1. University of Southern California
Los Angeles, CA • Private
In-State Tuition
$56,225
Enrollment
19,548
Why do successful companies, such as Starbucks, continue to grow faster than others? Not just because they have a good marketing and sales strategy, but because they have extreme customer loyalty. The customer lifetime value shows that it cost less to retain a customer compared to acquiring a new one. That's where the senior account manager has an extremely powerful role in contributing to a brand's stickiness.
The primary responsibility of a senior account manager is to develop strategic plans for retaining and growing an account. On a day-to-day basis, they are tasked with understanding a customer's needs, conducting follow-ups with prospective leads, and improving customer service processes. You can think of them essentially as relationship builders, aiming to increase customer value over the long run.
Employers require a minimum of a degree in business and a few years of proven experience in business development. Account managers get paid well, averaging at $36 per hour, and have many career opportunities, such as being in a position of head of growth or a project lead. They generally work 40 hours a week with a 9 to 5 schedule.
