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How to hire a seasonal sales representative

Seasonal sales representative hiring summary. Here are some key points about hiring seasonal sales representatives in the United States:

  • In the United States, the median cost per hire a seasonal sales representative is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new seasonal sales representative to become settled and show total productivity levels at work.

How to hire a seasonal sales representative, step by step

To hire a seasonal sales representative, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a seasonal sales representative:

Here's a step-by-step seasonal sales representative hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a seasonal sales representative job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new seasonal sales representative
  • Step 8: Go through the hiring process checklist

What does a seasonal sales representative do?

Usually working on a contractual basis, a seasonal sales representative serves as the clients' point of contact in businesses. They typically offer products and services through calls and correspondence, arrange appointments, discuss promotions, explain product specifications and pricing, negotiate contracts, arrange payment plans, and build positive relationships with clients. Moreover, a seasonal sales representative must perform research and analysis to identify business and client opportunities, generate leads, and develop sales strategies while adhering to the company's policies and regulations.

Learn more about the specifics of what a seasonal sales representative does
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  1. Identify your hiring needs

    First, determine the employments status of the seasonal sales representative you need to hire. Certain seasonal sales representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect seasonal sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    This list shows salaries for various types of seasonal sales representatives.

    Type of Seasonal Sales RepresentativeDescriptionHourly rate
    Seasonal Sales RepresentativeRetail sales workers include both those who sell retail merchandise, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.$12-21
    Sales ClerkA sales clerk is responsible for assisting customers in purchasing products, responding to customer inquiries, and providing product recommendations. Sales clerks require excellent customer service and communication skills to offer the best services to the customers and maintain good customer feedback for the business... Show more$7-18
    Seasonal CashierA seasonal cashier is an employee hired for a predetermined time in the retail industry. Seasonal cashiers utilize basic mathematics and computation... Show more$11-17
  2. Create an ideal candidate profile

    Common skills:
    • Sales Floor
    • Product Knowledge
    • Cleanliness
    • Customer Satisfaction
    • Sales Transactions
    • Seasonal Sales
    • Seasonal Position
    • Loss Prevention
    • POS
    • Customer Service
    • Retail Sales
    • Sales Presentations
    • Inventory Control
    • Stock Merchandise
    Check all skills
    Responsibilities:
    • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
    • Create POS materials including photographing all jewelry art pieces for website and show entry documents.
    • Maintain floor standards including replenishment and presentation as well as the general appearance and cleanliness of store.
    • Maintain store organization, cleanliness, seasonal decoration.
    • Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
    • Improve customer solicitation pitch to increase Kohl's credit card application solicitations.
    More seasonal sales representative duties
  3. Make a budget

    Including a salary range in the seasonal sales representative job description is a good way to get more applicants. A seasonal sales representative salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a seasonal sales representative in North Carolina may be lower than in New York, and an entry-level engineer typically earns less than a senior-level seasonal sales representative. Additionally, a seasonal sales representative with lots of experience in the field may command a higher salary as a result.

    Average seasonal sales representative salary

    $16.36hourly

    $34,026 yearly

    Entry-level seasonal sales representative salary
    $26,000 yearly salary
    Updated January 21, 2026

    Average seasonal sales representative salary by state

    RankStateAvg. salaryHourly rate
    1New York$46,779$22
    2California$41,954$20
    3Massachusetts$40,334$19
    4New Jersey$38,016$18
    5Colorado$36,531$18
    6Pennsylvania$35,158$17
    7Maryland$34,783$17
    8Louisiana$34,281$16
    9Nevada$33,583$16
    10Illinois$33,146$16
    11Virginia$32,608$16
    12Arizona$30,280$15
    13Florida$29,410$14
    14North Carolina$29,220$14
    15South Carolina$27,337$13
    16Texas$27,119$13
    17Georgia$27,006$13

    Average seasonal sales representative salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1UGI$53,726$25.8311
    2PepsiCo$41,849$20.1240
    3AmeriGas Propane$38,630$18.5726
    4Wps Health Insurance$38,020$18.28
    5Vintage Wine Estates$36,381$17.49
    6Nordstrom$34,506$16.59154
    7Anheuser-Busch$34,188$16.448
    8ActionLink$33,013$15.878
    9ManpowerGroup$32,853$15.7929
    10Hire Velocity$32,659$15.70
    11Under Armour$32,411$15.58126
    12The Sullivan Company, Inc.$32,385$15.57
    13Clarins$32,206$15.4820
    14E. & J. Gallo Winery$32,128$15.45
    15Rollins$32,017$15.394
    16Ste. Michelle Wine Estates$31,923$15.35
    17Premium Retail Services$31,622$15.20142
    18Acosta$31,548$15.171,027
    19Vail Resorts$29,745$14.3031
    20ABARTA Coca-Cola Beverages$29,378$14.121
  4. Writing a seasonal sales representative job description

    A seasonal sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a seasonal sales representative job description:

    Seasonal sales representative job description example

    Minimum of eighteen (18) years of age. Must be able to provide excellent customer service when working with the public and must have experience in retail sales or maintenance. Must demonstrate good communication skills.

    ESSENTIAL FUNCTIONS

    1. Maintain inventory of trees and other seasonal items.
    2. Interact with customers and assist with the sale and transport of trees and other seasonal items.
    3. Shovel snow, de-ice, and generally maintain walkways as needed.
    4. Collect trash and maintain grounds in and around sales area.
    5. Operate hand tools, power tools, and other machinery as deemed necessary.
    6. Interact with the public offering information, assistance, or control when necessary.
    7. Assist with the repair and installation of holiday lights.
    8. Assist with set-up for tree sales.
    9. Maintain the highest level of safety in the work area through implementation of safety protocols and procedures.
    10. Provide a high quality of customer service in a professional manner to the internal customer that will facilitate team building and exceptional customer service to the external customer.
    11. Follow the Wheaton Park District and Cosley Zoo policies, procedures, and guidelines.
    12. Proactively support the V.A.L.U.E.S. (integrity, fun, commitment, adaptability and growth, kindness, and service) on a daily basis.

    REQUIRED CERTIFICATIONS, LICENSES, ETC.

    None.

    PHYSICAL DEMANDS

    Must be able to: consistently move about the facility on uneven ground while positioning one’s self to grasp trees and move them weighing up to 50 lbs. and over 50 lbs. with assistance; and occasionally move trees overhead or shoulders weighting up to 50 lbs., and over 50lbs. with assistance.

    ENVIRONMENTAL DEMANDS

    Must be able to: be exposed to winter weather conditions including extreme cold, rain, ice, and snow for extended periods of time. This position will also walk on wet, muddy, slippery surfaces.

    HOURS

    Varies anytime between 9:00 a.m. and 9:00 p.m. - 7 days a week (November 21-December 23, 2022)

    SALARY

    $15 - $16 per hour DOE

    Wheaton Park District is an equal opportunity employer. EOE/M/F/D/V

  5. Post your job

    There are a few common ways to find seasonal sales representatives for your business:

    • Promoting internally or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to meet candidates with the right educational background.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.
    Post your job online:
    • Post your seasonal sales representative job on Zippia to find and recruit seasonal sales representative candidates who meet your exact specifications.
    • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting seasonal sales representatives requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new seasonal sales representative

    Once you have selected a candidate for the seasonal sales representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    Once that's done, you can draft an onboarding schedule for the new seasonal sales representative. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a seasonal sales representative?

There are different types of costs for hiring seasonal sales representatives. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new seasonal sales representative employee.

You can expect to pay around $34,026 per year for a seasonal sales representative, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for seasonal sales representatives in the US typically range between $12 and $21 an hour.

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