SEGA Leadership

Executive Global Leader with a proven track record in retail and digital business development, manufacturing, operations, and negotiation within the entertainment publishing industry. Responsible for leadership of 13 publishing teams located across the America's, Europe and Asia that achieved annual sales in excess of $1B. Adept at collaborating with multiple divisions, departments, executives, and stakeholders to achieve business and financial goals. Instrumental in building effective management teams, leading strategic initiatives, optimizing productivity, building out global footprints and successfully launching new products globally. In addition to the work I’ve done as a Chief Executive Officer and Executive Vice President, I’ve had a successful track record in:• Vendor Management• Branding & Licensing• Optimizing Operations• Process Improvement• Global Project Management• Strategic Planning & AnalysisKey Clients & Partners: Fox, DreamWorks, Disney/Pixar, Nickelodeon, Mattel, Warner Brothers, World Wrestling Entertainment Inc. (WWE), and Ultimate Fighting Championship (UFC).

Creative, Entrepreneurial, Global Head of Marketing, with 20 years Branding/Promotions/PR/Sales experience launching high profile products across many industries including Entertainment, Technology and Media. Proven track record of innovative worldwide marketing campaigns, resulting in record-breaking sales across NA, EMEA, LATAM & APAC.

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Marketed major entertainment blockbuster franchises from Paramount, Fox, Disney, Universal, Sony, Marvel, and Mattel including:

**The Simpsons, Futurama, Star Trek, The Godfather, Iron Man, The Incredible Hulk, Ghostbusters, Ice Age, Mission Impossible, Planet of the Apes, Gladiator, War of the Worlds, The Mummy, Aliens, Predator, Aliens vs. Predator, Riddick, Minority Report, Top Gun, Fight Club, Tintin, Die Hard, Shooter, Days of Thunder, School of Rock, Grease, The Warriors, Rango, King of the Hill, Buffy the Vampire Slayer, World's Scariest Police Chases, X-Files, James Cameron's Dark Angel, Robots (Blue Sky), Fox Sports (MLB, NHL, NBA, MLS, NCAA), Eragon, Disney's Aladdin, Spiderwick, Grease, Mattel's Barbie.....& original gaming franchises Spyro the Dragon, Crash Bandicoot and No One Lives Forever.

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SPECIALTIES: Global Brand Marketing, Strategic Franchise Planning, Marketing Communications, TV Animation, Advertising & Media Planning (TV, In-theater, Mobile, Print, Digital, Radio, Outdoor, Grass-roots), Promotions, Public Relations, Merchandise, Retail & Online Sales Channel Development, Digital Marketing (SEO, Paid, eCRM,website development), New Business Development, Audience Segmentation, Positioning, Omni-platform Content Development, Sponsorship, Licensing, Mobile Marketing, Packaging, Retail Marketing, Licensor, Licensee, Consumer Products, Product Placement, Video Games, Publishing, Social Media, Influencers, Live Events, Video Games, Consumer Research (qual & quant),Consumer Packaged Goods, P&L development & ownership, agency-vendor supervision.