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Search strategist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted expert
Chris Carter
Below we've compiled a list of the most critical search strategist skills. We ranked the top skills for search strategists based on the percentage of resumes they appeared on. For example, 15.6% of search strategist resumes contained digital marketing as a skill. Continue reading to find out what skills a search strategist needs to be successful in the workplace.

15 search strategist skills for your resume and career

1. Digital Marketing

Here's how search strategists use digital marketing:
  • Identify and expand digital marketing opportunities through competitive/trend & data analysis.
  • Train all paid search team members (30+ Digital Marketing Strategists, 7+ PPC Strategists, 3+ PPC Coordinators).

2. Google Analytics

Here's how search strategists use google analytics:
  • Compiled regular reporting & analysis using Google Analytics and Adobe SiteCatalyst to gauge effectiveness of marketing campaigns
  • Have become well versed in Google Analytics, Webmaster Tools, YouTube Optimization, Conductor, and other SEO tools.

4. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how search strategists use keyword research:
  • Performed keyword research and competitor analysis.
  • Uncovered and capitalized on growth opportunities through SEO strategies, keyword research, on-page content, technical recommendations, etc.

5. User Experience

Here's how search strategists use user experience:
  • Review user experience and suggest improvements to increase conversion.
  • Provided insight for new site build-outs, making recommendations for user experience and keyword optimization.

6. Marketing Campaigns

Here's how search strategists use marketing campaigns:
  • Audit competitor sites and market trends to bolster and refine successful marketing campaigns.
  • Saved a number of different clients money by successfully budgeting their online marketing campaigns.

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7. Lead Generation

Here's how search strategists use lead generation:
  • Manage and implement extensive SEO/SEM strategy with the team for the company s lead generation efforts and direct the execution.
  • Develop and maintain the execution of SEO plans to increase lead generation.

8. WordPress

Here's how search strategists use wordpress:
  • Create, update, and maintain content on social media sites such as Twitter, Facebook, Pinterest, and Wordpress.
  • Work with multiple CMS's (WordPress, Joomla, Magento, etc.)

9. Content Strategy

Here's how search strategists use content strategy:
  • Created Search Landscape Analysis for several National Brands that became an integral part of 2014 Search and Content Strategy.
  • Provide thought leadership in key areas of expertise namely content optimization, authority and outreach and content strategy.

10. Leveraged

Here's how search strategists use leveraged:
  • Leveraged SEO, press release syndication, and targeted social media marketing to promote brand awareness.
  • Leveraged analytics to increase marketing ROI and provide leadership with marketing effectiveness reports.

11. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how search strategists use ppc:
  • Handle special requests and event based campaigns; launching PPC programs in less than 3 hours.
  • Manage 4.25m annual PPC Spend across Google AdWords Search, Display, and Yahoo Video.

12. HTML

Here's how search strategists use html:
  • Leveraged superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
  • Improved Corporate image by designing and authoring web content using HTML, JavaScript and Flash.

14. CSS

Here's how search strategists use css:
  • Moderate experience with video and graphic editing and design, as well as editing Javascript, PHP and CSS.
  • Provided graphic, CSS and html support for customer web pages, newsletters and email marketing campaigns.

15. Google Adwords

Here's how search strategists use google adwords:
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms.
  • Uploaded campaigns and keywords into AdWords Editor.
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Chris Carter

Professor, University of Cincinnati

With the rise of ChatGPT and large language models, English majors will need to clarify how human writers, editors, and analysts can enrich machine-generated content. They do well to practice prompt engineering and gradual conditioning of machine responses, but they also need to be diligent readers who can spot bad AI syntheses. This means correcting faulty information stemming from data aggregation, for sure, but also spotting cultural biases that machines replicate when drawing on preexisting texts. Those texts carry with them the values and assumptions of the people who initially produced them, with ChatGPT reflecting and potentially amplifying the inequities that plague human cultures. The need for ethical intervention is quite urgent, then, and that's where English majors tend to excel. Such intervention will concern not only the accuracy and political tilt of information, but the question of whose language and style count as standard. Writing technologies have always been bound up with power relations. DEI-oriented humanists and English majors will have plenty of opportunities to address those problems as AI becomes more embedded in workplaces and public institutions.

List of search strategist skills to add to your resume

Search strategist skills

The most important skills for a search strategist resume and required skills for a search strategist to have include:

  • Digital Marketing
  • Google Analytics
  • Paid Search
  • Keyword Research
  • User Experience
  • Marketing Campaigns
  • Lead Generation
  • WordPress
  • Content Strategy
  • Leveraged
  • PPC
  • HTML
  • Link Building
  • CSS
  • Google Adwords
  • Search Campaigns
  • Search Engine Marketing
  • ROI
  • Content Marketing
  • CMS
  • Campaign Performance
  • Competitive Analysis
  • Organic Traffic
  • B Testing
  • Data Analysis
  • Content Creation
  • Competitor Analysis
  • Business Objectives
  • Client Websites
  • ECommerce
  • Content Development
  • Website Traffic
  • On-Page Optimization
  • Facebook
  • Account Management
  • YouTube
  • Web Pages
  • KPI
  • Site Architecture
  • Search Engine

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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