.8%

Certificate

3.1%

Doctorate

0.7%

Diploma

0.7%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Search Engine Optimizer Salaries

Job Title Company Location Start Date Salary
Fleet Optimization Engineer Uber Technologies, Inc. Pittsburgh, PA Nov 11, 2016 $130,000 -
$140,000
Fleet Optimization Engineer Uber Technologies, Inc. Pittsburgh, PA Sep 29, 2015 $130,000 -
$140,000
Optimization Engineer Nanigans, Inc. Boston, MA Jun 18, 2015 $122,450 -
$124,000
Optimization Engineer Shell Global Solutions (Us) Inc. Houston, TX Aug 20, 2015 $113,500
Web Optimization Engineer Facebook, Inc. Palo Alto, CA Sep 01, 2011 $110,000
Web Optimization Engineer Facebook, Inc. Palo Alto, CA Apr 02, 2011 $110,000
Optimization Engineer Shell Global Solutions (Us) Inc. Houston, TX Mar 21, 2013 $105,000
Senior Software Engineer-SEO Bazaarvoice, Inc. Austin, TX Dec 15, 2014 $105,000 -
$125,000
Optimization Engineer Shell U.S. Hosting Company Houston, TX Mar 18, 2013 $104,333
Engineer, Blending Optimization Invensys Systems, Inc. Houston, TX Sep 27, 2013 $103,000
Associate SEO Engineer About, Inc. Oakland, CA Jan 08, 2016 $102,000
Optimization Engineer Appnexus, Inc. New York, NY Jan 09, 2012 $101,629
Optimization Engineer Lumileds Lighting LLC San Jose, CA Aug 14, 2015 $100,000
Optimization Engineer Appnexus, Inc. New York, NY Sep 07, 2013 $100,000
Engineer, Blending Optimization Schneider Electric Software LLC Houston, TX Feb 15, 2016 $98,030 -
$113,464
SEO Engineer-Team Lead Adobe Systems Incorporated San Jose, CA Oct 02, 2013 $97,708
Optimization Engineer Avadhi Finance & Technology, Inc. Okemos, MI Jan 31, 2010 $97,000
Optimization Engineer Avadhi Finance & Technology Inc. Okemos, MI Jan 31, 2010 $97,000
Engineer, Blending Optimization Invensys Systems, Inc. Houston, TX Sep 14, 2013 $96,000
Optimization Engineer QO Inc. Houston, TX Oct 05, 2009 $96,000
Optimization Engineer Ascion, LLC Bloomfield Hills, MI Sep 15, 2016 $80,850
Search Engine Optimization (SEO) Marketing, Program Management Staples, Inc. Framingham, MA Apr 27, 2016 $80,000 -
$85,000
Optimization Engineer Esimulation, Inc. Houston, TX Oct 01, 2010 $76,782
Asset Optimization Engineer U.S. Borax Boron, CA Jul 27, 2015 $76,502 -
$105,900
Optimization Technology Engineer General Electric Company-Infrastructure Santa Ana, CA Aug 16, 2010 $76,400
Optimization Engineer Adknowledge, Inc. Kansas City, MO May 20, 2013 $75,000
Crude Optimization Engineer Phillips 66 Company Roxana, IL May 01, 2012 $74,995 -
$103,200

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Top Skills for A Search Engine Optimizer

ClientWebsitesMajorSearchEnginesKeywordResearchOnlinePresenceLinkBuildingSearchEngineOptimizationContentStrategyPayPerClickGoogleAdwordsFacebookHtmlEmailCampaignsTwitterInternetSeo/SemOn-PageOptimizationYahooOrganicSearchWebDesignCSS

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Top Search Engine Optimizer Skills

  1. Client Websites
  2. Major Search Engines
  3. Keyword Research
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with a team of experts to create online relationships for client websites in order to improve search engine results.
  • Planned and implemented powerful link building strategies to increase client's link popularity and gain visibility on major search engines.
  • Performed keyword research and competitive analysis for clients.
  • Translated business concepts into recognizable online presences.
  • Managed the link building campaigns for the company's website.

Top Search Engine Optimizer Employers

Search Engine Optimizer Videos

Search Engine Optimization crash course

What is SEO and how does it work?

30 Day Challenge by Matt Cutts

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