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Become A Selling Specialist

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Working As A Selling Specialist

  • Performing for or Working Directly with the Public
  • Selling or Influencing Others
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Persons Outside Organization
  • Deal with People

  • Unpleasant/Angry People

  • $72,000

    Average Salary

What Does A Selling Specialist Do

Retail sales workers include both those who sell retail merchandise, such as clothing, furniture, and cars, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts (called parts salespersons). Both types of workers help customers find the products they want and process customers’ payments.

Duties

Retail sales workers typically do the following:

  • Greet customers and offer them assistance
  • Recommend merchandise based on customers’ wants and needs
  • Explain the use and benefit of merchandise to customers
  • Answer customers’ questions
  • Show how merchandise works, if applicable
  • Add up customers’ total purchases and accept payment
  • Inform customers about current sales, promotions, and policies about payments and exchanges

The following are examples of types of retail sales workers:

Retail salespersons work in stores where they sell goods, such as books, cars, clothing, cosmetics, electronics, furniture, lumber, plants, shoes, and many other types of merchandise.

In addition to helping customers find and select items to buy, many retail salespersons process the payment for the sale, which typically involves operating cash registers.

After taking payment for the purchases, retail salespersons may bag or package the purchases.

Depending on the hours they work, retail salespersons may have to open or close cash registers. This includes counting the money in the register and separating charge slips, coupons, and exchange vouchers. They may also make deposits at a cash office.

For information about other workers who receive and disburse money, see the profile on cashiers.

In addition, retail salespersons may help stock shelves or racks, arrange for mailing or delivery of purchases, mark price tags, take inventory, and prepare displays.

For some retail sales jobs, particularly those involving expensive and complex items, retail sales workers need special knowledge or skills. For example, those who sell cars must be able to explain the features of various models, manufacturers’ specifications, different types of options on the car, financing available, and the details of associated warranties.

In addition, retail sales workers must recognize security risks and thefts and understand their organization’s procedures for handling thefts—procedures that may include notifying security guards or calling police.

Parts salespersons sell spare and replacement parts and equipment, especially car parts. Most work in either automotive parts stores or automobile dealerships. They take customers’ orders, inform customers of part availability and price, and take inventory.

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How To Become A Selling Specialist

Typically, there are no formal education requirements for retail sales workers. Most receive on-the-job training, which usually lasts a few days to a few months.

Education

Although retail or parts sales positions usually have no formal education requirements, some employers prefer applicants who have a high school diploma or equivalent, especially employers who sell technical products or “big-ticket” items, such as electronics or cars.

Training

Most retail sales workers receive on-the-job training, which usually lasts a few days to a few months. In small stores, an experienced employee often trains newly hired workers. In large stores, training programs are more formal and usually conducted over several days.

During training sessions, topics often include customer service, security, the store’s policies and procedures, and how to operate the cash register.

Depending on the type of product they are selling, employees may be given additional specialized training. For example, salespersons working in cosmetics get instruction on the types of products the store offers and for whom the cosmetics would be most beneficial. Likewise, those who sell computers may be instructed on the technical differences between computer products.

Because providing exceptional service to customers is a priority for many employers, employees often get periodic training to update and refine their skills.

Advancement

Retail sales workers typically have opportunities to advance to supervisory or managerial positions. Some employers want candidates for managerial positions to have a college degree.

As sales workers gain experience and seniority, they often move into positions that have greater responsibility and may be given their choice of departments in which to work. This opportunity often means moving to positions with higher potential earnings and commissions. The highest earnings potential usually involves selling “big-ticket” items—such as cars, jewelry, furniture, and electronics. These positions often require workers with extensive knowledge of the product and an excellent talent for persuasion.

Important Qualities

Customer-service skills. Retail sales workers must be responsive to the wants and needs of customers. They should explain the product options available to customers and make appropriate recommendations.

Interpersonal skills. A friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people. 

Math skills. Retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers.

Persistence. A large number of attempted sales may not be successful, so sales workers should not be discouraged easily. They must start each new sales attempt with a positive attitude.

Selling skills. Retail sales workers must be persuasive when interacting with customers. They must clearly and effectively explain the benefits of the merchandise.

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Selling Specialist Career Paths

Selling Specialist
Specialist Team Leader Assistant Manager
Sales Manager
5 Yearsyrs
Specialist Team Leader Store Manager
District Manager
7 Yearsyrs
Specialist Team Leader Office Manager
Business Manager
6 Yearsyrs
Account Executive Account Manager
Senior Account Manager
7 Yearsyrs
Account Executive Sales Manager
Regional Sales Manager
9 Yearsyrs
Account Executive Manager Sales Manager
General Sales Manager
8 Yearsyrs
Account Coordinator Senior Account Executive Account Manager
District Sales Manager
7 Yearsyrs
Account Coordinator Senior Account Executive Sales Manager
Director Of Sales And Marketing
9 Yearsyrs
Account Coordinator Senior Account Executive Director Of Sales
Business Development Director
11 Yearsyrs
Merchandiser Retail Merchandiser Assistant Manager
Branch Manager
6 Yearsyrs
Merchandiser Sales Consultant Sales Specialist
Territory Manager
7 Yearsyrs
Merchandiser Technician Production Supervisor
Area Manager
7 Yearsyrs
Teller Accountant Owner
Marketing Director
7 Yearsyrs
Teller Accountant Account Manager
Sales Account Manager
6 Yearsyrs
Teller Executive Assistant Store Manager
Territory Sales Manager
7 Yearsyrs
Sales Consultant Consultant Marketing Manager
Sales And Marketing Manager
6 Yearsyrs
Sales Consultant Loan Officer Credit Analyst
Relationship Manager
6 Yearsyrs
Freelance Makeup Artist Consultant Owner
Owner And Founder
6 Yearsyrs
Freelance Makeup Artist Consultant Owner/Manager
Internet Sales Manager
6 Yearsyrs
Freelance Makeup Artist Writer And Editor Author
Entrepreneur
5 Yearsyrs
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Top Skills for A Selling Specialist

  1. New Merchandise
  2. Sales Goals
  3. Product Knowledge
You can check out examples of real life uses of top skills on resumes here:
  • Established a clientele base and introduced new merchandise seasonally.
  • Reach various sales goals by understanding customers' needs and finding merchandise which they would be likely to purchase.
  • Facilitated communication between retail locations and manufactures; provided retail department staff with updated product knowledge and brand education.
  • Identified opportunities to increase sales and communicate merchandising and sales floor operational opportunities to supervisor and vendors.
  • Managed wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.

Selling Specialist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,055 Selling Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Selling Specialist Resume

View Resume Examples

Selling Specialist Demographics

Gender

Female

61.6%

Male

26.6%

Unknown

11.8%
Ethnicity

White

59.0%

Hispanic or Latino

16.7%

Black or African American

12.8%

Asian

7.2%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

50.0%

French

14.9%

Portuguese

5.3%

Russian

5.3%

Chinese

4.3%

Mandarin

3.2%

Italian

3.2%

Korean

2.1%

Danish

1.1%

Vietnamese

1.1%

Filipino

1.1%

Turkish

1.1%

German

1.1%

Greek

1.1%

Hebrew

1.1%

Armenian

1.1%

Persian

1.1%

Hindi

1.1%

Polish

1.1%
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Selling Specialist Education

Schools

Fashion Institute of Technology

15.9%

University of Phoenix

12.2%

New York University

5.3%

Georgia State University

5.3%

University of North Texas

4.8%

Southeastern Louisiana University

4.2%

Miami Dade College

4.2%

Florida International University

4.2%

Southern New Hampshire University

4.2%

Strayer University

4.2%

University of North Carolina at Greensboro

3.7%

Arizona State University

3.7%

University of Kentucky

3.7%

Kent State University

3.7%

American InterContinental University

3.7%

Montclair State University

3.7%

Michigan State University

3.7%

University of South Florida

3.2%

University of Tennessee - Knoxville

3.2%

Wayne State University

3.2%
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Majors

Business

26.3%

Marketing

10.2%

Specialized Sales And Merchandising

8.0%

Communication

7.2%

Psychology

6.9%

Criminal Justice

4.9%

Graphic Design

4.7%

Management

3.5%

Fine Arts

2.9%

English

2.9%

Accounting

2.9%

Cosmetology

2.6%

Finance

2.5%

Liberal Arts

2.4%

Health Care Administration

2.4%

General Studies

2.0%

Sociology

2.0%

Journalism

2.0%

Human Resources Management

1.9%

Nursing

1.8%
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Degrees

Bachelors

47.4%

Other

23.8%

Associate

13.2%

Masters

8.7%

Certificate

4.0%

Diploma

1.3%

License

1.2%

Doctorate

0.4%
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