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Search Results Media history
Search Results Media company history timeline
In 2008, then-Google CEO Eric Schmidt said the Internet was becoming a cesspool and that brands were the solution. “Brands are how you sort out the cesspool,” he said.
Speaking of speed, in 2010 Google announced that site speed was a ranking factor.
Not even 2010 – when Google transformed itself into a mobile-first company.
Schema markup, a form of microdata, was introduced in 2011 to help search engines interpret the context of the query.
"Our strategy is much less [about] increasing the volume of ads and much more about increasing the quality of the content and the quality of the targeting to get the right content to the right people," Facebook founder Mark Zuckerberg said in 2014.
Announced in October 2015, RankBrain was initially used to try to interpret the 15% of searches that Google has never seen before, based on the words or phrases the user has entered.
Aimed at eliminating low-quality (or thin) content, Panda was updated periodically over the coming years, eventually becoming integrated into Google’s core algorithm in 2016.
In an attempt to speed up pages, Google also introduced Accelerated Mobile Pages (AMP) in 2016.
In March 2018, Google confirmed a broad core algorithm update had rolled out to benefit “under-rewarded” pages.
In July 2019, mobile-first indexing was enabled for all new websites.
An increase in digital advertising spend is projected for 2019 with projections rising from $45.81 billion to $48.49 billion.
In 1995 CSNL launched its internet services in India, which was the origin of digital marketing in India. It did not perform well initially, as only 0.5% of the population used the internet till 2020.
And, by March 2021, all websites will have switched to mobile-first indexing.
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