What is a Senior Account Manager

Why do successful companies, such as Starbucks, continue to grow faster than others? Not just because they have a good marketing and sales strategy, but because they have extreme customer loyalty. The customer lifetime value shows that it cost less to retain a customer compared to acquiring a new one. That's where the senior account manager has an extremely powerful role in contributing to a brand's stickiness.

The primary responsibility of a senior account manager is to develop strategic plans for retaining and growing an account. On a day-to-day basis, they are tasked with understanding a customer's needs, conducting follow-ups with prospective leads, and improving customer service processes. You can think of them essentially as relationship builders, aiming to increase customer value over the long run.

Employers require a minimum of a degree in business and a few years of proven experience in business development. Account managers get paid well, averaging at $36 per hour, and have many career opportunities, such as being in a position of head of growth or a project lead. They generally work 40 hours a week with a 9 to 5 schedule.

There is more than meets the eye when it comes to being a Senior Account Manager. For example, did you know that they make an average of $47.21 an hour? That's $98,204 a year!

Between 2018 and 2028, the career is expected to grow 5% and produce 20,600 job opportunities across the U.S.

What Does a Senior Account Manager Do

There are certain skills that many Senior Account Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Customer-service skills.

Learn more about what a Senior Account Manager does

How To Become a Senior Account Manager

If you're interested in becoming a Senior Account Manager, one of the first things to consider is how much education you need. We've determined that 77.4% of Senior Account Managers have a bachelor's degree. In terms of higher education levels, we found that 8.4% of Senior Account Managers have master's degrees. Even though most Senior Account Managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Senior Account Manager. When we researched the most common majors for a Senior Account Manager, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Senior Account Manager resumes include Master's Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Senior Account Manager. In fact, many Senior Account Manager jobs require experience in a role such as Account Manager. Meanwhile, many Senior Account Managers also have previous career experience in roles such as Account Executive or Sales Representative.

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Average Salary
$98,204
Average Salary
Job Growth Rate
5%
Job Growth Rate
Job Openings
147,813
Job Openings
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Senior Account Manager Career Paths

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Average Salary for a Senior Account Manager

Senior Account Managers in America make an average salary of $98,204 per year or $47 per hour. The top 10 percent makes over $140,000 per year, while the bottom 10 percent under $68,000 per year.
Average Salary
$98,204
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Senior Account Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Senior Account Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Senior Account Manager Resume

At Zippia, we went through countless Senior Account Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Senior Account Manager Demographics

Senior Account Manager Gender Statistics

male

56.2 %

female

40.3 %

unknown

3.5 %

Senior Account Manager Ethnicity Statistics

White

82.7 %

Hispanic or Latino

8.1 %

Asian

3.9 %

Senior Account Manager Foreign Languages Spoken Statistics

Spanish

50.8 %

French

11.3 %

Portuguese

4.7 %
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Senior Account Manager Education

Senior Account Manager Majors

33.6 %
11.8 %

Senior Account Manager Degrees

Bachelors

77.4 %

Associate

9.1 %

Masters

8.4 %

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None
High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Senior Account Managers

1. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

4. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

5. Virginia Polytechnic Institute and State University

Blacksburg, VA • Private

In-State Tuition
$13,620
Enrollment
27,730

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

8. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

9. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Pre-sales Skills: Prospecting, Lead Generation, Qualifying
udemy
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Lead Generation and pre-sales skills: Learn lead generation, introducing yourself & qualifying your lead in 3 hours...

Account Management & Sales Force Design
coursera

The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center...

Sales Fire: B2B Sales & Business Development for Startups
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The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...

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Top Skills For a Senior Account Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.8% of Senior Account Managers listed Customer Service on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

12 Senior Account Manager RESUME EXAMPLES

Best States For a Senior Account Manager

Some places are better than others when it comes to starting a career as a Senior Account Manager. The best states for people in this position are Delaware, New Jersey, Vermont, and New York. Senior Account Managers make the most in Delaware with an average salary of $119,069. Whereas in New Jersey and Vermont, they would average $111,189 and $110,127, respectively. While Senior Account Managers would only make an average of $108,061 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Senior Account Manager Jobs:
256
Highest 10% Earn:
$195,000
Location Quotient:
1.17
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Pennsylvania

Total Senior Account Manager Jobs:
2,340
Highest 10% Earn:
$170,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Senior Account Manager Jobs:
1,807
Highest 10% Earn:
$180,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Senior Account Managers

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Top Senior Account Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Senior Account Managers and discovered their number of Senior Account Manager opportunities and average salary. Through our research, we concluded that Discover Financial Services was the best, especially with an average salary of $113,163. Bank of America follows up with an average salary of $98,208, and then comes AT&T; with an average of $103,927. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Senior Account Manager. The employers include Honeywell, CVS Health, and Aetna

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Becoming a Senior Account Manager FAQs

Is account manager a stressful job?

Yes, being an account manager is a stressful job. In fact, being an account manager was ranked as the second most stressful job, with 73 percent of respondents rating the role as "highly stressful."

One reason for this is that account managers work in sales and, as such, are typically held to a sales quota by day/ week/ month/ quarter, depending on the company. If you're routinely not meeting that quota, not only will you likely be stressed, you could be out of a job.

If that wasn't enough, most account managers' job performance is about finding clients and bringing in money for your company. Therefore, an account manager is usually under a lot of pressure to meet quota, convert quickly, and keep approval rankings high.

Competition for the most desirable account manager careers can be fierce. Many applicants feel the need to have advanced education (e g., a master's degree) to stand out in this competitive job market.

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What degree do you need to be a senior account manager?

No specific degree is required to be a senior account manager. However, most senior account managers have at least a bachelor's degree. The most important component in becoming a senior account manager is experience.

There are no formal education requirements to become a senior account manager, though many have a bachelor's degree in business, marketing, or a related field. Some senior account managers earn a master's degree in business administration. However, it is not necessarily.

The most important skills needed to be an effective senior account manager are learned through on-the-job experience working in account management. Also, any supervisor opportunities are important.

The core skills needed to be a senior account manager include:

  • Advanced sales skills, which includes the ability to market and close the sale of an offering

  • Negotiation skills to secure accounts at a profit

  • Interpersonal skills to communicate with clients over the phone and in face-to-face meetings

  • Analytical skills to judge the current market and the competition to set accurate pricing

  • Knowledge of mathematics and accounting to prepare budgets and expense reports

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What education is required to become an account manager?

A bachelor's degree in a relevant field is typically required of those seeking employment as an account manager. It is possible to work as an account manager with varying levels of education, but few account managers are hired with less than a bachelor's degree.

Of those account managers employed in the United States, nearly 88% hold a relevant bachelor's degree. The vast majority of these degrees are in the areas of business, marketing, and communication. Slightly over 38% of account managers hold a bachelor's degree in business.

As an account manager, salary is directly impacted by one's level of education. Individuals with an associate's degree can expect to earn 11% less than those with a bachelor's degree, while an account manager with a master's degree will earn an additional 10%.

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What makes a good senior account manager?

What makes a good senior account manager is a strong understanding of account management and leadership abilities. While having a strong formal education can help, the most important skills needed to be a good manager are learned from years of experience working as an account manager.

A senior account manager supports a sales team to drive up revenue and grow the client base. They are the backbone of a sales organization and must be highly organized and professional and have strong analytical and problem-solving capabilities.

A good senior account manager with leadership abilities helps motivate the sales team and build strong business relationships. A senior account manager must have good communication skills as they are typically the liaison between the staff, the clients, and the partners.

A good senior manager should have good organizational skills and management experience. A senior account manager must help team members in closing sales and various projects and initiatives.

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