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Search strategist skills for your resume and career
15 search strategist skills for your resume and career
1. Digital Marketing
- Identify and expand digital marketing opportunities through competitive/trend & data analysis.
- Train all paid search team members (30+ Digital Marketing Strategists, 7+ PPC Strategists, 3+ PPC Coordinators).
2. Google Analytics
- Compiled regular reporting & analysis using Google Analytics and Adobe SiteCatalyst to gauge effectiveness of marketing campaigns
- Have become well versed in Google Analytics, Webmaster Tools, YouTube Optimization, Conductor, and other SEO tools.
3. Paid Search
Paid search is a form of marketing that is done online on the result pages of search engines, also known as SERPS (Search Engine Result Pages). Renowned search engines like Google and Bing are famously practicing paid search. However, paid search is different from the conventional form of advertising and only requires customers to pay for each click that takes place.
- Developed paid search strategy for major university to minimize internal bid inflation.
- Joined as Paid Search Specialist; Promoted to Paid Search Strategist 2/2013; Senior Paid Search Strategist 8/2014.
4. Keyword Research
Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.
- Performed keyword research and competitor analysis.
- Uncovered and capitalized on growth opportunities through SEO strategies, keyword research, on-page content, technical recommendations, etc.
5. User Experience
- Review user experience and suggest improvements to increase conversion.
- Provided insight for new site build-outs, making recommendations for user experience and keyword optimization.
6. Marketing Campaigns
- Audit competitor sites and market trends to bolster and refine successful marketing campaigns.
- Saved a number of different clients money by successfully budgeting their online marketing campaigns.
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- Manage and implement extensive SEO/SEM strategy with the team for the company s lead generation efforts and direct the execution.
- Develop and maintain the execution of SEO plans to increase lead generation.
8. WordPress
- Create, update, and maintain content on social media sites such as Twitter, Facebook, Pinterest, and Wordpress.
- Work with multiple CMS's (WordPress, Joomla, Magento, etc.)
9. Content Strategy
- Created Search Landscape Analysis for several National Brands that became an integral part of 2014 Search and Content Strategy.
- Provide thought leadership in key areas of expertise namely content optimization, authority and outreach and content strategy.
10. Leveraged
- Leveraged SEO, press release syndication, and targeted social media marketing to promote brand awareness.
- Leveraged analytics to increase marketing ROI and provide leadership with marketing effectiveness reports.
11. PPC
Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.
- Handle special requests and event based campaigns; launching PPC programs in less than 3 hours.
- Manage 4.25m annual PPC Spend across Google AdWords Search, Display, and Yahoo Video.
12. HTML
- Leveraged superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
- Improved Corporate image by designing and authoring web content using HTML, JavaScript and Flash.
13. Link Building
- Managed link vendors in the strategy, acquirement, placement, and budget allocation of high premium link building campaigns.
- Coordinate content creation for use in link building, on page content and reputation management.
14. CSS
- Moderate experience with video and graphic editing and design, as well as editing Javascript, PHP and CSS.
- Provided graphic, CSS and html support for customer web pages, newsletters and email marketing campaigns.
15. Google Adwords
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Uploaded campaigns and keywords into AdWords Editor.
5 Search Strategist resume examples
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Chris Carter
Professor, University of Cincinnati
List of search strategist skills to add to your resume

The most important skills for a search strategist resume and required skills for a search strategist to have include:
- Digital Marketing
- Google Analytics
- Paid Search
- Keyword Research
- User Experience
- Marketing Campaigns
- Lead Generation
- WordPress
- Content Strategy
- Leveraged
- PPC
- HTML
- Link Building
- CSS
- Google Adwords
- Search Campaigns
- Search Engine Marketing
- ROI
- Content Marketing
- CMS
- Campaign Performance
- Competitive Analysis
- Organic Traffic
- B Testing
- Data Analysis
- Content Creation
- Competitor Analysis
- Business Objectives
- Client Websites
- ECommerce
- Content Development
- Website Traffic
- On-Page Optimization
- Account Management
- YouTube
- Web Pages
- KPI
- Site Architecture
- Search Engine
Updated January 8, 2025