Search strategist job description

Digital marketing is a key area of focus for OneMain Financial and this is an exciting opportunity to join the team and help drive innovation and performance of our digital strategy. Our team is seeking an SEO Strategist to help drive the acquisitions for one of our key online channels.

This role will touch all aspects of our organic search and local search presence, including strategy and roadmap, technical applications, site content development, analytics and insights, and local SEO tactics. As a subject matter expert, the SEO Strategist will partner with internal teams across marketing and technology to build domain authority, increase rankings and traffic, and drive new acquisitions in a highly competitive SEO market.

Help manage key areas of the SEO channel against yearly forecast and work closely with internal stakeholders to achieve channel goals

Use analytics and SEO best practices to increase qualified traffic to the site; Work with internal teams to ensure an optimal landing page experience and conversion.

Create and/or optimize content through keyword and landing page analysis, and use competitive research to help guide content marketing strategy

Identify and communicate technical aspects of the site that require enhancements for SEO and monitor changes (redirects, indexing, canonical tags, meta data, page speed, structured data, etc.)
Develop and implement effective local online reputation management strategies for online listings Analyze and monitor local listings and page performance, extract insights, and identify relevant local trends Regularly review site releases to ensure no negative SEO impact from new site changes or updates Research and understand market changes due to impact of mobile, consumer search habits, and search engine algorithms Perform site audits to identify technical SEO issues; Recommend and project-manage fixes with IT teams Provide regular reporting on traffic, rankings, crawl reports and other SEO aspects Manage and collaborate with SEO vendors to execute on initiatives; Handle day-to-day such as onboarding, contracts, and invoices Perform all the above functions with enhanced speed-to-market being a critical core component
Qualifications:
3-5+ years direct SEO experience
Experience using SEO analytics, research, and monitoring tools such as Google Search Console, Conductor, Deepcrawl, Ahrefs, etc. Demonstrated success with local SEO and experience with listing management Understanding of the customer journey and how to best optimize for it Ability to work with remote project teams Ability to thrive in a fast-paced, innovative and entrepreneurial environment Strong problem solving, project management and organizational skills Experience working for an agency a plus Experience in consumer financial services a plus Bachelor's Degree

About Us
Food52 is an award-winning brand in the kitchen and home space, using an innovative commerce, content and community business model to reach over 24 million homecooks and homebodies, and was recently named No. 28 on Fast Company's list of the World's Most Innovative Companies of 2022. We're passionate about giving our deeply-engaged audience everything they need to enjoy life's most important pleasures - food, home & connection to others.

As part of an ongoing initiative, we remain focused and committed to diversity, equity, and inclusion as the center of our hiring process and our company culture. We're committed to building a community that values and honors the contributions of underrepresented communities to our shared culinary experience-starting with the Food52 family. You can read more about our support, and link to our progress, in our DEI Vision Statement.

About the Role
We're looking for an SEO Strategist to develop, manage, and execute search engine optimization strategies that drive new audience and customer growth. Partnering closely with our editorial and product teams, and reporting into the Director, Acquisition, the ideal candidate is highly-organized, creative, and results-driven.
ResponsibilitiesDevelop and establish a clear set of strategies for SEO that are aligned with company goals across audience growth and commerce.Define top-down audience growth goals from organic search and the bottoms-up plan to achieve those targets. Establish goal-setting based on site impressions, click-through rates and traffic.Collaborate with Shop Team to improve PDP pages and improve sales Collaborate with the editorial team to develop high-quality content around important terms-including, but not limited to, driving the strategy to identify content gaps; working closely with editors to fully leverage opportunities; and strategizing on-page optimization for already published/ranking content.Serve as the company's internal SEO expert, establishing and communicating SEO best practices and consulting on key changes, and staying ahead of the trends, algorithm changes, and strategies and communicating these to the organization regularly.Fulfill keyword research requests from internal teams in a thorough and timely manner.Optimize metadata and on-page elements for published content across the site.Define reporting needs and execute SEO analytics, ensuring weekly and monthly reporting is delivered on a timely and regular basis.Dig into analytics data on a continual basis to get ahead of traffic trends and act on them.Propose and influence SEO priorities for Engineering and product roadmap. This includes both sizing the opportunity from various initiatives and partnering with Engineering and Product to create product specifications.Establish and execute a consistent Google Discover and News strategy, and stay on top of news trends and events on a daily basis.Develop and execute strategy for the site to bolster our authority in search, scale organic search through link building, and other strategies that drive revenue contribution from this channel.Uncover and address minor technical issues such as broken and redirecting links, duplicate content, and canonical issues.
Requirements4-7 years of hands-on SEO experience, w/ at least 2 years at an eCommerce company Experience reporting weekly or monthly on sales KPIs and building optimization plans to improve sales performance High proficiency in tools such as SEMRush, Botify, Google Search Console and Google Keyword PlannerExcellent analytical and problem-solving skills and a passion for data, especially Google AnalyticsExperience with Google Trends and making content recommendations for Google NewsComfortable working in a fast-paced, high-growth work setting with an ability to adapt to change, getting input from cross-functional partners and putting plans into action Strong organizational and project management skills Demonstrated ability to build strong, productive relationships with people and teams in all contexts Process-driven and solutions-oriented, constantly looking for ways to streamline and simplify complex tasks Willing to roll up your sleeves to get the job done An intense curiosity to continuously learn more and be innovative.Technical SEO experience is a plus
Compensation & Benefits
Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skillset and geographic location, and includes an annual bonus plan. Additionally, we offer a comprehensive benefits package which includes:
Medical, dental and vision options (some at no cost to you!)
Flexible spending accounts (health & dependent care)
Short and long term disability, life insurance
401(k) retirement plan
Paid holidays, unlimited vacation, company-wide weeks off (Summer Week and Winter Week)
Flexible hours and working arrangements
Exclusive access and employee discounts to our Food52 and Schoolhouse shop products!

Visa Sponsorship
Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

Food52 is an Equal Opportunity Employer and does not discriminate on the basis of one's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Food52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

The Paid SearchStrategist at JUICE is responsible for the health of the partnership and relationship for the client accounts in which they will serve as the primary POC. A SearchStrategist will manage Senior Buyers and Buyers within their POD and be an individual who can strategize, executive, optimize, and drive performance in accounts.
About us:

JUICE is a digital growth & marketing agency founded by two entrepreneurs with successful previous exits. Our strict focus on maximizing ROI has helped our clients see enormous revenue-driving success across user acquisition, eCommerce, and lead generation campaigns. JUICE is an Inc. 5000 award-winning industry leader in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. JUICE focuses on building scalable, efficient campaigns that drive results.

What you'll do:


Research, implement and optimize paid search efforts, including PPC search and shopping, GDN, LinkedIn, other networks like Reddit/Quora, and more. Design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users (leads) Regularly interface directly with clients on face-to-face virtual calls to clearly explain the strategy, reporting, and next steps. Prepare weekly reports and call notes that you'll present on Zoom calls with clients Work closely with senior leadership to provide solutions for clients Set, meet, and effectively scale client goals Monitor and enhance customer/user acquisition and activation performance. Report on core metrics of every campaign with the ability to analyze performance and identify areas for improvement. Complete paid search audits to deliver to the client Conduct keyword and competitor research for both existing and prospective clients. Build marketing strategies to acquire customers utilizing landing pages, various online platforms (Shopify, WooCommerce, WordPress), etc. Develop client marketing frameworks by creating new ideas, testing, and optimizing their marketing activities. Apply an understanding of cross-channel concepts Share wins and learnings with the internal team Serve as a mentor to buyers and junior buyers on the Team and your dedicated POD Ability to proactively manage priority items that need your supervisors approval or sign off



What you'll need to succeed:


5+ years of SEM experience in the consumer space. Extensive knowledge of the digital advertising space. Expert knowledge and direct hands-on experience with paid search platforms. Experience managing data feeds and shopping campaigns. Proficiency in delegating and following up on tasks to close the loop Proven ability to build relationships with clients and communicate effectively. Proven track record of successful SEM strategy and implementation. Comprehensive understanding of keyword research. Proficient with SEM reporting and analytical tools. Certification in Google AdWords (or be able to successfully pass). Expertise in conceiving, testing, and optimizing ad copy. Proven ability to effectively communicate cross-functionally with other teams. Proven ability to be proactive. A passion for growing businesses.



What you'll find here:


Competitive salary based on experience level. Awesome, energetic work environment. Fun budget for group activities. Annual offsite. Lunch & Learns. Matching 401k plan. Health benefits. Unlimited PTO Fully Remote Work.


Department Marketing Role Paid Search Strategist Locations New York City , Miami, Remote Remote status Fully Remote Employment type Full-time Seniority-level Senior-level


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