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The differences between sem specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a sem specialist and a digital marketing specialist. Additionally, a sem specialist has an average salary of $61,808, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a sem specialist include digital marketing, paid search and google analytics. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| SEM Specialist | Digital Marketing Specialist | |
| Yearly salary | $61,808 | $60,359 |
| Hourly rate | $29.72 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 16,944 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An SEM specialist is in charge of understanding search engine rankings and optimizing the company's website to bring traffic to it via both organic as well paid search engine methods. To become an SEM specialist, you need to know how to do data analysis around the web and combine all the elements of online marketing, social marketing, and marketing analytics to create a strategy for the company's website.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Sem specialists and digital marketing specialists have different pay scales, as shown below.
| SEM Specialist | Digital Marketing Specialist | |
| Average salary | $61,808 | $60,359 |
| Salary range | Between $46,000 And $81,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Expedia Group | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a sem specialist and a digital marketing specialist in terms of educational background:
| SEM Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sem specialists' and digital marketing specialists' demographics:
| SEM Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.2% Female, 36.8% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.5% Asian, 14.1% White, 64.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |