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Working As a Search Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $57,000

    Average Salary

What Does A Search Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Search Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Search Marketing Specialist Career Paths

Search Marketing Specialist
Digital Marketing Specialist Digital Marketing Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Digital Marketing Specialist Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Engineering Specialist Project Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Engineering Specialist Project Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Engineering Specialist Consultant Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Product Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Specialist Marketing Communications Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Executive Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Account Executive Marketing Consultant Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Account Executive Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Engineering Analyst Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Engineering Analyst Search Strategist
Digital Marketing Strategist
5 Yearsyrs
Engineering Analyst Search Strategist Digital Marketing Strategist
Marketing Strategist
6 Yearsyrs
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Average Length of Employment
Marketing Analyst 2.1 years
SEM Specialist 1.6 years
Top Careers Before Search Marketing Specialist
Internship 9.7%
Top Careers After Search Marketing Specialist
Manager 4.0%

Do you work as a Search Marketing Specialist?

Average Yearly Salary
$57,000
Show Salaries
$40,000
Min 10%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$81,000
Max 90%
Best Paying Company
PayPal
Highest Paying City
Palo Alto, CA
Highest Paying State
Washington
Avg Experience Level
1.7 years
How much does a Search Marketing Specialist make at top companies?
The national average salary for a Search Marketing Specialist in the United States is $57,754 per year or $28 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $81,000.

Real Search Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Search Engine Marketing Specialist Groupon, Inc. Palo Alto, CA Jul 01, 2013 $105,000 -
$125,000
Search Engine Marketing Specialist Groupon, Inc. Palo Alto, CA Nov 07, 2014 $100,000 -
$125,000
Search Engine Marketing Specialist Groupon, Inc. Chicago, IL Dec 03, 2012 $100,000 -
$125,000
Search Marketing Specialist EBAY Inc. San Jose, CA Nov 23, 2010 $100,000
Paid Search Marketing Specialist Paypal, Inc. San Jose, CA Aug 21, 2011 $84,872
Search Marketing Specialist Media Planning International Corporation Miami, FL Nov 02, 2016 $82,000
Search Marketing Specialist Media Planning Group USA LLC New York, NY Sep 08, 2014 $80,000
Senior Search Marketing Specialist The Search Agency, Inc. Los Angeles, CA Sep 07, 2012 $78,000
Search Engine Marketing Specialist Audible Inc. Newark, NJ Jun 10, 2013 $75,000
Senior Search Engine Marketing Specialist Expedia, Inc. Bellevue, WA Oct 01, 2014 $73,140 -
$94,435
Senior Search Marketing Specialist Iprospect Watertown Town, MA Nov 19, 2009 $71,802
Paid Search Marketing Specialist Vertive, LLC Austin, TX Feb 11, 2013 $60,000
Senior Search Marketing Specialist 451 Marketing, LLC Boston, MA Jun 30, 2013 $60,000
Search Engine Marketing Specialist Groupon, Inc. Chicago, IL May 07, 2012 $60,000 -
$90,000
Search Marketing Specialist Iprospect.com, Inc. Boston, MA Jul 25, 2010 $59,500
Search Marketing Specialist Dynamic Search LLC Aventura, FL Aug 28, 2013 $58,707
Search Marketing Specialist Iprospect.com, Inc. Watertown Town, MA Feb 16, 2010 $57,750
Search Engine Marketing Specialist Travel Tripper, LLC New York, NY Sep 25, 2015 $56,000
Search Marketing Specialist Beenverified, Inc. New York, NY Oct 09, 2016 $55,000
Search Engine Marketing Specialist A Place for Mom, Inc. Seattle, WA Jul 09, 2016 $55,000 -
$65,000
IT & Search Marketing Specialist L & L Travel Enterprises, Inc. New York, NY Sep 17, 2015 $52,175
IT Systems & Search Marketing Specialist L & L Travel Enterprises, Inc. New York, NY Sep 26, 2015 $52,175

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Top Skills for A Search Marketing Specialist

  1. Search Engine Optimization
  2. Campaign Performance
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Created optimal marketing campaigns that delivered superior search engine optimization and paid ad management results.
  • Prepared client reports and performed strategic analysis on campaign performance.
  • Tested company websites on all current and several legacy browsers to ensure clarity and readability.
  • Conducted keyword research using Google Keyword Planner and created content for on-site website optimization for international hospitality brands.
  • Optimized Pay Per Click campaigns monthly to maintain good rankings.

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Average Salary:

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Top 10 Best States for Search Marketing Specialists

  1. New Jersey
  2. Rhode Island
  3. Delaware
  4. New York
  5. Washington
  6. Massachusetts
  7. Texas
  8. Connecticut
  9. New Hampshire
  10. Minnesota
  • (349 jobs)
  • (49 jobs)
  • (29 jobs)
  • (717 jobs)
  • (230 jobs)
  • (473 jobs)
  • (626 jobs)
  • (123 jobs)
  • (70 jobs)
  • (240 jobs)

Search Marketing Specialist Demographics

Gender

Male

51.1%

Female

40.8%

Unknown

8.1%
Ethnicity

White

59.8%

Asian

13.8%

Hispanic or Latino

13.2%

Black or African American

9.4%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

52.0%

French

28.0%

Portuguese

4.0%

Romanian

4.0%

Japanese

4.0%

Hindi

4.0%

Mandarin

4.0%
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Search Marketing Specialist Education

Schools

New York University

9.2%

University of Central Florida

7.9%

University of Texas at Austin

7.9%

University of South Florida

5.3%

Pennsylvania State University

5.3%

DePaul University

5.3%

Northeastern University

5.3%

Bentley University

5.3%

University of Oregon

5.3%

University of Southern Maine

3.9%

Arizona State University

3.9%

San Jose State University

3.9%

University of Washington

3.9%

University of New Hampshire

3.9%

Georgia State University

3.9%

Fordham University

3.9%

University of California - Riverside

3.9%

Oklahoma State University

3.9%

State University of New York College at Buffalo

3.9%

Michigan State University

3.9%
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Majors

Marketing

24.7%

Business

22.7%

Communication

9.7%

English

6.4%

Public Relations

4.3%

Advertising

3.3%

Psychology

3.0%

Graphic Design

3.0%

Computer Science

2.7%

Management

2.7%

Computer Information Systems

2.3%

Economics

2.3%

Finance

2.0%

Journalism

2.0%

Sociology

1.7%

Political Science

1.7%

Management Information Systems

1.3%

Fine Arts

1.3%

Education

1.3%

General Studies

1.3%
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Degrees

Bachelors

61.3%

Masters

18.2%

Other

12.7%

Certificate

3.5%

Associate

3.3%

Diploma

0.5%

Doctorate

0.5%
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Updated May 19, 2020