Sem specialist job description

ConsumerTrack™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
Learn More About What We Do
How Will You Make an Impact?
Plan, manage and execute paid search/Pay per Click (PPC) campaigns, including but not limited to campaign development, organization, and day-to-day management Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of the campaign, on-site conversion actions, bid management, keyword expansion, ad copy/creative testing, and landing page recommendations based on performance Responsible for implementing tactical improvements to meet our ROI and CPA objectives Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics and Google Ads. Produce month-end performance reports, quarterly plans, and additional ad hoc analyses as required Development of tracking methods and reports to identify PPC performance (e.g. CPA, CTR & Conversion metrics) at the most granular level
What Do You Bring to Us?
2-5 years of PPC and Paid Media experience managing large campaigns.

Google AdWords & Analytics certification preferable

Excellent analytical skills and attention to detail

Must be able to draw actionable insights from data and make specific recommendations

Experience managing monthly search budgets of $50K+

Excellent verbal communication and experience working well with teams

Strong organizational skills and attention to detail
Benefits
Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion. Awesome medical, dental and vision plans with heavy employer contribution Paid maternity leave and paternity leave programs Paid vacation, sick days and holidays Company funding for outside classes and conferences to help you improve your skills Contribution to student loan debt payments after the first year of employment 401(k) -- employees can start contributing immediately. After the first year, CTI matches your contribution up to 4% of your salary
A note about our response to COVID -19 and our new norm: The world has changed and we know it's important to adapt and to do our part to take care of our teams in this global pandemic. Our number one priority is to have our ConsumerTrackers feel safe, balanced and connected. We're committed to providing our teams with the best resources and tools to navigate this new virtual world that we're living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!
Here's a peek into our world at ConsumerTrack -
Our teams are working remotely 100% for the foreseeable future and have flex time. We're in the digital media space so we're mobile and flexible! *Option to work from an office (if you need to get away!) Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Airtable, Slack, Zoom and so much more!) To keep our community of ConsumerTrackers engaged and connected, virtual team building events are held weekly and monthly. For wellness and balance, weekly virtual fitness classes such as yoga are available. To care for the local communities that we're a part of across the U.S our team members host socially distanced philanthropic events every quarter. And most importantly, we've committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

What you get to do in this role:

In this role you get the opportunity to partner with our global stakeholders and agencies to impact marketing driven pipeline. You'll work with world-class agencies and vendor partners to support our strategy to keep our inside sales teams busy helping the largest enterprises in the world solve massive business challenges.

Key activities:

Manage key paid media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising

Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with ServiceNow

Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure

Oversee key relationships with external vendors, including data partners, managed services, and the search media companies

Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business

Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RSLA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)

Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign set up

Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on weekly / monthly / quarterly cadence. Provide business intelligence and best practices. Use reports to proactively optimize campaign spend, keeping in step with the needs of the business

Act as consultant and expert for each line of the business, addressing their needs and tailoring service and media advise based on the unique business goals

Assist with technical aspects of ad server setup, ensuring proper data pipelines are in place and that conversion tracking is properly informing optimization routines

MVF are looking for experienced Paid Search professionals to join our award-winning performance marketing team. We are one of the biggest customer acquisition businesses in Europe and now we need ambitious marketers to help us build a brand new marketing function in Austin. With annual marketing spend of over $75M and a team of 90 digital marketing experts at the forefront of new technology, we really are industry leaders when it comes to paid marketing.

Who Are We?

MVF is an award-winning customer acquisition business founded in the UK in 2009. We generate customers for businesses on our own platform, running performance based digital marketing to drive sales for our clients and profit for MVF. The result is the scale of an agency but the freedom and environment of an advanced in-house advertiser.

MVF expanded its operations to Austin in 2015 and has run a successful local sales function since then. Due to the growth and success of our sales office in Austin we have made the strategic business decision, as of May 2022, to build a marketing function to work collaboratively alongside our already established team. Here at MVF we strive to build a diverse and inclusive work environment so we encourage people from all backgrounds to apply.

Why Join Us?

Help to grow a new marketing team from the ground up

• Get in on the start of something great as the second search specialist to work permanently from MVF's Austin office
• The chance to heavily influence the way in which we market in the US by applying local marketing knowledge to a range of campaigns previously managed in the UK
• Help to form new processes and ways of working for the team as we grow the US marketing team alongside our UK business

Complete campaign control and freedom

• MVF is a performance-first business and that means you have complete control over your campaigns. No client sign-off needed! As a result, you are completely free to try whatever you want to get the campaign to succeed.
• Because it is performance first, these results are instantly seen in the profit and margin that you and the team deliver.
• There is the flexibility to produce the creative yourself or work with our creative services team.

World Class Marketing Team

• MVF has a high bar for talent and a great training academy. As a result you will be working with experts in their sector.
• The scale of the marketing team enables deep specialism in areas. For example we have one of the biggest Native advertising teams in the UK and sit in the top tier for every marketing partner we work with.

MVF is one of the UK's biggest performance marketing spenders and now we're taking on the US

• Our marketing spend is >$75m a year across a large number of platforms. From Search to YouTube, from TikTok to Taboola you will find an expert in everything.
• Your budgets are mostly limited by performance. If you can improve performance there is massive scope to grow scale.

What we're offering you

• Competitive holiday benefits (24 days a year paid holiday , plus 7 national holidays)
• Matched 401k contributions
• Trips to exotic destinations when we beat our yearly targets. We went to Ibiza pre-COVID!
• The potential for paid trips to visit our colleagues in MVF's London office!
• Medical coverage including Dental and Vision (with the ability to upgrade) – we want you feeling your best at work!
• Hybrid working (2 days per week remote) and flexible working hours – it's not a competition between who leaves the latest, just keep smashing your targets
• $1,500 training budget for any outside related courses
• Free breakfast and healthy snacks throughout the day, coffee, tea and fruit infused water
• Weekly team lunches
• Paid central Austin parking
• Regular social events – we love working and spending time together, so we like to take time to bond and have fun!
• Be Well: A programme to support the wellbeing of all MVFers and their families

About you/Requirements for the role

• Considerable hands on campaign management experience on Google Ads (Search required, Display and/or YouTube preferred)
• Evidence of strong analytical and numerical ability
• Can work autonomously and deliver marketing performance & analysis
• Display strong communication skills and the ability to manage stakeholders of different seniorities
• Desire to test new platform features and help advance the team's strategy and knowledge by applying local marketing experience
• Evidence of processes and workflows designed or improved

What you'll be doing

• Hitting marketing plans and growing a portfolio of performance campaigns across Google Search/Display/Discovery/YouTube and Bing.
• Leading on testing and projects for how the wider SEM team of 30 move forward with new products and features.
• Applying local marketing knowledge and strategies to your portfolio of accounts and influencing the approach of the UK-based team.
• Dedicated project/personal development. We highly encourage you to find your own specialism within the business/team. This could be technical strength, creative design, other platform knowledge or anything you can think of.
• You will be collaborating with another Paid Search Specialist based in Austin whilst working closely with a UK based SEM Manager and Head of departments.

About MVF

MVF is an award-winning customer generation business supplying some of the world's leading brands with high volumes of new customers in over 45 countries. In 2020 we were ranked 1st in the UK in the Sunday Times Best Companies to Work For List, and even won a special award for our commitment to our people's learning and development.

We help people navigate complex buying decisions, driving more sales globally than anyone else. For our customers, this means they can trust our brands again and again to help them buy from suitable clients. For our clients, this means they rely on us to bring them unrivalled numbers of new customers who are prepared and ready to buy.

We want you to be a part of our success!

If this role sounds like something you would be interested in please apply today.

At MVF, we want to help others succeed.

Diversity, Equity and Inclusion are the foundation for MVF to build, promote and sustain a culture of trust, safety, growth and belonging where everyone can thrive. Our DEI guiding principles underpin how we build our teams, develop our talent, provide a fair working environment and create an ambitious company that reflects the diversity of our employees, customers, clients and partners, globally.

At MVF, we encourage the formation of employee led networks in order to bring employees with a shared interest together to advance diversity, equity and inclusion at MVF, whether as a member of a diverse community, or as an ally. We currently have three networks: LEEP (Lived Experience of Ethnic People), LGBTQ+ and Womens Network who all provide support, raise awareness, advance MVF's DEI approach, commitments and objectives, develop communication, learning programmes and initiatives that lead to greater inclusion and belonging for all MVFers.

We're committed to providing adjustments to those who may need them during the recruitment process. If you consider yourself someone who may need adjustments, please let your contact in the Talent Team know.

We are diverse by nature, but inclusive by choice.