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Top 50 Search Strategist Skills

Below we've compiled a list of the most important skills for a Search Strategist. We ranked the top skills based on the percentage of Search Strategist resumes they appeared on. For example, 16.7% of Search Strategist resumes contained Develop Search Engine Optimization as a skill. Let's find out what skills a Search Strategist actually needs in order to be successful in the workplace.

These are the most important skills for a Search Strategist:

1. Develop Search Engine Optimization

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high Demand

2. Search Engine Optimization

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high Demand
Here's how Search Engine Optimization is used in Search Strategist jobs:
  • Provided search engine optimization (SEO) analysis and information architecture recommendations for Fortune 500 companies.
  • Plan and lead implementation of search engine optimization strategies to maximize exposure.
  • Research and analyzes industry changes/developments in search engine optimization.
  • Provide search engine optimization strategy to agency clients.
  • Search Engine Optimization: Optimize web pages for major accounts ($3 million or more in billable revenue).
  • Search Engine Optimization for high profile clients in the fashion, television, news and luxury products industries.
  • Planned the strategy, and execution of Search Engine Optimization for a high volume of clients.
  • Write and post keyword saturated articles, for the purpose of Search Engine Optimization.
  • Integrated Search Engine Optimization into the design of web pages when possible.
  • Search engine optimization bringing channel revenue from $22m/yr to $50m/yr
  • Served as Search Engine Optimization Strategist on several major accounts.
  • Analyze prospective clients Search Engine Optimization performance.

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9 Search Engine Optimization Jobs

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3. Keyword Research

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high Demand
Here's how Keyword Research is used in Search Strategist jobs:
  • Performed keyword research and competitor analysis.
  • Uncovered and capitalized on growth opportunities through SEO strategies, keyword research, on-page content, technical recommendations, etc.
  • Implemented critical SEO strategies including keyword research, content research, link building and optimization of on-page SEO elements.
  • Developed marketing plans through competitor analysis, keyword research, and strategic planning all for a greater ROI.
  • Carried out keyword research campaigns, on-page SEO and conversion optimization for individual pages and landing page.
  • Implemented several SEO and Keyword Research tools in order to optimize client's websites.
  • Executed keyword research & utilized keyword data to map out future of SEO campaigns.
  • Performed SEO content management, keyword research and analysis, and link building efforts.
  • Perform keyword research for writing topics, page optimization, and site construction.
  • Perform keyword research and attain organic Google page 1 listings for those keywords.
  • Buffalo, N Y Perform client specific keyword research and competitive analysis.
  • Performed in-depth keyword research for new and existing pieces of content.
  • Perform extensive keyword research for new clients.

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14 Keyword Research Jobs

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4. Content Strategy

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high Demand
Here's how Content Strategy is used in Search Strategist jobs:
  • Created Search Landscape Analysis for several National Brands that became an integral part of 2014 Search and Content Strategy.

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7 Content Strategy Jobs

No jobs at selected location

5. Client Websites

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high Demand
Here's how Client Websites is used in Search Strategist jobs:
  • Optimize client websites using white-hat techniques to maximize organic visibility - nationally and locally.
  • Perform technical SEO Audits of client websites.

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1 Client Websites Jobs

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7. Google Analytics

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Here's how Google Analytics is used in Search Strategist jobs:
  • Compiled regular reporting & analysis using Google Analytics and Adobe SiteCatalyst to gauge effectiveness of marketing campaigns
  • Monitor, track, and report, websites traffic including trend analysis using Google analytics and Google Webmaster Tools.
  • Used Google Analytics API to help present illustrations/interpretations, analysis, and various graphs to clients.
  • Track and analyze web metrics using Google Analytics and Webmaster Tools.
  • Monitor blog traffic via Google Analytics and Raven Tools.
  • Analyzed keywords in Google AdWords Keyword Planner, SEO Moz and Google Analytics to develop content and search recommendations.
  • Web Analytics: Digital performance reporting, dashboard creation, Custom Google Analytics implementations through Google Tag Manager.
  • Use Google Analytics and Adwords data to analyze campaigns metrics and data to construct a monthly report.
  • Utilized Google Analytics for analyzing rankings and traffic in conjunction with Google Adwords to increase sales.
  • Experience working with Google Analytics, Google Adwords, and Google Double Click.
  • Work & Responsible for: o Web Analytics and monthly performance reports (Google Analytics, Piwik, Webmaster.)
  • Google Analytics Pin all posts to Pinterest to build brand engagement and promote products.

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4 Google Analytics Jobs

No jobs at selected location

8. Online

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Here's how Online is used in Search Strategist jobs:
  • Customize clients' reputation demand and increase their online business exposure by brainstorming and forming specific linking strategies
  • Stay up-to-date with industry trends regarding online opportunities.
  • Live, Daily, Weekly, Monthly and Quarterly tracking, auditing and comparison of online performance of all websites.
  • Apply various social media platforms to clients' online appearance needs and help its maintenance.
  • Led website development, design, strategy, and architecture for the innovative online retailer.
  • Analyze, research, formulate custom online reputation campaigns for clients.
  • Developed Online ordering with App and POS integration.
  • Manage SEO across various online platforms.
  • Provided online marketing solutions and consulting for clients, maintained quality control on outgoing deliverables.
  • Provided SEO strategy services to clients' online marketing program by increasing website traffic, conversions, brand awareness and ROI.
  • Created and managed over 500 simultaneous online ad campaigns Modeled spreadsheet data that improved ad performance and ROI by 50%
  • Saved a number of different clients money by successfully budgeting their online marketing campaigns.

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1 Online Jobs

No jobs at selected location

9. PPC

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Here's how PPC is used in Search Strategist jobs:
  • Train all paid search team members (30+ Digital Marketing Strategists, 7+ PPC Strategists, 3+ PPC Coordinators).
  • Handle special requests and event based campaigns; launching PPC programs in less than 3 hours.
  • Manage 4.25m annual PPC Spend across Google AdWords Search, Display, and Yahoo Video.
  • Work with Account Manager to improve SEO and PPC understanding and work quality.
  • Keep pace with search engine and PPC industry trends and developments.
  • Increased franchise leads acquisition by 200% with PPC campaigns.
  • Perform Excel VLOOKUP function in developing structural PPC campaigns.
  • Implemented new strategies for PPC & SEO campaigns.
  • Provide on-page SEO and PPC recommendations.
  • Recommend and execute digital marketing campaigns in channels such as social media, PPC and SEO.
  • Develop the website, and manage all PPC for Eternity Medi Spa.
  • Manage many client PPC accounts while working closely with Google representatives.
  • Increase search engine rankings Increase and track conversions Maintain PPC campaigns Manage email and social bookmarking campaigns Web development and DDOS mitigation

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7 PPC Jobs

No jobs at selected location

10. SEO

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high Demand
Here's how SEO is used in Search Strategist jobs:
  • Continued success with personal SEO process centering on post-implementation analysis.
  • Researched, developed, and managed keyword lists as well as assisting in defining SEO targets and overall strategy.
  • Developed standard procedures and documentation for SEO best practices and ongoing optimization for clients' web properties.
  • Rewrite website URL s, meta tags, and meta descriptions for best organic SEO results.
  • Created SEO strategies and techniques for implementation in order to achieve site's goals and objectives.
  • Implemented SEO strategies, accessibility standards, and quality assurance for web and optimization compliance.
  • Developed SEO-friendly blogging strategies to enhance visitor traffic from search engines and improve organic rankings.
  • Drive rankings and conversions for over 30 SEO clients based upon customized on-site/off-page solutions.
  • Created detailed PowerPoint presentations to visually communicate the value of proper SEO/SEM campaigns.
  • Implemented most successful SEO and Paid Search cohesive strategy exceeding enrollment goals.
  • Researched and provided SEO keyword and link building recommendations for 3 clients.
  • Manage & maintain SEO campaigns for a variety of diverse industries.
  • Published SEO optimized blog posts for contextual back linking purposes.
  • Managed agency wide SEM and SEO strategic and tactical efforts.
  • Defined and managed all SEO goals and tactics.
  • Evaluated and implemented new strategies SEO campaigns.
  • Conveyed the value of digital marketing/SEO services.
  • Setup/managed Social Media & Web 2.0 properties SEO Backlinks Strategy and Setup Guest Blogging.
  • Analyze, develop and execute strategy as related to SEO for major eCommerce companies.
  • Utilized SEO analysis tools: SEO Clarity, Omniture, Google Analytics & Webmaster Tools, Coremetrics.

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27 SEO Jobs

No jobs at selected location

11. SEM

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high Demand
Here's how SEM is used in Search Strategist jobs:
  • Manage and implement extensive SEO/SEM strategy with the team for the company s lead generation efforts and direct the execution.
  • Work with SEM and Paid Search teams to create a common goal and theme across all marketing efforts.
  • Manage the SEM and local search optimization for all the insurance stores across southern California.
  • Sound understanding of SEO / SEM fundamentals for Google and Bing and other worldwide web browsers.

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2 SEM Jobs

No jobs at selected location

12. ROI

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Here's how ROI is used in Search Strategist jobs:
  • Manage Direct Response campaigns moving a wide variety of products with a definitive payout or revenue measurement for a positive ROI.
  • Improved SEO sales process through presentations and enhanced sales materials such as audits, sales decks, and ROI models.
  • Manage digital marketing campaigns designed to promote Georgetown University's programs, increase brand awareness, and increase overall ROI.
  • Exceeded return on investment (ROI) by 10-fold as a result of creating and executing strategies.
  • Coordinate & manage third party vendors and virtual staff to achieve website traffic and ROI Goals.
  • Analyze client websites and provides well-defined strategies to improve site conversion and ROI.
  • Optimize accounts to increase ROI and Order volume.
  • Leveraged analytics to increase marketing ROI and provide leadership with marketing effectiveness reports.
  • Perform daily optimizations to ensure efficiency and guarantee ROI-based results.
  • Created and optimized new Google Adwords accounts to achieve the best ROI for customers.

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13. Facebook

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high Demand
Here's how Facebook is used in Search Strategist jobs:
  • Developed and managed a large social media network including LinkedIn, Facebook, Twitter, and Green Pearl.
  • Initiate, manage, and enhance Facebook, Twitter, Instagram, and LinkedIn advertising campaigns.
  • Oversee rollout of Google+ Business and Facebook Connect.
  • Create, update, and maintain content on social media sites such as Twitter, Facebook, Pinterest, and Wordpress.

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14. Html

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Here's how Html is used in Search Strategist jobs:
  • Stay up to date with the latest coding languages, including PHP, JavaScript, HTML and CSS.
  • Make HTML, CSS, and PHP changes to websites.

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15. Search Strategies

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1 Search Strategies Jobs

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16. Yahoo

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17. Internet

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Here's how Internet is used in Search Strategist jobs:
  • Directed the fulfillment of various internet marketing strategies that integrates email marketing, joint ventures, social media and media buys.
  • Planned, executed and reviewed SEO campaigns for top cable, Internet and TV providers' affiliate websites.
  • Implemented internet marketing strategies, including SEO, SEM, content strategy, and social media campaigns.
  • Experienced a very Intense Masters Program that lead to my Masters of Science in Internet Marketing.
  • Managed all SEO, internet advertisement, blogging, and web strategy.

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18. CMS

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Here's how CMS is used in Search Strategist jobs:
  • Work with multiple CMS's (WordPress, Joomla, Magento, etc.)
  • Implement SEO elements on client CMS platforms including Wordpress, Joomla, Magento, Cobalt (automotive) and Drupal.

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19. New Clients

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20. Organic Traffic

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Here's how Organic Traffic is used in Search Strategist jobs:
  • Created SEO strategies for my client responsible for driving over 46% job seeker organic traffic growth YOY in 2014.
  • Work across three business units to maximize efforts and increase organic traffic and high value transactions.
  • Research and recommend onsite and offsite signals to improve organic traffic and conversions for multiple domains.
  • Provide monthly reports on analytics including organic traffic, audience, geo, etc.

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4 Organic Traffic Jobs

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21. Competitive Analysis

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Here's how Competitive Analysis is used in Search Strategist jobs:
  • Performed competitive analysis and content gap analysis.

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6 Competitive Analysis Jobs

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22. Youtube

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average Demand
Here's how Youtube is used in Search Strategist jobs:
  • Implemented and managed SEO for web pages, YouTube, and blogs.
  • Have become well versed in Google Analytics, Webmaster Tools, YouTube Optimization, Conductor, and other SEO tools.
  • Prepare Video and optimize youtube channel and rank video effortless.

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23. Site Architecture

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Here's how Site Architecture is used in Search Strategist jobs:
  • Create and drive and drive optimal site architecture for client sites.
  • Provided hands-on optimization of onsite architecture, improving site architecture & optimizing content.

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24. Ecommerce Website

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Here's how Ecommerce Website is used in Search Strategist jobs:
  • Increased client visibility and Return on investment Project Lead manager - created projects for ecommerce websites through design and development.

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25. CSS

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26. Site Traffic

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Here's how Site Traffic is used in Search Strategist jobs:
  • Increased website traffic by 20% MoM.
  • Developed SEO and content strategies for healthcare knowledge base to drive site traffic, conversion and increase consumer and physician engagement.

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27. Content Development

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Here's how Content Development is used in Search Strategist jobs:
  • Increased quality traffic, leads and sales through quality content development and SEO best practice implementation.
  • Increased quality traffic, leads and sales through quality content development.

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28. Client Relationships

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Here's how Client Relationships is used in Search Strategist jobs:
  • Manage client relationships on top-tier accounts.

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1 Client Relationships Jobs

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29. Account Management

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Here's how Account Management is used in Search Strategist jobs:
  • Lead team assigned to key and strategic advertisers and agencies - providing account management, campaign and strategic consulting.
  • Account Management: Serve as primary contact for client accounts.
  • Account management for Lowe's Home Improvement.

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30. Campaign Performance

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Here's how Campaign Performance is used in Search Strategist jobs:
  • Compile traffic reports and undertake analysis of campaign performance, using a variety of tools.
  • Compiled campaign performance reports and analytics insights to share with client.

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2 Campaign Performance Jobs

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31. Web Content

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32. Site Audits

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Here's how Site Audits is used in Search Strategist jobs:
  • Created comprehensive website audits for SEO effectiveness.
  • Conducted site audits and analysis.
  • Restructured SEO processes and trained SEO and Digital Strategist teams to increase work efficiency and website audits.

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33. Client Goals

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Here's how Client Goals is used in Search Strategist jobs:
  • Work closely with the other team members to meet client goals.
  • Communicate daily with members of multiple teams toensure campaigns are being monitored and that client goals are being met.

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34. Client Site

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Here's how Client Site is used in Search Strategist jobs:
  • Conduct technical evaluations and creating SEO recommendations for a variety of client sites, both new and existing.
  • Review and analyze client sites for areas that need to improved, deleted, or revised.
  • Work closely with graphic designers, programmers, and account executive to implement client site redesigns.
  • Utilized proprietary and common analytics software such as Google Analytics for analyzing rankings and traffic to client sites.

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35. Blog Posts

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Here's how Blog Posts is used in Search Strategist jobs:
  • Moderate user comments and blog posts.

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36. Web Application

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37. Conversion Rates

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Here's how Conversion Rates is used in Search Strategist jobs:
  • Assess, monitor and manage the usability, design, content and conversion rates of the website.

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2 Conversion Rates Jobs

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38. Javascript

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3 Javascript Jobs

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39. KPI

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Here's how KPI is used in Search Strategist jobs:
  • Core Responsibilities: Provide client consultations and deliver and reiterate KPI's to clients.

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40. Content Optimization

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Here's how Content Optimization is used in Search Strategist jobs:
  • Provide thought leadership in key areas of expertise namely content optimization, authority and outreach and content strategy.

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41. Monthly Basis

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Here's how Monthly Basis is used in Search Strategist jobs:
  • Research, analyze, and monitor search campaigns on a daily, weekly, and monthly basis.
  • Monitor and report on SEO success on a monthly basis as well as supply ad hoc reporting and quarterly business reviews.

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42. Company Website

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43. User Interface

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44. Strategic Recommendations

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45. CTR

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Here's how CTR is used in Search Strategist jobs:
  • Participated in optimizing online marketing efforts to appeal to potential buyers of High Definition Televisions and consumer level electronics.
  • Optimized customer campaigns to achieve an account average CTR of 6%+ over the average of a year long period.
  • Manage day-to-day SEO program for major global consumer electronics brand LG Electronics.
  • Identified and recommended on-page changes to help improve CTR.
  • Increased sales, conversions, leads and CTRs while effectively reducing overall costs.
  • Team member on accounts ranging from LG Electronics, Marriott, Starwood Hotels, Microsoft, Dremel, LEGO, etc.

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46. Magento

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47. PHP

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48. On-Page

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Here's how On-Page is used in Search Strategist jobs:
  • Optimized content for chosen keywords including titles tags, meta descriptions, on-page text and link anchor text.
  • Identify growth opportunities in core areas such as site infrastructures, keyword selections, and on-page factors.
  • Identify, recommends, and implements on-page website SEO optimization..
  • Analyze web analytics data, including funnel analysis to develop on-page optimization strategies to improve conversion rates.

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49. Digital Strategy

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Here's how Digital Strategy is used in Search Strategist jobs:
  • Lead digital strategy, planning, execution, optimization, and measurement/reporting for organic search including local and social media optimization.

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50. Multiple Clients

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low Demand
Here's how Multiple Clients is used in Search Strategist jobs:
  • Spearheaded and executed SEO strategies for multiple clients and drafted content for the company's blog.
  • Talk to multiple clients on a weekly basis to discuss previous, current and future tasks/goals.
  • Design, develop, and manage large scale ad-spend across multiple clients including Florida Tech.
  • Use my own proven method to increase SEO rankings for multiple clients.
  • Analyze and optimize meta data for multiple clients.

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Search Strategist Jobs

NO RESULTS

Aw snap, no jobs found.

20 Most Common Skills For A Search Strategist

Develop Search Engine Optimization

20.5%

Search Engine Optimization

15.6%

Keyword Research

9.3%

Content Strategy

8.6%

Client Websites

6.2%

Link Building

6.1%

Google Analytics

5.4%

Online

5.3%

PPC

3.0%

SEO

2.7%

SEM

2.7%

ROI

2.5%

Facebook

2.0%

Html

1.8%

Search Strategies

1.7%

Yahoo

1.5%

Internet

1.4%

CMS

1.3%

New Clients

1.3%

Organic Traffic

1.1%
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Typical Skill-Sets Required For A Search Strategist

Rank Skill
1 Develop Search Engine Optimization 16.7%
2 Search Engine Optimization 12.7%
3 Keyword Research 7.6%
4 Content Strategy 7.0%
5 Client Websites 5.0%
6 Link Building 5.0%
7 Google Analytics 4.4%
8 Online 4.3%
9 PPC 2.5%
10 SEO 2.2%
11 SEM 2.2%
12 ROI 2.0%
13 Facebook 1.6%
14 Html 1.5%
15 Search Strategies 1.4%
16 Yahoo 1.2%
17 Internet 1.1%
18 CMS 1.1%
19 New Clients 1.1%
20 Organic Traffic 0.9%
21 Competitive Analysis 0.9%
22 Youtube 0.9%
23 Site Architecture 0.8%
24 Ecommerce Website 0.8%
25 CSS 0.8%
26 Site Traffic 0.7%
27 Content Development 0.7%
28 Client Relationships 0.7%
29 Account Management 0.7%
30 Campaign Performance 0.7%
31 Web Content 0.6%
32 Site Audits 0.6%
33 Client Goals 0.6%
34 Client Site 0.6%
35 Blog Posts 0.6%
36 Web Application 0.6%
37 Conversion Rates 0.6%
38 Javascript 0.5%
39 KPI 0.5%
40 Content Optimization 0.5%
41 Monthly Basis 0.5%
42 Company Website 0.5%
43 User Interface 0.5%
44 Strategic Recommendations 0.5%
45 CTR 0.5%
46 Magento 0.5%
47 PHP 0.5%
48 On-Page 0.5%
49 Digital Strategy 0.5%
50 Multiple Clients 0.5%
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