Senior account director job description

The Senior Account Director manages a brand or segment of an account to bring consistent thought leadership and support the client's marketing needs. In addition, they build a motivated, collaborative, and high-performing team capable of supporting a variety of marketing initiatives and programs to his/her client account. A Senior Account Director's activities contribute measurably to the Company's reputation, generate year-to-year increases in agency profits, assist in generating success in securing new business and develop client solutions and strategic insights that contribute to the agency's market presence.

The Senior Account Director should be a discipline expert with cross-disciplinary mastery and is accountable for the direction, motivation, and financial impact of their team. They are expected to identify and recruit new talent while promoting best agency practices. They seek opportunities to mentor individuals outside of their direct reports, while setting the standards for the work produced in the group. They create an environment that enables collaboration and inspirational ideas. In partnership with other senior leaders, they take responsibility for the financials of the group to ensure resources are being used appropriately. They also support and build a HumanKind culture within the agency.
Your Specialty

• Establishes and maintains strong relationships with team and client management counterparts.
• Facilitates the sharing of the team's client intelligence, creative work, and other expertise within and across business units to help all units identify business-building opportunities and enhance their marketing programs.
• Sets the direction for the account by leading creation of strategic and tactical business plans that outline how the team will achieve its financial objectives. Communicates account's objectives and strategies to team members and the role they play in achieving them. Regularly updates team on changes to and progress against the plan.
• Establishes annual budget, staffing needs and revenue forecasts to assure the growth and profitability of the account.
• Monitors team's progress against plan including revenues, resource allocation, profitability, and billing/collection problems. Review analysis of incurred costs, operations and forecast data to determine progress toward stated goals and objectives. Develops and implements action plans to correct/improve team financial performance as needed.
• Identifies and actively pursues new business opportunities within existing client assignments as well as outside existing projects.
• Staff, manage, develop and inspire team members to become their client's best marketing partner by delivering strategic and creative excellence, introducing client to innovative solutions, delivering quality service, and delivering marketing programs that further client's marketing and business objectives.
• Understands assigned client's business as well as main competitors to properly analyze and understand status and direction of brand strategy. Ensures all team members have a complete understanding of the client's business and the unique needs of the client and their brand(s).
• Fosters direct report(s) growth and performance. Prepares and implements effective employee development plans and coaches personnel using same.
• Develops and maintains cooperative working relationships with various agency personnel to gather and exchange information, develop, and implement solutions to problems, and improve programs.
• Understands the agency's capabilities and stays current with agency activities. Finds ways to leverage agency's capabilities in promotion, direct and interactive into the team's relationship with client to create positive relations and enhance new revenue opportunities.
• Champions specific agency initiatives, including new programs, services, policies and procedures.
• Adds to the development of best practices by serving as recognized leader at trade and professional meetings and seminars, trade shows, and other marketing services activities.

Sunshine Sachs Morgan & Lylis is proud to represent clients across many industries including entertainment, social good, tech and lifestyle and we tell their stories through a variety of mediums. We know that even during the toughest times, our responsibility to our clients and each other can bring meaningful and long-lasting impact for those affected the most. We're proud of each and every campaign we execute, but you may be wondering why we don't have more than a landing page as our website. While many of our clients are household names (you know them, we're sure of it), our digital footprint is purposefully small. We fly under the radar and we like it that way.
If you are fired up and ready to do good, join us!

We are looking for a smart, enthusiastic and determined media relations Senior Account Director to join our lifestyle team in New York. The ideal candidate is passionate about beauty, ranging from mass to prestige, and will have experience brand-building, launching campaigns, elevating the experts behind the formulations and putting their brands at the forefront of emerging trends. They will know which brands resonate on YouTube vs. Instagram and when a print feature makes all the difference. They will have a point of view about how Gen Z beauty standards are changing the industry and how DTC models are disrupting the traditional beauty landscape.

Our candidate is curious. While they will work on beauty, they are also likely to touch health, wellness and other lifestyle accounts. They see this as a challenge and opportunity to grow their skills.

Our account directors lead accounts (no surprise there), counseling the client, providing fresh ideas, motivating the team, ensuring goals are being met and…they still pitch!

Our agency is integrated, and our Account Directors frequently work on accounts that involve aspects of brand integration, influencer integration, digital strategy, etc. While we don't expect you to be fluent in all of these areas, we anticipate that this will excite you!
Our StandardsEager to network and continue building relationships across a wide range of media Inclusive, welcoming, honest, kind, empathetic, professional, mature.
You Should Apply IfYou have 7 years working in an agency setting or relevant industry (i.e. fashion, beauty, health, luxury, lifestyle public relations, integrated media relations, and strategic media planning.) You have established relationships with media You are comfortable leading an account with team members in other offices/geographies You are a skilled and highly-organized project manager You see and set big picture strategy at a higher level You live by the “we, not me” mentality You maintain a strong network of media contacts and has a track record of placing strategic high level stories You are able to manage a team of 2-5 people and developing them in their careers You're willing to work select evenings/weekends and travel when necessary - our clients often need us to GO, GO, GO!You enjoy overdelivering rather than meeting expectations and take genuine pride in being part of something good.
You Don't HAVE to have this, but it would be nice:Interests beyond fashion and beauty - we never like to stay in our lanes here and see facets of niche industries where they never existed before (documentaries, tech, experiential museums, etc.) Previous experience working with & managing teams in multiple locations.
Benefits x Perks
We go well beyond the benefits that you're looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Sunshine Sachs Morgan & Lylis offers those benefits and many perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women's Day, etc.).

SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

There's more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Media series where media contacts provide valuable insider info for pitching them and their colleagues.

The Role

As a Senior Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients' businesses. This position will also draw on project management skills, including project definition, scope and risk management; strategy, including understanding of business and marketing objectives; measurement, and analysis.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

*If you reside in Colorado, please follow this link to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.

*This position may be performed remotely in most states within the US, with some exclusions
**This position is not eligible for immigration sponsorship

#LI-AD
#LI-Remote
You Will BeManaging the client relationship and act as the lead point of contact for all client requests Seeking opportunities to advance the client relationship and identify new business opportunities Developing a deep understanding of each client's business, industry, and competition Bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics Owning all aspects of the statement of work - including management of deliverables, drafting new versions during renewal periods and change orders when required Leading weekly client status calls, quarterly business reviews, and other client meetings Leading the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc) Interpreting results from various analytics sources to ensure client's goals are being met and identify areas for improvement Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities Serving as quality control for all deliverables Managing projects on time and on budget, inclusive of project plan development, distributing call recaps, agendas, deliverables, and reporting Overseeing account and specialist teams on a project and client basis
You Must Have6-8 years experience marketing in digital channels - search (organic and paid), social, email - and working with creative and development teams to produce digital assets and websites Bachelor's degree in Marketing, Communications, or related field Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc) The ability to work in a “team structure” that fosters collaboration An energetic attitude and be passionate about your career Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines Solid and proven ability to help lead a team
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.