Search engine optimizer demographics and statistics in the US
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Search engine optimizer demographics by:
Search engine optimizer gender statistics
21.2% of search engine optimizers are women and 78.8% of search engine optimizers are men.
- Male, 78.8%
- Female, 21.2%
Search engine optimizer gender ratio
| Gender | Percentages |
|---|---|
| Male | 78.8% |
| Female | 21.2% |
Search engine optimizer gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$99,336
Female income
$94,284
Search engine optimizer gender ratio over time
This data breaks down the percentage of men and women in search engine optimizer positions over time. Currently, 21.2% of search engine optimizers are female.
Search engine optimizer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 87.58% | 12.42% |
| 2011 | 86.44% | 13.56% |
| 2012 | 87.41% | 12.59% |
| 2013 | 88.38% | 11.62% |
| 2014 | 87.29% | 12.71% |
| 2015 | 87.38% | 12.62% |
| 2016 | 88.36% | 11.64% |
| 2017 | 87.81% | 12.19% |
| 2018 | 80.40% | 19.60% |
| 2019 | 78.93% | 21.07% |
| 2020 | 79.62% | 20.38% |
| 2021 | 78.78% | 21.22% |
Search engine optimizer related jobs gender ratio
We compared search engine optimizers with similar job titles to see how gender ratios vary. As you can see, dell certified systems expert and software applications architect have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Informatics Nurse Specialist | 13% | 87% |
| Clinical Support Specialist | 22% | 78% |
| Clinic Administrator | 23% | 77% |
| Search Engine Optimizer | 79% | 21% |
| Senior Data Center Engineer | 98% | 2% |
| Software Applications Architect | 98% | 2% |
| Dell Certified Systems Expert | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Search engine optimizer demographics by race
The most common ethnicity among search engine optimizers is White, which makes up 67.7% of all search engine optimizers. Comparatively, 12.0% of search engine optimizers are Asian and 8.8% of search engine optimizers are Hispanic or Latino.
- White, 67.7%
- Asian, 12.0%
- Hispanic or Latino, 8.8%
- Black or African American, 6.2%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.6%
Search engine optimizer race
| Search engine optimizer race | Percentages |
|---|---|
| White | 67.7% |
| Asian | 12.0% |
| Hispanic or Latino | 8.8% |
| Black or African American | 6.2% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.6% |
Search engine optimizer race and ethnicity over time
See how search engine optimizer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Search engine optimizer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 70.09% | 9.39% | 10.78% | 7.43% |
| 2011 | 70.82% | 9.26% | 10.08% | 6.76% |
| 2012 | 68.23% | 9.76% | 11.84% | 7.55% |
| 2013 | 68.24% | 9.08% | 13.31% | 7.03% |
| 2014 | 68.30% | 8.60% | 13.45% | 6.77% |
| 2015 | 69.40% | 8.46% | 11.85% | 7.58% |
| 2016 | 68.76% | 7.94% | 12.50% | 7.70% |
| 2017 | 68.46% | 8.03% | 12.72% | 8.01% |
| 2018 | 72.30% | 6.27% | 11.30% | 7.41% |
| 2019 | 71.06% | 6.68% | 11.46% | 8.08% |
| 2020 | 68.88% | 6.11% | 11.53% | 8.82% |
| 2021 | 67.73% | 6.24% | 11.99% | 8.82% |
Search engine optimizer wage gap by race
According to our data, asian search engine optimizers have the highest average salary compared to other ethnicities. Black or african american search engine optimizers have the lowest average salary at $95,927.
| Ethnicity | Salary |
|---|---|
| Unknown | $98,040 |
| White | $98,823 |
| Black or African American | $95,927 |
| Asian | $107,318 |
| Hispanic or Latino | $96,975 |
Average search engine optimizer age
See how the average age of search engine optimizers varies based on ethnicity and gender.
Male
Female
Search engine optimizer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 45 |
| Unknown | 42 | 42 |
| Asian | 42 | 41 |
| Hispanic or Latino | 41 | 41 |
| White | 44 | 44 |
| American Indian and Alaska Native | 44 | 46 |
Search engine optimizer age breakdown
The average age of search engine optimizers is 40+ years years old, representing 62% of the search engine optimizer population.
Search engine optimizer age breakdown
| Search Engine Optimizer Years | Percentages |
|---|---|
| 40+ years | 62% |
| 30-40 years | 29% |
| 20-30 years | 9% |
Search engine optimizer educational attainment
The most common degree for search engine optimizers is bachelor's degree, with 67% of search engine optimizers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 12%.
- Bachelor's, 67%
- Master's, 12%
- Associate, 12%
- High School Diploma, 4%
- Other Degrees, 5%
Search engine optimizers by degree level
| Search engine optimizer degree | Percentages |
|---|---|
| Bachelor's | 67% |
| Master's | 12% |
| Associate | 12% |
| High School Diploma | 4% |
| Other Degrees | 5% |
Search engine optimizer jobs you might like
Search engine optimizer wage gap by degree level
According to the data, search engine optimizers with a Doctorate degree earn more than those without, at $117,474 annually. With a Master's degree, search engine optimizers earn a median annual income of $117,443 compared to $105,196 for search engine optimizers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $117,443 |
| Bachelor's Degree | $105,196 |
| Doctorate Degree | $117,474 |
| Some College/ Associate Degree | $87,914 |
Search engine optimizer employment statistics
Most search engine optimizers work for a private in the technology industry.
Company size where search engine optimizers work
Below, you can see the size of companies where search engine optimizers work.
Search engine optimizer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 17% |
| > 10,000 employees | 24% |
Search engine optimizer jobs by company type
Employees with the search engine optimizer job title have their preferences when it comes to working for a company. For instance, most search engine optimizers prefer to work at private companies over public companies.
Search engine optimizer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 26% |
| Private | 69% |
| Government | 2% |
Search engine optimizer jobs by industry
The most common industries for search engine optimizers are technology, professional and internet.
Search engine optimizer industry statistics
| Industry | Percentages |
|---|---|
| Technology | 15% |
| Fortune 500 | 12% |
| Professional | 9% |
| Internet | 8% |
| Start-up | 8% |
| Media | 7% |
| Manufacturing | 6% |
| Telecommunication | 5% |
| Finance | 5% |
| Retail | 4% |
| Energy | 4% |
| Transportation | 3% |
| Automotive | 3% |
| Education | 3% |
| Hospitality | 2% |
| Non Profits | 2% |
| Government | 1% |
| Construction | 1% |
| Health Care | 1% |
| Real Estate | 1% |
Search engine optimizer turnover and employment statistics
Search engine optimizer unemployment rate over time
The unemployment rate for search engine optimizers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Search engine optimizer unemployment rate by year
| Year | Search engine optimizer unemployment rate |
|---|---|
| 2010 | 6.08% |
| 2011 | 4.28% |
| 2012 | 4.87% |
| 2013 | 3.52% |
| 2014 | 3.32% |
| 2015 | 3.15% |
| 2016 | 2.86% |
| 2017 | 2.28% |
| 2018 | 2.52% |
| 2019 | 2.66% |
| 2020 | 3.94% |
| 2021 | 3.69% |
Average search engine optimizer tenure
The average search engine optimizer stays at their job for 1-2 years, based on the 852 search engine optimizers resumes in Zippia's database.
Search engine optimizer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 29% |
| 3-4 years | 10% |
| 5-7 years | 13% |
| 8-10 years | 7% |
| 11+ years | 10% |
Search engine optimizer LGBT ratio compared to similar jobs
Review the percent of search engine optimizers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Telecommunications Analyst | 7.31% | 1,404 |
| Oracle Consultant | 8.42% | 54,280 |
| Test Developer | 8.46% | 259,893 |
| Senior Security Analyst | 8.59% | 61,108 |
| Junior Systems Engineer | 9.03% | 133,316 |
| Search Engine Optimizer | 10.54% | - |
| Operations Support Specialist | 10.88% | 176,034 |
Similar search engine optimizer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Telecommunications Analyst | 7.31% | 1,404 |
| Oracle Consultant | 8.42% | 54,280 |
| Test Developer | 8.46% | 259,893 |
| Senior Security Analyst | 8.59% | 61,108 |
| Junior Systems Engineer | 9.03% | 133,316 |
| Operations Support Specialist | 10.88% | 176,034 |
Foreign languages spoken by search engine optimizers
The most common foreign language among search engine optimizers is Spanish at 50.0%. The second-most popular foreign language spoken is Portuguese at 7.1% and French is the third-most popular at 4.8%.
- Spanish, 50.0%
- Portuguese, 7.1%
- French, 4.8%
- Carrier, 4.8%
- Korean, 4.8%
- Other, 28.5%
Search engine optimizer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.0% |
| Portuguese | 7.1% |
| French | 4.8% |
| Carrier | 4.8% |
| Korean | 4.8% |
| Other | 28.5% |
