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Selling manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Xu Zhang Ph.D.,

Nina Woodard

Below we've compiled a list of the most critical selling manager skills. We ranked the top skills for selling managers based on the percentage of resumes they appeared on. For example, 14.0% of selling manager resumes contained sales floor as a skill. Continue reading to find out what skills a selling manager needs to be successful in the workplace.

15 selling manager skills for your resume and career

1. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how selling managers use sales floor:

Provide customer service, maintain sales floors, process orders, schedule deliveries, communicate with buyers and store management.
Perform sales floor work, such as greeting and assisting customers, stocking shelves, shipment, merchandise repairs.

2. Sales Associates

Here's how selling managers use sales associates:

Recruited and selected Service-minded sales associates to reduce turnover.
Monitored performance of sales associates and provided direction.

3. Develop Team

Here's how selling managers use develop team:

Lead and develop team members.

4. KPI

Here's how selling managers use kpi:

Drive sales and achievement of all KPI's Special projects in Hong Kong, Singapore
Collaborated with Regional Pharmacy Vice Presidents and Pharmacy District managers to identify and improve KPI opportunities hindering Prescription growth.

5. Store Sales

Here's how selling managers use store sales:

Achieved annual store sales goal of $3 Million through coaching and building a highly motivated team.
Provide leadership, coach, train, manage performance of staff to insure store sales goals.

6. Performance Issues

The failure to meet the basic requirements of a job is called a performance issue. These issues are measured based on policies company culture and job objectives. Performance issues can broadly fall into either one or more categories quantity of work, quality of work, inappropriate behavior, and resistance to change.

Here's how selling managers use performance issues:

Deliver consistent associate feedback and goal setting, formally addressing any performance issues and redirecting selling behaviors for maximum sales growth.
Monitored and addressed performance issues on a timely basis.

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7. Loss Prevention

The steps taken by a business to prevent theft is called loss prevention. There are multiple methods for loss prevention for example usage of automated cash handling, secure physical location, product security staff buy-in, and attentive customer service.

Here's how selling managers use loss prevention:

Monitored loss prevention across store and administered yearly inventory.
Implemented new procedures to combat shortage at the front-end and Customer service areas working collaboratively with the Loss Prevention team.

8. Store Associates

Here's how selling managers use store associates:

Trained in store associates on LG product at big box retailers to increase brand awareness and total market share volume.
Created games and incentives for store associates to bring additional sales in from other departments.

9. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how selling managers use product knowledge:

Collaborated with vendor's Ready-to-Wear product knowledge seminars to facilitate the promotional efforts of new products.
Coordinated corporate training seminars designed to increase product knowledge and customer service.

10. Drive Sales

Here's how selling managers use drive sales:

Maintained up-to-date client information in order to drive sales and successfully reached weekly credit solicitation goals.
Create, plan and lead execution on all promotional plans for product categories to drive sales including search and browse online.

11. Business Plan

Here's how selling managers use business plan:

Achieve department volume and productivity goals by developing and executing a business plan.
Created a business plan that had five short & long term goals and worked the plan effectively.

12. Performance Management

Here's how selling managers use performance management:

Achieved Level One (the best) performance management review ranking every year.
Lead independent distributor performance and accountability including performance management of the distributors leveraging the BDS - (Business Development System).

13. Store Management

Here's how selling managers use store management:

Develop and Maintained positive store relationships with all levels of corporate, store management and retail associates throughout various markets.
Partner with store management on special events to capitalize on or create traffic to achieve monthly sales plan.

14. Sales Volume

Here's how selling managers use sales volume:

Merchandised and staffed multiple hard- and soft-line departments totaling over $3 million in sales volume.
Increased sales volume by 45%, in less than one full year.

15. Direct Reports

Here's how selling managers use direct reports:

Supervised 3 direct reports in managing profitability of Call Center, Cleaning Supplies, and Field Service operations in selling supplies.
Achieved highest available performance rating for skill development and sales performance of direct reports during tenure as manager.

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What skills help Selling Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on selling manager resumes?

Xu Zhang Ph.D.

Chair, Farmingdale State College

I believe the most important attributes employers seek on a resume remain the same-problem solving skills, team work skills, analytical/quantitative skills, verbal and written communication skills. However, given the pandemic or any other unexpected shock to work environment, how to quickly and efficiently adapt to new work modes can be a very valuable attribute standing out on resume.

What selling manager skills would you recommend for someone trying to advance their career?

Nina Woodard

Senior Career Development Specialist, Belmont University

For entertainment, digital marketing and content creation skills are critical. Even if a role isn't specifically connected to digital marketing, social media is almost always involved in most entry-level roles. We strongly encourage students and recent graduates to learn basic graphic design platforms, video editing and audio editing. Learning how to maximize impact on social media platforms such as YouTube, Instagram or TikTok is also a worthy investment of time. There's a wide range of self-paced training resources online, many available for free or at reduced costs for students.

What type of skills will young selling managers need?

Craig Nathanson Ph.D.

Adjunct Lecturer, Sonoma State University

I see the essential human skills gaining importance to build a new post-covid work life. These include creativity, leading and working in teams, writing, speaking, being self-aware, and lowering bias and networking; career branding as critical areas for graduates to focus on now.

Do you want to know more?

List of selling manager skills to add to your resume

The most important skills for a selling manager resume and required skills for a selling manager to have include:

Sales Floor
Sales Associates
Develop Team
KPI
Store Sales
Performance Issues
Loss Prevention
Store Associates
Product Knowledge
Drive Sales
Business Plan
Performance Management
Store Management
Sales Volume
Direct Reports
Business Results

Sales Results
Sales Performance
Gross Margin
Store Events
Top Line Sales
Inventory Management
Store Operations
Sales Objectives
Store Opening
Jewelry
Customer Service
Sales Plan
Inventory Control
Customer Issues
Freight Flow
Professional Selling

POS
Sales Growth
Sales Professionals
Customer Complaints
Guest Service
Bank Deposits
LG
HR
RAN
Product Placement
Sales Targets
Competitive Data
Retail Locations
LY
Cash Drawers

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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